Marketing Trends in India Online Travel Industry

June 15, 2008 by Anil
Filed under: Web Analytics, internet-in-india 

Okay! So continuing from where I left and keeping the series of internet and Web Analytics going.

Here are the two posts
Current Internet and web analytics status in India
Online Travel Industry and web analytics status in India
This post tries to cover

  • The latest marketing trends seen in India Online Travel Industry.

Internet Marketing Vehicles:

  • Search Engines (SEM):
  • Affiliates/Partner
  • Banners
  • Email
  • Offline Marketing: Print/Radio/TV

Search Engine Marketing.
SEM has been one of the most used marketing channels in Online Travel Agency in India.

Search Marketing India Overview:

Top Online Travel Industry using Search Engine Marketing and their annual spend in Rupees.

Keywords Portfolio: Online Travel India Firms

Source: IMNAI & Pinstrom

Note: This is not the latest report but gives a fair idea, the report was released in sep 2006 and may not include some leading travel firms

Affiliates/Partners:

Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. Affilates network help travel firms increase

  1. Brand Reach
  2. Drive Revenue
  3. Latest Marketing information reach
  4. Targeted Ad approach

With increasing affiliate networks in India (Examples: Rediff Product Search, CompareIndia, Singdeals,Bechna & Tolmol), Travel firms are increasingly investing huge sum in this marketing channel.

Email Marketing: If you are registered with any of the travel sites (or sometimes their affiliates), you sure do get latest offers and deals in your mailbox!, Email marketing has been picking up and probably the next most spent after SEM and affiliates.

Travel Industry do use the big list of registered users, but personalization and segmentation of prospects is something which is yet to be seen. Target E-mail Campaigns is something which is yet to start.

Relevant E-mail Marketing to drive purchase and booking is certainly the next big step.

Offline Marketing: Print/Radio/TV:

There’s been huge increase in offline marketing be it Television, Print or Radio ads, With lot of competition and so many players in the picture. TV ads undoubtedly is the number one platform where “maximum” marketing is done. Probably there’s not been a day when we dont see a ad on Print, TV which is related to Travel ( Flights, Train, Bus, hotels and holiday packages).

My next post will focus on how to measure and track the ROI of all these Travel marketing channels. Stay Tuned. Wish to Contribute? Reach out to here

Did i miss any?, feel free to comment and express your views

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Comments

4 Comments on Marketing Trends in India Online Travel Industry

  1. Affiliate Marketing on Tue, 17th Jun 2008 8:24 am

    2. Hi,
    Very Interesting Blog, This is really amazing and found the new trend in the marketing. Thank you for sharing great news.

  2. email marketing on Thu, 19th Jun 2008 8:30 am

    3. Hello!I got the most reliable knowledge about direct email marketing can be well worth the time and money invested, if it is done correctly. Thank you!

  3. e-retail on Tue, 13th Jan 2009 8:37 am

    4. Superb information. I think this kind of data is much needed for online marketers

  4. susmitha on Wed, 2nd Sep 2009 6:13 am

    5. very intresting and helpful information, in addition i feel that indian companies should strive more to make online booking more habit to the prospects.
    only 11% usage of online ticket booking is pathatic and has to be fuelled.

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