Maxamine and Memetrics Acquired by Accenture
In a strategic move Accenture added Maxamine and Memetrics to help expand its Digital Marketing Sciences services Capabilites.
Here’s a Overview of both the companies
Maxamine:
Maxamine, founded in 1997, scans websites to identify implementation problems which undermine online marketing performance. Its services provide guidance to help clients improve website optimization, enhance customer experience, and decrease privacy-related and other risks.
Memetrics
Memetrics, founded in 1999, helps companies improve the impact of their online marketing campaigns through dynamic optimization of content presented to customers. Memetrics’ proprietary testing technology analyzes thousands of variations of Web pages to determine what page format and context will deliver the best performance to each targeted customer set, allowing marketers to present more-targeted messaging to high-value customers on their websites.
Memetrics and Accenture share a vision to deliver more strategic marketing based on data-driven decision-making,” said Hikaru Phillips, Memetrics founder. “Working together, we will now have the scale, technology and people to truly transform the marketing function.
Stephen Kirkby, Ph.D., a founder of Maxamine, said, “The solutions that Maxamine developed will be advantageous to Accenture Marketing Sciences clients as they seek to strengthen their online marketing efforts. We look forward to seamlessly integrating our capabilities with Accenture.
Afterthoughts WAW Chennai Jan23
WAW Chennai folded up on Jan 23rd and was indeed a great event! Thanks to Trinadh and the entire audience, WAW is one of the key event to learn, share and evangelize Web Analytics in India.
WAW had a decent crowd, with 20 people from different companies and with different profiles attended this event.
Trinadh our Country Manager for WAA and the Host of the event started it up with round of Intro! Followed by WAA Presentation, which focused on WAA Mission statement, focus areas, membership details, and benefits.
This was followed by Sereen Thottan who presented on “How to Improve Your Business with Web Analytics”.
After which was the open discussion (which probably is the best part ) discussing various aspects of Web Analytics. From Career, Insights, Data quality, and one of them which caught attention and common was
How best we could present our data/reports/findings to Management team? Difficulties in making them understand for actionable insights..
Finally it ended with Gift Cheques from IndiaPlaza! (Thanks to Jyotsna Sharma!), Thanks to all the folks who made this event possible, a special thanks to Web Analytics Demystifyed and Franklin Templeton to make this happen.
Watch out this space for another WA local event very soon! WA Local event coming to your city soon! Subscribe by mail here.
WAW Chennai Event Details
Ok here are details as promised, just a couple of days to go for this event, so if your around Chennai a great event to network.
Update: I’ve had few folks reaching out to me to know if this event has any registration charges, WAW is a networking event and is Free 
If you have any doubts on Event, Exact Location Details and Timings, Please contact Trinadh Rao: 91-9840942884
WAW Chennai Event Date: 23rd January 2008
Time: 5:30pm – 7:30pm
WAW Chennai Venue:Franklin Templeton
2nd Floor, San Mateo Conference Room
Door No.7, 3rd Cross Street
Kasturibai Nagar, Adyar
Chennai – 600 020
WAW Chennai Agenda:
- Introductions (15 min)Web Analytics Association India Plans – Trinadh, Web Analytics Association India Country Manager (15 min)
- How to Improve Your Business with Web Analytics – Sereen Thottan, Consim Info Pvt Ltd (30 min)
- Tea Break (15 min)
- Open Floor – Discuss/Question/Clarify anything related to Web Analytics! (45 min)
WAW Chennai Event Sponsors: Franklin Templeton & Web Analytics Demystified
If you yet to register you can do so HERE, for doubts/clarification you can reach out to Trinadh Rao the host of the event.If you wish to right about the event please use the Contact Form and let us know
Omniture completes Visual Sciences acquisition starts Integration and Transition plan
It was a while ago i wrote about Omniture Acquiring Visual Sciences, and here they are completing the Acquisition and coming up with a transition plan for the Visual Sciences Customers. This is indeed is going to be a big task but omniture has formed what it calls the Customer Integration program. We will have to wait and watch how Visual Sciences customers go thru the Transition phase.
From the Omniture Press Release here are the main points
Beginning on January 22, Omniture will roll out a Customer Welcome Program, which will include a series of customer meetings, informational webinars, training and local user groups designed exclusively for Visual Sciences customers
Employee Integration
Several Visual Sciences executives will assume senior management positions at Omniture. Aaron Bird will join Omniture as general manager of the Discover OnPremise product line, Ray Rauch will head up the HBX Migration Services team and Brian Sullivan will operate as general manager of Omniture Site Search & Publish. Visual Sciences’ chief executive officer Jim MacIntyre will continue to work with Omniture through a transition period assisting with integration and product roadmap and will then pursue other interests.
There are already talks on the transition and change in HBX on the Web Analytics Yahoo Forum. If your a HBX end user, something you should follow.
Marketing Versus IT in Web Analytics Process
How often your Implementation projects comes to a standstill coz the IT resources who is supposed to implement the page code, create test pages, QA or make server changes is busy! or rather unavailable due to other “IT” priorities!
How Often the Implementation is delayed due to resource unavailability ?
We don’t have resources, time, or budget to help you right now. Fill out these forms and in the future maybe we can help (this one is most common ain’t it ?)
Does Marketers understand IT priorites and vice versa ? ain’t a new thing is it ,
It’s common to see a rift between the marketing team and the IT team and guess who’s in between them ? that’s right the Web Analyst
Reason? Web Analytics team not powered with dedicated IT team! arghhh!! Dependency on third party and many more ( should i specify them .)
Solution! yeah we do have option, some best practices and here are some tips and tricks i read over at Web Analytics Demystifyed blog by Judah!
In Brief Judah lists the following tips
- Factor web analytics resource needs into the capital budgeting and yearly planning process.
- Document your web analytics projects and business requirements and share the documentation with IT
- Identify and document why you need IT resources.
- Leverage a project manager
- Share your analytics success with IT and let stakeholders know how IT has helped you
So have you been in situations like these? got any tips to share?
