Google Analytics Variable List

February 23, 2009 by Anil · 8 Comments
Filed under: Google Analytics, Web Analytics, Web Analytics Tutorials 

Google Analytics is indeed one of the best web analytics tool around, and what more can you ask when it’s free. While i was doing a training for our new interns one of the task suggested was to understand all available variables in Google analytics.

Ok so here’s the list of Variables (credit goes to Anuj) in google analytics, it’s function, when it’s used and some examples for each. This list can be quite handy when your doing a QA of your Google Analytics Implementation.

utmac
Function:Account String. Appears on all requests.
Example:utmac=UA-2202604-2

utmcc
Function:Cookie values. This request parameter sends all the cookies requested from the page.
Example:utmcc=__utma%3D117243.1695285.22%3B%2B __utmz%3D117945243.1202416366.21.10. utmcsr%3Db%7C utmccn%3D(referral)%7C utmcmd%3Dreferral%7C utmcct%3D%252Fissue%3B%2B

utmcn
Function:Starts a new campaign session. Either utmcn or utmcr is present on any given request. Changes the campaign tracking data; but does not start a new session
Example:utmcn=1

utmcr
Function:Indicates a repeat campaign visit. This is set when any subsequent clicks occur on the same link. Either utmcn or utmcr is present on any given request.
Example:utmcr=1

utmcs
Function:Language encoding for the browser. Some browsers don’t set this, in which case it is set to “-”
Example:utmcs=ISO-8859-1

utmdt
Function:Page title, which is a URL-encoded string.
Example:utmdt=analytics%20page%20test

utme
Function:X10 Data Parameter
Example:Value is encoded.

utmfl
Function:Flash Version
Example:utmfl=9.0%20r48&

utmhn
Function:Host Name, which is a URL-encoded string.
Example:utmhn=x343.gmodules.com

utmipc
Function:Product Code. This is the sku code for a given product.
Example:utmipc=989898ajssi

utmipn
Function:Product Name, which is a URL-encoded string.
Example:utmipn=tee%20shirt

utmipr
Function:Unit Price. Set at the item level. Value is set to numbers only in U.S. currency format.
Example:utmipr=17100.32

utmiqt
Function:Quantity.
Example:utmiqt=4

utmiva
Function:Variations on an item. For example: large, medium, small, pink, white, black, green. String is URL-encoded.
Example:utmiva=red;

utmje
Function:Indicates if browser is Java-enabled. 1 is true.
Example:utmje=1

utmn
Function:Unique ID generated for each GIF request to prevent caching of the GIF image.
Example:utmn=1142651215

utmp
Function:Page request of the current page.
Example:utmp=/testDirectory/myPage.html

utmr
Function:Referral, complete URL.
Example:utmr=http://www.example.com/aboutUs/index.php?var=selected

utmsc
Function:Screen color depth
Example:utmsc=24-bit

utmsr
Function:Screen resolution
Example:utmsr=2400×1920&

utmt
Function:A special type variable applied to events, transactions, items and user-defined variables.
Example:utmt=Dog%20Owner

utmtci
Function:Billing City
Example:utmtci=San%20Diego

utmtco
Function:Billing Country
Example:utmtco=United%20Kingdom

utmtid
Function:Order ID, URL-encoded string.
Example:utmtid=a2343898

utmtrg
Function:Billing region, URL-encoded string.
Example:utmtrg=New%20Brunswick

utmtsp
Function:Shipping cost. Values as for unit and price
Example:utmtsp=23.95

utmtst
Function:Affiliation. Typically used for brick and mortar applications in ecommerce.
Example:utmtst=google%20mtv%20store

utmtto
Function:Total. Values as for unit and price.
Example:utmtto=334.56

utmttx
Function:Tax. Values as for unit and price.
Example:utmttx=29.16

utmul
Function:Browser language.
Example:utmul=pt-br

utmwv
Function:Tracking code version
Example:utmwv=1

P.S: Related Posts

7 Habits of effective Google Analytics User

Searchmasters09 event open invitation

February 20, 2009 by Anil · Leave a Comment
Filed under: Events India, Google Analytics, Web Analytics India 

After i wrote about the Searchmasters event in bangalore this month end, many readers reached out to me for the invites and passes. I reached out to Google to see if i could get more passes and i was pleased to see a mail from google announcing “Open invitation for searchmasters event”.

Here’s the excerpt so go ahead and register now and hopefully you should get an invite soon!

As you know, the event has limited seats and we have almost reached full capacity.
You can register through, or point your referrals to, the registration link mentioned in our latest blogpost: Opening invitations for Search Masters 09
We cannot guarantee a slot, but will send a registration confirmation mail only if you are slotted for the event.

Do drop me a note in case you get a invite so we could catchup and for those who cant make it. I’ll make sure i cover all the sessions via this blog.

Searchmasters09 -Bangalore Registration Link

P.S: In case you have any specific question you would like to ask on the sessions covered. Please mail me or leave a comment here. I’ll be glad to get that answered for you

Searchmasters Google India Event – Bangalore

February 18, 2009 by Anil · 8 Comments
Filed under: Events India, Google Analytics, Web Analytics, Web Analytics India 

I stumbled upon this great event which is a must attend if your part of the internet industry. Now everybody knows how google dominates the search market and also it’s extensive tool list to enhance your website from setting it up to reaching millions of people online.

This event is one of it’s kind with some valuable sessions, The event named as “Searchmasters 09” is a must attend. Here’s what it’s all about.The session 3 (Google Custom Search Engine) and (Google Analytics and Website Optimizer) are of great importance if your a web analyst.

