Podcast Avinash Kaushik on Web Analytics an Hour a Day
Avinash Kaushik shares his experience and great insights about web analytics in a podcast with Bryan Eisenberg
He started blogging and how he started with his book.
I specially like the Guy Kawasaki’s advice he refers to “Eat like a bird and Poop like a elephant”, Indeed a great advice to follow.
He also speaks about how the book shaped up, and his decision to join Google as Web Analytics Evangelist.He also talks about how Web analytics is more business focussed.
Persuasion Architecture is also other aspect he speaks about and MUCH more.
To add to all the knowledge he provides all the proceeds go to charity! so you have two reasons to buy the book now
Book details
and teh best part is all the proceeds go to charity
Is’nt that amazing?
Here’s the Part Two of the Podcast with Avinash Kaushik.
The session covers
The importance of process in web analytics.
Avinash’s 2 rules of Web Analysis.
How web analysts should spend their day.
His Trinity Process to web analytics.
Was this podcast/information helpful? Iam sure it was let me know
Comments, suggestions and feedback welcome 
3 Key Skills for Web Analysts Stéphane Hamel
Stéphane Hamel wrote about the role of web analyst for a successful internet presence and maybe even the success of entire organizations.
The article explains the 3 skills for web analyst
This article provides the results of my study of web analysts and answers two primary objectives:
1. Quantify how web analysts spend their time on various tasks, andmore importantly, what type of cognitive process they engage in whiledoing those activities.
2. Help web analysts understand their own job characteristics andexplain it to their managers and fellow workers
iMedia Connection: 3 Key Skills for Web Analysts
What do you feel about the article, was it great ?is there something missing?
Do post your views here!
Web Analytics Wiki
Finally I did take some time out from my traveling and day job to make changes and settle with this theme, i did take some time to do the modifications. But finally done with the changes. do you think this theme looks good lemme know
coming back to the topic! Web Analytics Wiki!
Recently Dylan Lewis announced launch of WikiWebAnalytics.com
WikiWebAnalytics.com is THE place to provide details, articles, lore, and
information about the world of web analytics.
This wiki is meant to provide an online resource for web analytics
professionals and people wanting to know more about web analytics. It will
allow us to help shape the web analytics industry and community.
The Goal is to create 300 articles in 3 months.300 articles will help the wiki become THE resource for new and existing web analytics professionals.
Iam planning to contribute some articles by this weekend, go ahead and share some your knowledge out there
Do check out the list of articles/topics out there, if you do have any topics to be included please do
leave a comment and i’ll be glad to help get it up there
so do leave a comment and lemme know.
PS: I’ll be posting all the new and interesting topics/articles from the wiki to keep you guys posted!
Web analytics Precess and Persuasion Architecture
Persuasion Architecture™ – a Six Sigma-like process
I wanted to share this article i read about Web Marketing and Analytics Process by Bryan Eisenberg. He speaks about the new the 10/20/70 Rule for Achievable Web Analytics Success. recently revised by Eric Peterson
He in brief also spoke about something called Persuasion Architecture™, and offered a free download of the document developed by Future Now
The reason we at Future Now developed Persuasion Architecture™ (pdf)–a Six Sigma-like process that provides blueprints to plan, measure, and improve your online sales and marketing–is because after years of working with clients optimizing their sites with web analytics and A/B & multivariate testing tools.
Thank You Brian
Was this podcast/information helpful?
Comments, suggestions and feedback welcome
what makes a good analyst – industry experts view
Well certainly a interesting question! and this is exactly what was discussed in the web Analytics forum recently. It sure was a great thread, reading views from various industry specialist was amazing. Everybody had their views, what i learn t and also thought i should share is a collaborative data or rather prerequisites for being a good web analytics analyst.
I tried to combine all of the email threads to get this list up and running, thanks to all those who participated in the discussion. This sure is a great source for those who are getting started in web analytics.
here’s one of the response!
That brings up an interesting point. What does a web analyst really
need to know? I am unaware of any certification program for
analysts. I know that WAA has some courses available. Perhaps
someone will clarify this for us. At a minimum, I would think an
analyst should be familiar with:
1) Terminology
2) Methods of tracking
3) Creation of KPIs
4) Conversion analysis
5) Referer Analysis
6) Path Analysis / Dropoff points
7) Familiarity with Analytics tools
Auditing an implementation
9) Multivariate Testing
10) Usability Testing
11) Communicating Results
12) “Common Sense”
Frankly, there’s a lot to learn. Reading books. I would add the conferences such as e-
metrics, WAA courses.
Refer to my earlier blog to understand which books, conference and webinars to attend.
Web Analytics Getting Started Step 1
Web Analytics Getting Started Step 2
A Combination of above and a great article below makes the picture more clear!
Here’s another great article from the Clickz.com team by Neil Mason.
What makes a good analyst
For those who would like to read the Entire thread here’s the link
View Complete Discussion here
