Web Analytics Team Structure and Communication Startegies
Judah over at Web Analytics Demystified wrote about an Team Structure for Web Analytics, and i agree with his thoughts on web analytics team structure. Many articles and best practices guide for Web Analytics governance and forming a new team, but at the end of the day it depends on Company size, Structure , Process, Priorities, and of course budget.
Here’s in brief of what Judah talks about how a web analytics team should look
- An Executive Sponsor: A Hippo (Highest Paid Person in the Organisation)
- A Web Analyst: This person is most likely you. You may be an MBA, a techie, a marketer, an IT person, or someone who was promoted into the position
- A Technology Expert: A computer science graduate! or web Technologist
Here’s also more about related topic, this time written by Eric Peterson over his blog. This is a 2 part series on Web Analytics Communication Strategies.
In the Part 1, Eric speaks about first three steps
- Defining Business Objectives
- Define who owns analytics at your company
- Define your analytics organizational structure
In Part 2, following is covered:
- Determining Your Key Performance Indicators and Critical Factors
- Determine How you will Deliver Analysis
- Putting all your information together