1.) Webmasters Central and Best Practices

  • Understand why accessibility is important, how it improves the presence of your site in Google.
  • Discover the webmaster resources that Google offers and how it can help you.
  • Learn about webmaster guidelines and best practices to build websites.

2.) Webmaster Help forum

  • Learn about the thriving webmaster community and how it will help you find answers to search related questions.
  • Get to know more about the new platform we’ve recently launched for the help forum and its new features.
  • Get introduced to our community builders or ‘Bionic Posters’ as we call them.

3.) Google Custom Search Engine

  • Provide a better user retention via targeted search.
  • Achieve better click-through rates and conversions on your site
  • Monetize with relevant ads via Custom Search keywords.
  • Use Advanced APIs, customization, branding and support options.

4.) Building Mobile Friendly Websites

  • Find out why there is a need for mobile friendly websites.
  • What to consider while designing mobile websites.
  • Tools that will help in designing such websites.
  • Learn a few design tips and tricks.

5.) Google Analytics and Website Optimizer

Google Analytics is the next generation Web Analytics tool from Google that shows you how people find your site and how they navigate through it. It brings new accessibility to enterprise class web analytics, making it possible for all advertisers, publishers and web site owners to improve their online results. Learn the best way to make use of the product.

The Google Website Optimizer  helps in improving the effectiveness of your website in getting a return on your investment. Determine how you can best attract users and lead them to your site.

Registration: It’s by invite only and limited seats, so hurry up to ensure you get in touch with someone who can get you invite to this great event.

Look out for the coverage of the event and if you are attending the event, reach out to me or leave a comment below so we can catch up .

7 Habits of highly effective Google Analytics User

February 15, 2009 by Anil · 2 Comments
Filed under: Google Analytics, Web Analytics 

It was a while ago i wrote a post about 7 habits of effective omniture user, so here goes the 7 series again and this time for Google Analytics. These indeed are the best features of google analytics and probably must use in case you deal with google analytics day in and day out.

1.) Do Not Use Google Analytics Alone!

2.) Use Filters and Profiles Extensively

3.) Track Marketing Campaigns by GA

4.) Regular Expressions

5.) Custom Segmentation

6.) Track Outbound Link and Downloads

7.) Create Analytics Plan and Change Log Documents


1.) Do Not Use Google Analytics Alone!

Ok that certainly does not mean you dont use it :-) , But use it with other amazing google tools like  Google Adwords and Google Web Optimizer.

2.) Use Filters and Profiles

Profiles and Filters are the most robust features in Google analytics and a must use, here’s few tips to get started with filters and profiles.

Google Analytics Profiles:

  • Create a Master
  • Test
  • Campaign/Source/Medium

Content Profiles

  • Buyers
  • Browsers
  • Shoppers

Google Analytics Filters

  • Acquisition Filters
  • Internal traffic vs. External traffic

3.) Track Marketing Campaigns by GA

  • Use manual tagging for query parameters and not use “auto tagging”. (or use both)
  • Use Google URL tool builder to create URLs.

4.) Trouble Shoot your data

  • Check your reports for a line item named “(other).“
  • Check goal no. vs. No. of pv for goal page.
  • Use Charles to debug
  • Ecommerce : Orders in GA Vs. Accounts dept.

5.) Custom Segmentation

  • Use of _utmv via _utmSetVar
  • Only One custom segment can be build.
  • Use Concatenation strategy.
  • Tracking of Repeat Buyers.

6.) Link Tracking and Downloads

  • Use Onclick functions : urchinTracker() – (pageTracker for ga.js)
    • <img src=”/image.jpg” onClick=”javascript: pageTracker._trackPageview(‘/image.jpg’);” />
    • <a href=”/schedule.pdf” onClick=”javascript: pageTracker._trackPageview(‘/files/pdf/schedule.pdf’);” />PDF</a>
  • Caution : These are Pageviews use filter to exclude the traffic.

7.) Analytics Plan

  • Analyze the website.– Check for diff Domains,subdomains,dynamic content
  • Create and Configure profiles.
  • Create filters.
  • Create goals and funnels.
  • Create recommended profiles.
  • Edit the tracking code.
  • Modify the web site (if necessary; determined in step 2).
  • Add the tracking code to web site pages.
  • Tag marketing campaigns.
  • Enable e-commerce transaction tracking (optional).
  • Implement custom segmentation (optional).
  • Configure other administrative features.
  • User accounts and report access &Automated email delivery

References

Web Analytics India Future Posts

February 1, 2009 by Anil · 4 Comments
Filed under: Web Analytics India, internet-in-india 

I should humbly accept month of December and January has been slow on web analytics India. But here’s what’s coming up in the month of February/March. Thanks to all the feedback and inputs by readers here are the Category & posts you will see in the coming months. Again this is a draft and feedback are welcome

Web Analytics Career in India

  • Web analytics-good with numbers and good with people
  • Web analytics as career in india
    - Tool implementation/QA
    -Reporting analytics
    -optimization Expert

Web Analytics Tool Tips, Tricks and Best Practices

  • Google analytics: 7 habits of effective GA user
  • Integration with Google Adwords
  • Integration with Google Web Optimizer

Web Optimization (A/B Testing & Multivariate Tests)

  • Getting started with google Web optimizer

Internet and Web Analytics Status in India

  • E-commerce status in India and web analytics overview
  • Mobile Internet and Advertising status