what makes a good analyst – industry experts view

June 9, 2007 by Anil
Filed under: Web Analytics 

Well certainly a interesting question! and this is exactly what was discussed in the web Analytics forum recently. It sure was a great thread, reading views from various industry specialist was amazing. Everybody had their views, what i learn t and also thought i should share is a collaborative data or rather prerequisites for being a good web analytics analyst.

I tried to combine all of the email threads to get this list up and running, thanks to all those who participated in the discussion. This sure is a great source for those who are getting started in web analytics.

here’s one of the response!

That brings up an interesting point. What does a web analyst really
need to know? I am unaware of any certification program for
analysts. I know that WAA has some courses available. Perhaps
someone will clarify this for us. At a minimum, I would think an
analyst should be familiar with:

1) Terminology
2) Methods of tracking
3) Creation of KPIs
4) Conversion analysis
5) Referer Analysis
6) Path Analysis / Dropoff points
7) Familiarity with Analytics tools
8) Auditing an implementation
9) Multivariate Testing
10) Usability Testing
11) Communicating Results
12) “Common Sense”

Frankly, there’s a lot to learn. Reading books. I would add the conferences such as e-
metrics, WAA courses.

Refer to my earlier blog to understand which books, conference and webinars to attend.
Web Analytics Getting Started Step 1
Web Analytics Getting Started Step 2

A Combination of above and a great article below makes the picture more clear!

Here’s another great article from the Clickz.com team by Neil Mason.
What makes a good analyst

For those who would like to read the Entire thread here’s the link
View Complete Discussion here

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Comments

2 Comments on what makes a good analyst – industry experts view

  1. Web Analytics India Blog on Tue, 15th Jan 2008 6:16 am

    2. Web Analytics Back to Basic Series…

    Web Analytics basics forms the foundation for any Web Analyst, In the midst of mega/giga bytes of data trying to make sense and to derive insights which help you take data driven decisions one has to have a strong web analytics foundation.
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  2. Web Analytics Terminology - Back to Basic Series | Web Analytics India Blog on Tue, 15th Jan 2008 6:28 am

    3. [...] Web Analytics terminology. The common terms used on a day to day basis is the foundation of any web analyst. Web analytics terms can be sometimes tricky, understanding this will help you measure the right [...]

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