Web Analytics India Blog

There’s a conversation going on on having a separte web analytics association for Europe. Just to give a background Web Analytics Association is been around for quite some time formed in 2003 by leading web anlaytics professionals to tackle standards, advocacy, education and events. 

The recent conversation over Eric Peterson’s blog to have a separate EUWAA raised lot’s of questions and some really intresting thoughts on how it can be beneficial and also the drawbacks of doing the same.

Excerpts from Eric’s Blog

A sister organization in Europe, one governed by a European Board of Directors and funded primarily by European vendors and consulting firms, would invariably be better able to serve the needs of specific markets at different stages of analytics maturity. The EuWAA could set country-specific pricing, have both regional and pan-European events, and make decisions that were carefully focused on the needs of different European constituencies 

I have not been a member of WAA, so my “thoughts would be as an indiviual”, ok now let’s speak in terms of India and for Web Analytics Developing nations. 

I totally agree with Eric on this, but how about countries like India where Web Analytics is starting to gain importance, i feel it’s “very important” for countries developing in Web analytics have access and are exposed to WAA and all it’s sister organization Why ? 

1.) Web analytics developing countries look to learn from US and EU counterparts!

2.) Both US and EU have their own culture and areas of importance!, one intresting aspect which is similar between EU countries and “India” is the number of languages ( 22 in India alone) so we have a lot to learn from them ? right?

Excerpts from Julien Coquet post on Web analytics in Europe, which probably applies to Indian scenario helps me prove the 2nd point. 

when it comes to measuring and analysing online behavior, there are linguistic and cultural aspects that must not be overlooked

3.) Helps us to understand the frequent pit falls these countries have seen during their “initial days in web analytics” 

4.) Help Understand which metrics require regional approaches, What were their experience with these? and so on.. 

Jim Sterne! also wrote about this and has some intresting views, there’s no doubt WAA board has been doing a excellent job and i can “guarantee” you Jim and WAA board that web analyts in India find WAA site ( without being a member) quite informative and good place to start and understand Web Analytics!

This is certainly not going to happen overnight, but i sincerly hope the WAA and EU counterpart keep these points in mind no matter what the decicison is made. 

so that’s a view from a non member? are you a member of WAA in india, pen down your thoughts and “please” correct me if i am wrong somwhere.