How to decide if a metric qualifies as key performance indicators
Dennis Mortensen recently did a presentation on how to decide if a metric qualifies as a KPI – Key performance indicator.
Here’s an overview of what he speaks about
- How does one decide if a Metric Qualifies as a Key Performance Indicator? ..and if so, what are the characteristics of an excellent online marketing KPI?
- 7 KPI Characterstics
- Examples
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