Email Marketing – Seven deadly sins
An amazing article written by Vero S Pepperrell on digital-web, speaks about the seven deadly sins of Email marketing management.
Excerpts from the article!
It’s a common belief that email marketing is dead, and that we’ve now entered a Web 2.0 era of blogs, buzzing social networks, and podcasting, but the reality is that email marketing is alive, kicking, and more powerful than ever.
It’s cost-efficient—its ROI (return on investment) is one of the highest out there—and it’s easy to use. It’s also a great branding tool and a trusted way to get your name in front of your customers. As with most technologies, email marketing can be a double-edged sword. As a communication channel, it is easily abused by ill-willed spammers, giving it a dirty name. To avoid being painted with the same brush as the bad guys, there are a few pitfalls to avoid when it comes to maintaining your most precious treasure, your list of opted-in addresses
Here are the 7 sins in brief
Sin #1: Failing to test the design of the email in multiple email clientsSin #2: Failing to spam-check the email copy before sending
Sin #3: Putting hurdles in the way of unsubscribing
Sin #4: Neglecting to maintain the list’s invalid addresses
Sin #5: Becoming complacent
Sin #6: Sending content that isn’t relevant to what the user signed up for
Sin #7: Most importantly, emailing a user without their permission
All above are explained in detail in the article, a must read.
Complete article here
Content Courtesy: Digital Web
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