Omniture Targets and bookmarks, the how and why

October 6, 2008 by Anil
Filed under: Omniture, Web Analytics 

Ok Continuing to cover the 7 habits of omniture user, here are two more featues which are must use. This post covers the how and why you should use ominture targets and bookmarks.

Omniture Targets:

Setting Targets feature in omniture is great!, it helps you measure your performance against benchmark. Target is very helpful for marketing campaign effectiveness,

When you set up targets for all your KPI’s, sitecatalyst shows both the actual and your target giving you a single graph overview of your performance.

How to setup omniture targets?

Ok here’s how you can quickly set up Targets

In Omniture Sitecatalyst 14.0, Click on My Account–> Targets (Manager)

Add Targets, here are fields description and some tips!

  • Make sure your in the reporsuite you need to set targets for, that’ll be autopopulated
  • Create a friendly target name ( Add to Cart daily, Daily Orders etc)
  • In the scope section, select if you want to apply to all site or select default or custom target scope. For more granularity select the type by clicking “select item”
  • Period: Select the period, and for granularity you can select day weekly or entire period. Now it’s suggested you use daily or weekly ( example daily order value, daily orders, orders/visit and weekly visits to certain section etc)

Accountability Matrix:

Accountability matrix is optional, but if you do want to use it go ahead and define the “X axis” and “Y axis” for your report.

Other useful tips:

  • Omniture Sitecatalyst allows you to download all your targets in form of csv
  • You can upload targets using the default template on omniture sitecatalyst
  • You can also upload accountability matrix using the default template provided.

Why would you need targets?

  • Tracking KPI: If your business team has set benchmark ( highly recommended) for all your KPI’s, Target can be set for all those to help you understand how your performing compared to benchmarks set.
  • Marketing Campaigns: if you plan a marketing campaign for coming holiday season and want to understand the effectiveness of it either by comparing to last season or setting new benchmarks
  • Traffic: If you plan to track visitors to your site and compare it to your expected results or compare to last year/season traffic, target is a must use
  • Specific Metrics: Let’s assume your running a dedicated campaign for a certain city, and your capturing that in prop/evar, you can set target to see how your campaign worked in terms of traffic and conversion

End result of a Target in Omniture Sitecatalyst

Omniture Bookmarks:

Bookmarks are like shortcuts to your reports, very helpful when you create custom reports using calculated metrics.

How to set up bookmarks?

Open the report you want to add in your bookmarks and click on the bookmark icon in the toolbar. Make sure you create folders for specific section, this is quite helpful when you want to segregate reports.

Why would you need bookmarks?

  • Bookmarks can help you get quickly to a report, it can be default or a calculated metrics
  • Help segregate your acquisition, marketing, engagement and conversion report in one go
  • Share it among your team/colleagues

P.S: The other posts in this series.

  1. 7 habits of effective omiture user
  2. Omiture alerts, the how and why

Do you have innovative way of using targets or bookmarks, or some out of the box use of omniture targets and bookmarks, Add on via comments!

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