Web Analytics India Blog

Ok here’s more reading for all you web analyst out there. Some great articles worth spending some time on.

Web Analytics Industry:

1. Web Analytics in Awkward Phase; Forrester Asks Humiliating Questions About Its
   Changing Body
2. Web Analytics – Who is Omniture’s Biggest Competitor (Phil Kimelor)
   

Omniture

1. Tracking Organic keyword by ranking
2. Engineering Services Omniture: An article which’ll help you understand when you need to reach out for custom tracking or tweaks
3. Video Reporting in Omniture
4. Event Pathing – Omniture SiteCatalyst

Google Analytics

1. Using Google Search suggest to monitor your brand and keywords
2. Understanding Correlation in Google Anlayics
3. Top Ten Myths About Google  Analytics
   
4. Youtube Brand Channel Tracking via Google Anlaytics
5. Tracking Social Networks in Google Anlaytics
6. How to Create Twitter Profile in Google Analytics
   

Landing Page Optimization

Optimizing Website and Landing Page Copy

Adwords:

1. Improve ROI with New Adwords interface
2. 6 Tactics to Maximize your Adwords Investment
3. Managing Keywords and Search Query Report

Usability

1. Top 6 User testing mistakes and how to avoid them

Other Prominent Blog posts/Article

1. Verified by Visa: A conversion rate killer
2. Social Networking: A different kind of friendship
3. KPI for small business
4. 300+ Tips for Ecommerce Professionals
   

Here’s some video worth watching!

Useful Key Performance Indicators (KPIs) for Small Businesses – Avinash Kaushik

Google Analytics Strategy:

Google Analytics features: Pivoting & Secondary Dimensions

Happy Reading!

It’s been really sometime you saw some posts, i was away on a long vacation and had lot of catching up to do. Here’s some posts worth reading in the weekend. Some great posts and updates.

1.) Stephane Hamel Immeria.net: Stephane covers his Web Analytics Maturity model in this presentation. A great way to measure where your firm stands in terms of Web Analytics Maturity.

2.) ROI Revolution Blog: A must read article to understand the optimal usage of Google Analytics advanced segmentation for ecommerce sites
5 Advanced Segments for Ecommerce Analysis

Tracking Transactions back to initial referrer with Google Anlaytics

3.) Enhanced Search Query Reports: Adwords reporting update

The Search Query Performance report will show all queries that resulted in a click, where the user has not specifically blocked their referrer URL. In other words, this includes all queries that you would see in your server logs or if you use a tool like Google Analytics.  So you can now actually see the search term (clicked) report in your adwords.

Read more here

4.) Dennis Mortensen’s Visual Revenue Blog: One Blog i dont miss reading, check out the latest presentation worth every minute.

5.) Measuring Social Media Ads: Wondered where to start and what to measure for all your social media campaigns, here’s a great set of best practices and guide released by IAB.

Econsultancy:

IAB Article
Found any intresting read/article or blog post? let us know via comments.