Web Anlaytics Wednesday Bangalore July 05 08
Filed under: Events India, Web Analytics India, internet-in-india
It’s official now! and dates have been finalized. Thanks to Eric Peterson over at Web Analytics Demystified and also folks at Coremetrics and Sitespect for sponsoring the event.
It indeed is great to see how Eric and other sponsors help build a large Web analytics social network in local communities.
Update: Please see below the event location/venue details, and couple of ways you can reach the venue(refer map). This was the best option available with ample “Parking Place”. 
You can now register for the event
Register for Web Analytics Wednesday
Location: Bangalore
Date: July 5th
Day: Saturday
Time: 5.30 PM
Venue: Country Club, 55/1, Deevarabeesanahalli, Sarjapur-Marathalli, Outer Ring Road, Varthur Hobli, Bangalore
Sponsors: Web Analytics Demystified, CoreMetrics and SiteSpect
Agenda: No formal agenda! just meet, greet and speak!
Pre Event Poll: Click Here to take the survey
P.S: The Venue is almost decided and we are waiting for a confirmation, and please do register via the above link so we can personally send you the venue information and yes it will also be posted on the blog.
So here’s a event to meet web analysts around Bangalore, and have great conversations. Stay tuned for the Venue details!
As always suggestions are welcome! Click here voice your opinion
Feel free to reach out via comments or mail in case you are unsure of the location or have doubts/clarifications.
Web Analytics India Event Poll
Here’s a quick update, to help make this a great event, please help us with a quick poll.
If your in India and would like to see more of Web Analytics event, here’s a poll to voice your opinion.
You can click on the link below and start taking the 2 minute survey.
If you are interested in sponsoring the Event, Please reach out to Ravi Pathak ( ravi @ webanalyticsindia.net) or reach me via the Contact form for more details.
Thank you for taking out time to fill the Web Analytics Events India Survey.
WA and India Internet Posts and articles
Filed under: Web Analytics, Web Analytics India, internet-in-india
Ok here goes some interesting posts about Web Analytics Industry and of course Internet in India.
Feel free to add on if i missed via comments. Every week we’ll try to bring the best of post/artices from Web Analytics Industry, Web Analytics Bloggers and also latest happenings in Interenet in India.
Web Analytics posts/Articles:
Here’s another Web Analytics blogger from India, Vijay Bathula writes about Web 2.0, Web Analytics, Multivariate Testing. A must read and subscribe blog. Here are two wonderful posts
- Unified Web Marketing Analytics – Every $1 Spent Online Influences $3.45 Offline
- Advanced Web Metrics – Committed Visits, Time2Click, Time2Reach, Time2Convert, Visits2Convert
Judah @ Webanalyticsdemystyfied
- Why dont Numbers match? – Here’s a post which helps you understand why you see the numbers not matching from your adwords account and your web analytics tool.
- PPC Question: You should also take a look at this discussion on Web Analytics yahoo forum.
Internet in India Posts/Articles:
1.) Buzaar.tv
With traditional television or print media, the communication is very much unidirectional. Print media, to some extent is better, but while driving past a hoarding, how many people will immediately commit a website address to mind? Hardly anyone
Enter Buzzar.tv; and online exhibition space for brands. In a freewheeling chat with Thinking Aloud, Siddharth Kumar, Buzzar.tv, explains all.
Read More: Latest buzz on brands
2.) Apna Loan ties up with UTVi.com
For enhancing communication among the prospects about personal finance, Apnaloan.com Service Pvt. Ltd., India’s first and largest personal finance supermarket has twined in with UTV New Media’s UTVi.com, the portal for UTVi, the English Business News Channel launched by UTV promoter group. The channel has a strategic content sharing alliance with Disney-ABC International Television (Asia Pacific), the international TV distribution arm of The Walt Disney Company, for ABC News programming and services.
Read More: Apna Loan ties up with UTVi.com
3.) Ratish Nair on what’s wrong with the online ad world
Ratish Nair, CEO, Interactive Avenues read article
4.) Don’t spend — invest on internet marketing
Prasanth Mohanachandran, Executive Director, Digital Services, Neo@Ogilvy read article
5.) Ashok Lalla on the new digital `baby’ in town
Ashok Lalla, Director of Internet Marketing, Taj Hotels Resorts and Palaces …read article
6.) Social networking will supplement, not replace, job sites
Sanjeev Bikhchandani, Founder and CEO, Info Edge India…read article
7.) There hasn’t been a lot of technology applied to advertising
Eric Schmidt, CEO, Google…read article
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Web Analytics Weekend, meet up or WAW Bangalore?
