3 Out of 4 U.S. Internet Users Streamed Video
In a recent press release by Comscore, month of May saw Americans view more than 8.3 billion video streams online, and Google Sites once again ranked as the top U.S. streaming video property with 1.8 billion videos streamed (21.5 percent share of streams), 1.7 billion of which occurred at YouTube.com. Fox Interactive Media ranked second with 680 million streams (8.1 percent), followed by Yahoo! Sites with 387 million (4.6 percent) and Viacom Digital with 237 million (2.8 percent).
Other notable findings from May 2007 include:
* Online viewers watched an average of 158 minutes of streaming video per streamer. Google Sites also captured the largest streaming video audience with more than 64.9 million unique streamers, followed by Fox Interactive Media with 52.7 million and Yahoo! Sites with 35.0 million. Source: Comscore Article Here’s another article which according to which U.K. Internet Users Leading Consumers of Online Video Comscore Article Streaming videos are indeed becoming a part internet users,and one of the more popular things to do online. Looking in terms of web analytics,if you do have any kind of streaming videos on your site, it sure is importantto measure the effectiveness of these streaming videos. So does your Web analytic solution track streaming videos effectively, KPI’s Did i miss anything? I’ll be glad to hear more
* The average video stream duration was 2.5 minutes.
* Nearly three out of four (74.3 percent) U.S. Internet users streamed video online.
* More than one out of three (35 percent) U.S. Internet users streamed video on YouTube.com.
* The average online video viewer consumed 63 video streams, or more than two per day.
80 Percent of Surfers Streamed Video in April, Spending 10 Percent of Their Online Time Viewing Video
Is implementation easy?
what are the KPI’s for streaming videos?
Implementation
Implementation is done via Custom events (clip start, clip complete, played event) for omniture Site Catalyst. Advanced implementation can be also done via omntiure.
Video Start (event)
% played (event – 10%, 50%, 90% or 100%)
Pre roll ad event
Average played time
are some of the key KPI’s,
Web Analytics educational oppurtunities review
For every aspiring web analyst, here’s a review of educational oppurtunites done by the aberdeen group,The review also has list of blogs which are great info source. Iam glad to see most of the web analytics experts/guru i follow listed in there, including Dennis R. Mortensen VisualRevenue | Web Analytics educational opportunities (…and prophetic blogs).
The Review is available for free to download in two parts here.
Part 1
Part 2
Certainly a great resource atleast which would help one to keep a track of latest in web analytics happening on a daily basis.
Using Bounce Rate Metric effectively
Avinash kaushik has written a great post about bounce rate on mpdailyfix. It’s a great insight on how bounce rate metric can be used effectively for Analysis.
Avinash speaks about
what Bounce rate is ?
how can it be used to
#1: Measure the bounce rate for your traffic sources.
#2: Measure bounce rate of your AdWords, AdCenter, YSM (PPC) campaigns.
#3: Measure bounce rate of your top trafficked pages.
In my experience i’ve understood how important bounce rate can be when looking for effectiveness of your referrers. it’s a great metric to keep an eye month on month to understand where your quality visitors are coming from.
Bounce rate is also a key metric you want to look into during landing page optimization, Factors like
Headline
Call to action
Call to action Copy
look and feel
Color combinations
page load time
Misleading keywords
are just to list few important ones.
Do you measure Bounce Rate metric? if yes Great, if not Get Started now!
Related Post
1.) Bounce Rate, A metric which cant be ignored! Read more to understand what is bounce rate, industry standard and indepth factors effecting bounce rate!
2.)Improve page performance
Bounce Rate, A metric which cant be ignored!
I read a interesting post about Bounce authored by Anil Batra, which also figured in the WAAssociation article.Here’s the post, A must readWeb Analysis, Behavioral Targeting and Advertising: Bounce Rate Demystified
Here’s a overview of the articles.
1. What is bounce rate?
2. What is the industry standard for bounce rate?
3. What causes high or low bounce rates?
What is bounce rate?
Bounce rate is the percentage of visitors who enter a site (or a page) and then leave immediately. Think of a ball (visitor) that is thrown (visits) towards a table (site). It hits the table and bounces back without rolling (visiting any other pages).
Generally, “leave immediately” in the above definition means without going to any other page. However it could also be expressed in terms of time spent on site, say users who spend 5 seconds or less on the site irrespective of the number of pages they view
Exit ratio is usually expressed as the percentage of exits from a page to the total number of visits to that page. As a side note: A lot of times exit ratio expressed as % of visits can be misleading. In most cases, page views are actually more appropriate than visits for this ratio. Why page views and not visits? If I view the same page twice during the same visit, and after one of those page views I exit, shouldn’t my exit ratio be 50% rather than 100%? The first view of this page was compelling enough for me to further engage. A 100% exit ratio would indicate a problem that may not be there.
Bounce rate is confused with Single Page Visit Ratio: Single page visit ratio is calculated as a percentage of single page visits over total visits to a page.
What is the industry standard for bounce rate?
There are several factors that determine the actual bounce rate of any page.
Here are some of the numbers that were listed by Steve Jackson based on his experience with various sites.
Source: http://tech.groups.yahoo.com/group/webanalytics/message/6116
* Retail sites driving well targeted traffic 20-40% bounce.
* Simple landing pages (with one call to action such as add to cart) I’ve seen
bounce at a much higher rate, anywhere from 70-90%.
* Content websites with high search visibility (often for irrelevant terms) can bounce at 40-60%.
* Portals (MSN, Yahoo groups etc) have much lower bounce rates in our experience 10-30%.
* Service sites (self service or FAQ sites) again usually lower 10-30%.
* Lead generation (services for sale) 30-50%.
What are the factors that affect the bounce rate?
Below are some of the factors that determine the bounce rates. You can use this as a checklist to diagnose a high bounce rate issue.
1. Source of your traffic.
2. Search engine ranking of the page
3. Type of Audience
4. Landing Page Design
5. Ad and Landing Page Messages
6. Emails and Newsletters
7. Load time of your page(s)
8. Links to external sites
9. Purpose of the page
10. Other factors
Comments, suggestions and feedback welcome 
Practitioner blogs on Web Analytics Association
It’s been a while i posted, thanks to my day job keeping me busy . I am quite excited working on Few projects, I will certainly share the experience of those in the form of posts here.
Meanwhile,I was glad to see my blog listed in the Web Analytic Association site alongside great practitioner and experts in the industry.
Complete Article here
Practitioner Blogs
