Web Analytics India Blog

Posting after about 4 months now, apologies to all the frequent readers. Here’s something i could not resist posting. Thanks to Avinash kaushik for pointing out.

Enjoy the Video, look out for more frequent posts.

There had been lot of requests from the people who attended the seminar of Google Analytics Conversion University to share the presentation. The presentation was done by Ravi from Tatvic and we are truly indebted to Neha Jain and Dinesh Jain for making this conference possible. There was a great learning for everyone who attended there.

The presentation here is available for your review and you are welcome to share your questions, comments, thoughts on it.You can also click thru to slideshare and download a copy of the presentation.

In the past five years there has been enourmous growth in web analytics related events, starting with web anlaytics wednesdays, Vendor events like Omniture summit, WebTrends Engage, Emetrics and few more.

I have been fortunate enough to attend few of these event travlleing all the way from India, However here’s a conference which is dedicated to Web Anlaytics Industry, and if you are a part of web analytics industry and want to a peak on what’s coming next, this event is certainly  a must attend!

Here’s the icing on the cake, for all our readers here’s a discount coupon “XCTATVIC”  which gives you 20% off on your registration, Get Started here

The X Change conference is the web analytics industry’s premier gathering, specifically targeting experts and those practitioners who are serious about digital measurement. Past participants include Best Buy, Schwab, AOL, PayPal, Turner, Intuit, Yahoo!, Avaya, The Gap, and many more.

It was initiated in year 2008 with joint effort of Semphonic and Web Analytics Demystified with the aim of bringing together a selective group of the best minds in web measurement for in-depth conversation in a unique peer to peer format.

Three Reason to attend the Xchange Conference 2009

Founding Father’s Keynote Speech

This time X Change Conference Announces  its first ever gathering of the Web Analytics’s industry trailblazers Brett Crosby (Google), Matt Cutler (Visible Measures), Bob Page (Yahoo!), and John Pestana (ObservePoint) also known as “Founding Fathers of digital measurement” at X Change 2009.

Collectively, these four have had a hand in the vast majority of web and video measurement on the Internet. These “Founding Fathers Keynote Panel” members would talk about what they hoped to accomplish years ago, how they see the industry today, and where they think the digital measurement industry is heading.

Discussions in Huddles

X CHANGE is made up of small group conversations or “huddles” where participants join 12 to 15 fellow professionals and a facilitator who is considered as an expert in his/her field. Together they explore common problems and possible solutions. Choosing Huddle you want to be in is absolutely flexible.

It’s a fantastic opportunity to TALK and WORK in-depth with the best practitioners in areas they are most expert. Panel includes some of the renowned  web analytics professionals from AOL, Barclays, Best Buy, Charles Schwab, Discovery, Forrester, HP, Intuit, Kohler, Nokia, Turner Broadcasting and The New York Times.

Think Tank Training

It is a unique opportunity to leapfrog countless hours of training with our 1 day Advance web analytics training and definitely an unmatched opportunity unavailable anywhere else.
The aim of this conference is to provide a unique experience tailored to web analytics Professionals and  it would create unusual, personal, more reflective session for X Change’s deep, conversation-based explorations of the key issues in web analytics says “Eric Peterson co-sponsor of X Change Conference and CEO of “Web Analytics Demystified”

More information including registration and session details can be found online at xchangeconference or by calling SEMphonic at 800 763-2821

GOOGLE ANALYTICS CONVERSION UNIVERSITY

After a successful Search masters event early this year, For the first time in India, Google is organizing Google Analytics conversion university event at its office in Gurgaon India.

Why and who should attend

Do you have anything to do with digital media or online marketing? Are you spending online? Are you responsible for Online Marketing ROI.  If yes then here’s a great event to understand how Google Analytics can help you with all your digital marketing needs.

The Agenda

The Agenda consists of presentations and insights from Google Analytics in house experts, In addition the first three Google Analytics Authorized Consultants in India would be presenting on various topic.

Jesse Nichols – Google, Mountain View – Guest Speaker
Jesse Nichols works on the AdWords Agency Team and is a “Guru” in both Google Analytics & Google Website Optimizer. He has been involved in various forms of Direct Marketing (online and off) for the past 6 years, and for the past 2 years has been working to increase adoption and an in-depth understanding of Google Analytics among online marketers.
His current role is split between managing relationships with prominent Online Marketing Agencies (Search & Digital) and connecting Agencies and Google Analytics through partner program. Jesse has a degree in Philosophy from the University of Michigan, and dabbles in photography and stand-up comedy.
Here’s an overview of the Sessions Agenda

• Introduction to Google Analytics
• Introduction to Partner Program and Google Analytics IQ
• Guest Speakers
  • Vivek Bhargava – Communicate2 -  Integrating with Google Analytics
  • Carl D’Souza – Interactive Avenues -  Google Analytics Enterprise Ready
  • Ravi Pathak – Tatvic – Conversion with Google Analytics
• Connecting the Dots: How Web Analytics Allows for smarter Business Decision
• Google Website Optimizer
• Webmaster Tools
• Panel Discussion

How to Register:

You can register HERE

Note: The Registration is limited, the registration will be confirmed by Google a week before the event.

Where

Google India Pvt Ltd
8th and 9th Floors
Tower C Building No.8
DLF Cyber City
Gurgaon India
122002

This is indeed a great step for web analytics enthusiast and web analytics in general in India. So will you be there ? Drop in a comment.

It’s been a while i have been working with Tatvic, a Web Analytics and Optimization consulting company. Leading the web analytics out there, the biggest achievement apart from all the customer reviews and satisfaction is when we recently became Google Analytics Authorized Consultants, The third in India and very first in South India.

Not all this in a small time frame of just a year after starting up, it’s a great achievement to the team at Tatvic.

You can now reach Tatvic directly for all your Google Analytics queries be it

• Google Analytics Features
• Google Anlaytics Implementation Audit
• Google Analytics Advanced Implementation (Basic and Rich Media Implementation)
• Google Analytics Tweaks and Support ( Custom Reporting, Advanced Segment, Profiles and Filters)
• Google Analytics Integrations ( AdWords, Website Optimizer, AdSense & Youtube)

Or any other questions/doubts you have in general, and we’ll be glad to answer them for you.

We are also working on some pretty neat tools for auditing your GA data, and some sleek API tools, watch out for it. Meanwhile we are also trying to set up Google Analytics training, look out for information on this blog or follow Tatvic’s blog or follow tatvic on twitter @tatvic

You Can know more about Google Analytics services offered by Tatvic here