Is Web Analytics Scope for Indian Companies related with Online Penetration in India?

January 2, 2008 by Girish
Filed under: Web Analytics, Web Analytics India 

It’s about Trend of Indian Companies(including subsidiary of Global Co. in India) using Web Analytics services & it’s relation with Online Penetration in India:-

According to internetworldstats:

60,000,000 Internet users as of Sept/07, 5.3% penetration in India, compared to >60% in US/UK/Australia.

2,520,000 broadband Internet connections as of Sept.30/07, per IWS in India.

Some of following factors helping to online growth in India:

1) India’s IT and Telecom Ministry is heading an initiative to cut the cost of PCs, which would, in turn, help more of India’s emerging middle class find their way to the Web. The Indian government declared 2007 the “Year of Broadband,” setting a goal of 20 million broadband users in 2010.

2) The increase in website registrations under the “.in” domain. According to the IAMAI, these registrations surpass 150,000. This shows that more local content is being created. And more relevant content will attract more Internet users.

3) Majority of Indians log on for e-mail, Social Networking, chat and job searches, matrimonial sites are rapidly increasing in popularity. Statistics show that 15% of Indians go online for matrimonial searches. Now almost all Indian Banks are giving free internet banking facility. ICICI bank alone conducts around 17,000 online transactions per day.

4) Growing of credit card holders and internet users are opting to book air tickets online also online discounts attracts online purchases. E-Commerce in India has seen a lot of action in the Employment, Travel, Matrimonial etc.

Some of following reasons Online growth / revenue less compare to Europe/US:

1) Evolving digital trust & Privacy/security

2) Customer expectations

3) Consumer demand for transparent vendor dealings

4) Trust between trading partners

5) Very less readers prefer to read in English (about 41% approx. according to trak.in survey)

6) Most of the people access internet for long hours only from their offices.

7) Lack of credit card availability may limits some potential customers.

8) Indian customers because of the traditional mind setup believe in touch and feel way before purchasing products online.

9) India Lags behind in Speed of Internet connectivity compared to some major Internet using countries like US.

Web Analytics market in India is growing rapidly with other Outsourcing services. But do Indian Companies (including subsidiary of Global Co. in India) using Web Analytics services?

well!! of course most of them use use Web Analytics (free analytics like google analytics ex: Indian Top websites like Shaadi, naukri, Sulekha & even IT majors Wipro, TCS…using google analytics), some use webtrends, click tracks, omniture for Intranet… to name a few….some might be using logfile analysis or inbuilt server side application for tracking or just web counters.

When I got to know some core medium/small software companies doesn’t use Web Analytics…asked some one there for interest & got the answer that they have an alternate to reach customers. I guess it may be in other industry also who have better customer reach other than websites….who use website for formal/information purpose.

With more Online penetration in India and when websites expected to get more online revenue, Web Analytics plays major role in website performance measuring and to provide online success to Indian companies. Lets hope for the time when Websites usage rocks in India and with that Web analytics services.

Your comments/suggestion are welcome or contact me @ girish@webanalyticsindia.net.

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Comments

3 Comments on Is Web Analytics Scope for Indian Companies related with Online Penetration in India?

  1. Anil on Wed, 2nd Jan 2008 11:26 am

    2. Hey Girish!
    Great Post!, certainly as internet penetration grows in India, and there’s more awareness of Web Analytics tools (apart from free tools available), Web Analytics is bound to be a integral part of Internet Firms.

  2. Biswarup on Wed, 9th Jan 2008 8:29 pm

    3. Hey Girish … nice post… I would like to write a few lines on this:
    ‘the percantage of ownership of personal computer along with internet connectivity ‘ might be considered to be a parameter in this case…it might influence the online behaviour to a great extent…a huge majority of the Indian net users access it from public places like cyber cafes. People are often not willing to divulge personal data and subsequent dealings in online portals from shared computers . This might hinder the B2C online growth to some extent.

  3. Girish on Thu, 10th Jan 2008 6:50 am

    4. Thanks for the words, I agree with that..certainly ownership of PC will increase online deals.

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