Microsoft Gatineau in beta Phase

November 3, 2007 by Anil
Filed under: Web Analytics 

Following a series of Web Analytics industry News, October has been a Significant month. Microsoft finally relased it’s Web Analytics Product in beta phase, In competition with other ASP’s Gatineau allows users of Microsoft adCenter to analyze their site.

Here’s a overview of what’s in the Beta Phase:

1.) Demographic Segmentation: the ability t0 compare the behavior of men vs women, or different age groups who are using your site – is a key feature of Gatineau.

2.) Custom taxonomies: A neat feature of Gatineau beta 1 which hasn’t had much air-time is the ability to define a custom taxonomy (i.e. site structure) as you’re instrumenting your site

3.) Outbound link tracking: beta 1 provides automatic outbound link tracking.

4.) Inbound referrals: Same as Referral Traffic

5.) ROI reports: Looks pretty neat, includes Campaign Overview, E- Mail Campaigns, Banner Campaigns and Offline Campaigns.

6.)Goal Analysis:

7.) Client System Reports:

Microsoft Gatineau is only available for US Users as of now. You can view the complete details about the tool and it’s features with screenshot at Ian Thomas’s Blog .

Source: liesdamnedlies

Related Posts

Comments

Your Comments, Critique, and views are welcome!...