Google Analytics Launches API

April 22, 2009 by Anil
Filed under: Google Analytics, Web Analytics 

Probably the most awaited feature was the API for google analytics. This has been long overdue and here it is now. Analytics Data API’s are seen as the next step in web analytics, which gives you the flexibility to take ur data and use the way you want it.  Here’s some quick uses of data API’s

Develop a Standalone Application: Ok now this is very useful if you know analytics needs of your organization and would like to build a “custom” application which shows the data and metrics specific to organization/Departments!, or even better you could build 3 different apps say one for the “marketing team” and one for the “Products team” and one for the “management team”. Of course all this can be done if you have the time and resource.

Data Sources Mashup: The whole point of API’s is Data Mashup!, assuming you have different Data sources (who does’nt now?) you can now say pull ur lead generation data and mashup with Google Aanlytics data giving you a holistic view of your web performance. That’s just one example, you can do more mashups if you have API available from your email marketing service provider, or your ad partner and many more!

Analytics everywhere!: for all the data lovers, you really dont have to login to google analytics anymore, with API’s you can create iphone/andriod apps (there are few already) and access your data on the go!.

Right so if you want to get started! Here’s where you go

Google Analytics API Code Base

Google Analytics Tracking Overview

Google Analytics GAjs reference

What more! Google Analytics team has provided client libraries to abstract and simply the process for JavaScript and Java Programming Languages:

Keep yourself  Updated Join these groups/forum

Google Analytics API Notify: for the latest news/updates on API

Google Analytics API Group: Checkout the latest products/apps being created by various folks here

Checkout Examples here

All the Examples can be found HERE

Few Examples which stands apart are

1.) Polaris Desktop Widget: An Adobe Air application, free to use (one Account/one profile only) and they also have a paid version:

2.) Concentrate by Juice Analytics: Concentrate is an innovative long-tail search analytics tool designed for SEO and paid search professionals who want to make sense of search keyword data and make the most of search investments.

3.) Axiom CMS: A great example of how GA is integrated with CMS

Have more informaiton/examples on the API, share it via comments. So what’s your API plan how do you plan to use it ?

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Comments

One Comment on Google Analytics Launches API

  1. Dipali on Wed, 13th May 2009 11:57 am

    2. Great post on Google analytics api with simple language. thanks for sharing it

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