Web Analytics Report surfing
Web Analytics Report surfing? well yeah right now that’s a interesting term coined by “Dennis R. Mortensen“
what does it mean?
it’s the unfortunate behavior in the usage of Web Analytics tools and one of the greatest sins one as a Web Analytics practitioner can do.
In my early days and probably every analyst experiences this, all the major web analytics tool offer gig/tera bytes of data and an analyst keeps surfing from one to another to look for the “right” reports. Dennis addresses this problem with some great tips which no doubt will save lot of time and get what you wanted!
Here’s the link to the article!
VisualRevenue | Web Analytics Report Surfing and how to avoid it
Thank you Dennis 
Web Analytics Standards Definition Released
Although iam late in posting this, but certainly important!
Web Analytics Standard definition is a GREAT step for uniformity among all web analytics practitioner’s, A must have on your desk for a daily user.
Web Analytics Association recently released list of 26 “foundational Web analytic metric definition” here’s the excerpt from the article and download link for the PDF file.
The Web Analytics Association (WAA) announced a major accomplishment and milestone with the publishing of standard definitions for 26 foundational web analytic metrics covering the areas of visits, content and conversion. The result of a collaborative effort between WAA members, vendors, agencies, practitioners and thought leaders, the new definitions provide consistency of the most widely used terms across the analytics industry.
Web Analytic Association Article Here
Download the Web Analytics Metrics definition Here
Importance of Screen resolution report
Does monitor/screen resolution matter? do you make use of the monitor resolution report for analysis. If yes great! if no you should!. It gives you a great insight on what resolution monitors are used by your visitors and gives you a opportunity to go back and test how your pages look and does it actually display all you wanted to.
In the past month, we’ve worked on creating/optimizing our pages for all kind of resolution users. our motto was
1.) Deliver our Value proportion (USP)
2.) Call to action copy/button clearly visible
3.) Product/service details displayed
and not but not the least use the K.I.S.S Formula (Keep it Simple St…d)
The above holds great importance for landing pages and product related pages.
I also recently read an amazing post about this by Jonathan from optimizeandprophesize
A must read, he talks in detail about the same, Complete article here
Email Marketing – Seven deadly sins
An amazing article written by Vero S Pepperrell on digital-web, speaks about the seven deadly sins of Email marketing management.
Excerpts from the article!
It’s a common belief that email marketing is dead, and that we’ve now entered a Web 2.0 era of blogs, buzzing social networks, and podcasting, but the reality is that email marketing is alive, kicking, and more powerful than ever.
It’s cost-efficient—its ROI (return on investment) is one of the highest out there—and it’s easy to use. It’s also a great branding tool and a trusted way to get your name in front of your customers. As with most technologies, email marketing can be a double-edged sword. As a communication channel, it is easily abused by ill-willed spammers, giving it a dirty name. To avoid being painted with the same brush as the bad guys, there are a few pitfalls to avoid when it comes to maintaining your most precious treasure, your list of opted-in addresses
Here are the 7 sins in brief
Sin #1: Failing to test the design of the email in multiple email clientsSin #2: Failing to spam-check the email copy before sending
Sin #3: Putting hurdles in the way of unsubscribing
Sin #4: Neglecting to maintain the list’s invalid addresses
Sin #5: Becoming complacent
Sin #6: Sending content that isn’t relevant to what the user signed up for
Sin #7: Most importantly, emailing a user without their permission
All above are explained in detail in the article, a must read.
Complete article here
Content Courtesy: Digital Web
