Omniture Summit 08 Day Two

March 13, 2008 by Anil
Filed under: Web Analytics

Although Late Posting this! but i have to say it’s been an amazing summit (my first). It was a great learning experience although i should agree there was probably a lot of sales pitch but nevertheless a must attend summit. It sure was worth 28 hours travel time to Salt Lake City.

Here’s my Coverage of Day 2 Summit at Salt Lake City:

Josh James kicked off the key note on the first day of the summit, with around 2000 people in the ballroom. It sure is one of the biggest summits for online marketing.Josh kicked off with latest from Omniture, sponsors and partner. Josh went to to share Omniture performance in the year 2007 and also spoke about Omniture acquisitions.

He also announced three major partnerships with Baidu Adobe and Accenture: Omniture now evolving and have reshaped into three components which they will focus on.

Reporting and Analytics - Sitecatalyst, Discover and Genesis.
Campaign Analytics: Search Centre
Test and Target: AB/MVT Testing and Behavrioual Targeting

Brett Error:Gave an overview of how all the products have been integrated in 14.0,Here’s an overview of Version 14.0Discover now comes in 2 flavors.

Discover On Demand
Discover on Premise

Omniture Genesis: Baidu new partner

Search Center: Sophisticated Budget Optimization and portofolio mgmt and Scenario Analysis

Test and Target: Combines Technology from Tourchclarity and Offermatica,Unified Solution for Testing and Behavarioual Targting.

Matt Belkin: VP Consulting ServicesGave a great demo of the new “Omniture 14.0″

Video: Start stop, pause, fwd, rewind all are “one” server call. Demo of Omniture 14.0, Discover, Genesis

Search Center 3.0 Chris Knoch

Integrated platform for online marketing, Google yahoo or MSN adcenter.Demo of the portfolio management via search center and Creating Scenario (example maximize clicks in yahoo campaigns)