Are you a Web Analytics Beginner? Read this!

February 20, 2008 by Anil
Filed under: Web Analytics 

June Dershewitz  wrote a article on Web Analytics association site, The “title” caught my attention and when i read that i could probably relate to my early days in web analytics. Tittled Top 10 Things I Wish I Knew When I Started in Web Analytics .

Here’s the three things which probably i can relate to most!

Excerpts from the Article

  • Ahem, what is this thing you call a “Visit”? Know your standard web metric definitions by heart, and be able to recite them concisely for people who ask. They will ask.
  • Dirty, dirty, dirty. Numbers won’t match, they won’t add up, they won’t make sense, sometimes they won’t even exist. Know how much dirt you’re willing to live with, then accept it and move on.
  • You will learn to love the query string. You will come to see it as a beautiful haiku. You will know it backwards and forwards. You will repeatedly explain its usage to people who need to append campaign codes to URLs.

So if your a beginner read the Article, and use it as a things you need to be aware off and which you might encounter in your web analytics career path.

And ah! let us know your experience in your early days :)

Anil  

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