Filed under: Events India, Web Analytics India, internet-in-india
It’s been a while the last event was held in Bangalore, The last Web Analytics Wednesday was a great event. With help of few folks Ravi, Naveen and Girish, we thought we’ll kick off this again and may be this time keep the momentum going.
Although this one is for Bangalore, If you do think that it should be held in your city, Here’s an oppurtunity to do so and WE will be glad to help.
I am sure, last event was great startup and place to network
Why should you attend Web Analytics Meet/WAW/Event ?
- A great event to attend for people with any level of expertise, you will get some great tip whether you belong to IT ( technical) or Business side
- A Good place to catch up with other practitioners
- For Beginners it’s a place to meet experienced and not so experienced folks and talk how one can benefit/help each other
- Meet people with different experience ideas and views
- May be bump in to your next employer
If we get a sponsor! Hurray this will be even a great event! and some beer (err coffee whatever)
Or without sponsor, Interested folks can meet up at a coffee shop with their laptops (if needed) and your visiting cards of course! Sip some coffee and get started from there Or probably a pub/lounge in the city (we can vote for the place if we go without sponsor)
Tentative Event/Meet Up Date: July 2nd (Wednesday)
Agenda:
There’s no formal agenda!, it’s our firm belief that we want to stay away from presentations and rather have free speech on various aspect of Web Analytics in general and in respect to India. To Keep the momentum going we are trying to focus these foundation.
- Web Analytics Knowledge Sharing
- Web Analytics group/forum formation: (Connecting Local Web Analyst)
- Volunteers for future Events/meet up
Please add on via comments or feedback via mail so we can update the post.
Look out for the event details
P.S: To Help us organize the event better, please answer the poll in the sidebar telling us your preference of event to be held on weekdays or weekends.
If you have queries, want to volunteer or interested in sponsoring the event, please feel free to reach out to Ravi Pathak (ravi at webanalyticsindia. Net) or Contact me form more information.
Marketing Trends in India Online Travel Industry
Okay! So continuing from where I left and keeping the series of internet and Web Analytics going.
Here are the two posts
Current Internet and web analytics status in India
Online Travel Industry and web analytics status in India
This post tries to cover
- The latest marketing trends seen in India Online Travel Industry.
Internet Marketing Vehicles:
- Search Engines (SEM):
- Affiliates/Partner
- Banners
- Offline Marketing: Print/Radio/TV
Search Engine Marketing.
SEM has been one of the most used marketing channels in Online Travel Agency in India.
Search Marketing India Overview:
Top Online Travel Industry using Search Engine Marketing and their annual spend in Rupees.
Keywords Portfolio: Online Travel India Firms
Note: This is not the latest report but gives a fair idea, the report was released in sep 2006 and may not include some leading travel firms
Affiliates/Partners:
Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. Affilates network help travel firms increase
- Brand Reach
- Drive Revenue
- Latest Marketing information reach
- Targeted Ad approach
With increasing affiliate networks in India (Examples: Rediff Product Search, CompareIndia, Singdeals,Bechna & Tolmol), Travel firms are increasingly investing huge sum in this marketing channel.
Email Marketing: If you are registered with any of the travel sites (or sometimes their affiliates), you sure do get latest offers and deals in your mailbox!, Email marketing has been picking up and probably the next most spent after SEM and affiliates.
Travel Industry do use the big list of registered users, but personalization and segmentation of prospects is something which is yet to be seen. Target E-mail Campaigns is something which is yet to start.
Relevant E-mail Marketing to drive purchase and booking is certainly the next big step.
Offline Marketing: Print/Radio/TV:
There’s been huge increase in offline marketing be it Television, Print or Radio ads, With lot of competition and so many players in the picture. TV ads undoubtedly is the number one platform where “maximum” marketing is done. Probably there’s not been a day when we dont see a ad on Print, TV which is related to Travel ( Flights, Train, Bus, hotels and holiday packages).
My next post will focus on how to measure and track the ROI of all these Travel marketing channels. Stay Tuned. Wish to Contribute? Reach out to here
Did i miss any?, feel free to comment and express your views
