Two Word Search Phrases used most on google
Here’s an intresting research done of number of words used to search on google, as per the research done by onestat, Internet users who type two words for on a search engine query account for 31.9 percent of searches worldwide while three-word phrases are used for 27 percent of searches. A single word accounts for 15.2 percent of queries, and four words are used for 14.8 percent of searches.
“Search engines like Google, MSN, and Yahoo can drive a lot of
traffic to a Web site,” said Niels Brinkman, co-founder of OneStat. “It is
important that a Webmaster or SEO expert knows what kind of search phrases they
have to use.”
Instances with five (6.5 percent); six (2.7 percent); seven (1.1 percent); eight (0.5 percent); nine (0.2 percent); and 10 (0.1 percent) words are used in fewer searches.
OneStat.com collects data through its Web analytics services. Numbers are averages. Research is based on a daily sample of two million Web visitors from 100 countries.
Courtesy: Clickz
Tailored ads to suite your experience
Media giant AOL recently introduced “do not track” service links thru which constumer can opt out of the list run by large advertising networks.
A new step in behavioural advertising helps gaining insights of visitor behaviour and intrests.
In the Survey done by Avenue A Razorfish on Attituded and Behaviour of US Online shoppers and toward personalized product recommendation on E-commerece website july-07.
72% found personalized recommendation helpful
62% purchased an item as a result of personalized recommendation
34% were concerned about privacy when receving recommendations.
Signing up does not actually stop ads, but it prevents advertisers from tracking surfing habits. The service also explains the benefits of behavioral targeting.
Instead of having interruptive ads … things are hopefully tailored to be
suitable to your experience, said Jules Polonetsky, chief privacy officer of
AOL, in a statement.
Providing links to opt-out of tracking—while promoting the benefits of tracking—makes AOL’s marketing practices more open. It says to consumers, “If you tell me something about you, I will tailor the content of my advertising to you.” It also makes clear that such personalization is optional.
Content Courtesy: emarketer
Optimizing Landing pages to impact conversion rate
I got an email today to register for an webcast hosted by American Marketing Associtaion, the agenda looks intresting so for the folks who are intrested to join here’s the details and the register link.
Event Date: 20 Nov 07
Type: Webcast
Small changes to your landing pages can have a dramatic effect on conversion rates and, ultimately, revenue. Google Website Optimizer and Marqui will show you easy ways to create, test, and optimize your landing pages for better results. All marketing professionals interested in getting more leads out of the same marketing dollars should take notice. In this session you will learn:
Agenda:
- How to easily create effective landing pages
- How to test and optimize your landing pages
- How optimizing landing pages can make a big difference to your bottom line
Register Here.
Catch you on the Webcast 
