7 habits of highly effective omniture sitecatalyst users

September 16, 2008 by Anil
Filed under: Omniture, Web Analytics Tutorials 

A web analyst using omniture sitecatalyst is overwhelmed with data, There are some great features which probably makes life easier if your a omniture sitecatalyst user. These features are the ones which are available within the omniture UI

Here’s an overview of all the 7 features, this post covers an intro to all the features. Look out for detailed posts on how these features can be used effectively on daily basis.

Click on the picture for a better view

1.) Omniture Alerts:

Alert Configuration window

Alert Configuration window

As a Web Analyst one is supposed to keep track of the KPI’s and also of course another important metrics.

Omniture alert feature offers exactly the same, it helps you keep a tab on all those KPI on daily, weekly and monthly basis.

When you setup alerts, you can configure SiteCatalyst to check your Web site statistics at the end of each day, week, or month. If your metric reaches a high or low value that you set, or if it changes by a certain percentage (either up or down) then Site Catalyst sends you an alert.

2.) Omniture Targets



Setting Targets feature in omniture is great!, it helps you measure your performance against benchmark. Target is very helpful for marketing campaign effectiveness,

When you set up targets for all your KPI’s sitecatalyst shows both the actual and your target giving you a single graph overiew of your perfromance.

3.) Omniture Bookmarks

Bookmarks are like shortcuts to your reports, very helpful when you create custom reports using calculated metrics.

4.) Omniture Data Extract tool

One of the best tool, helps defining your own “X” and “Y” axis and configure the report the way you want it. You can filter as per your requirements. This tool let’s you schedule as per your requirement.

5.) Omniture filtering ( reports data)

The Filter is of great help if your site has large number of pages, it seamlessly helps you to filter “the data you need”. In the advanced filter section you can use operators to look for that one page or that one section of your site.

6.) Omniture Ranked and Trended View.

Omniture sitecatalyst allows reports to be viewed in two formats, ranked and trended. Trended view feature is great and must use for a web analyst to get a holistic picture of the report.


7.) Omniture Calculated Metrics

Calculated metrics is of course one of the leading features of ominture sitecatalyst, this feature helps you create custom metrics according to one’s business needs. This indeed is one of the feature a web analyst uses or needs to use on a daily basis.

P.S: All the above screenshots are from SiteCatalyst version 14.0

Ok! so that’s about it for now, am i missing something ?  So what’s you favourtie features in sitecatalyst? Feel free to addon via comments

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Comments

12 Comments on 7 habits of highly effective omniture sitecatalyst users

  1. Aman on Wed, 17th Sep 2008 6:31 am

    2. I’d go a step beyong the list and add that the ability to share helps get efficient.

    -dashboards/bookmarks
    -calculated metrics as talked about in your post
    -segments in a warehouse request

    Sharing within an organization decreases the learning curve helps reduce redundancy. Great list, and I hope to see Discover best practices soon.

    Aman

  2. Anil on Wed, 17th Sep 2008 6:45 am

    3. Hey Aman
    thank you for you comment.
    Yes definitely agree with data warehouse feature.
    For sure i’ll write up something for discover too .

    Cheers

  3. Suresh on Fri, 17th Oct 2008 12:55 pm

    4. I am happy to see the blogging about Omniture analytics tool feature and its function. I searched many times on the net, but found only the overview about it but not actual information about omniture. thanks to share this information, I would expect for more post about it. Please share more.

    Suresh

  4. Anil on Fri, 17th Oct 2008 1:42 pm

    5. @Suresh
    Iam Glad you found it useful!
    Certainly look out for more :-)

  5. Kalyan on Wed, 12th Nov 2008 6:52 pm

    6. I am new to Visual sciences web analytics. I have a web site and we want to integrate our jsp/ java code to get the visual sciences analysics(as we need to constumize the vistiors per pages and few clickable entites) and use for getting the report on the website it self.

    Can any onc help on how does the visual sciences to be configured (basiclly looking for some documentaion to start with)

    thanks
    Kalyan

  6. Omniture SiteCatalyst Resources | Web Analytics India Blog on Mon, 1st Dec 2008 7:19 am

    7. [...] 7 Habits of highly effective Omniture User [...]

  7. Maruthi prasad on Thu, 1st Jan 2009 8:57 am

    8. Hi Anil,

    I am using this omniture site catalyst from past 10 months but iam not looking in to that much. I am basically from development side. So can you suggest me some links for studying more about this omniture sitecatalyst setup in to a new or existing web site. Do you have any idea about mbox offered by omniture.

    Thanks a lot for sharin usefull information.

  8. Anil on Thu, 1st Jan 2009 9:51 am

    9. Maruthi
    There’s lot of information in the help section, and some good videos too. you should get started there. And follow this up with some dummy implementation on a site or localhost ( test environment) .
    Feel free to reach out to me in case you need any specific info

  9. Deepak on Fri, 30th Jan 2009 10:27 am

    10. Hi,

    Is there any difference in “S” version and “H” version of Omniture sitecatalyst code version.

    Deepak.

  10. 7 Habits of highly effective Google Analytics User | Web Analytics India Blog on Sun, 15th Feb 2009 1:42 pm

    11. [...] was a while ago i wrote a post about 7 habits of effective omniture user, so here goes the 7 series again and this time for Google Analytics. These indeed are the best [...]

  11. dev23.omniture.com/t1 on Sun, 8th Mar 2009 5:44 pm

    12. 7 habits of highly effective SiteCatalyst users…

    Here’s a blog article that outlines some very good practices every SiteCatalyst user should understand….

  12. Seo Consultant on Wed, 15th Jul 2009 12:00 pm

    13. It is useful tips for analytics point of view. Omniture is paid so these tips for good for every one.

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