How Web Analytics can help me
Here’s how Web Analytics Can help you!
The web is now a major revenue channel for most Fortune 1000 companies. Imagine the kind of love and attention that brings, wanting to know what the heck is going on your website.
With each passing day, more and more companies are coming to realize that the Web is the most effective nonhuman sales drive, the best source of customer learning and feedback, and the most effective purchase channel. But making this dream
a reality requires a foundation of a solid measurement, testing, and listening platform. Web analytics can provide that.
Even now, people think web analytics = clickstream. This is a million miles from the truth. Yet clickstream forms almost all of the decision-making data pool, and most companies are beginning to express a deep level of frustration with the lack
of actionable insights that they can get from just the clickstream data.
I Own a Company! how does it help me?
Effective web analytics program can be a key component of your company strategy—not just to make money from the website but also to create the most amazing and timely experiences for your customers while creating a sustainable competitive advantage.
Iam a marketer/or in the Marketing team?
web analytics to identify and execute effective marketing campaigns and measure how your website efforts are performing (everything from search engine marketing to website content creation and consumption).
Iam a salesperson! how can it help me?
Web Analytics help you enhance your ability to sell not just more products and services but rather the right thing at the right time to the right person. This will lead to not just a short-term boost in your conversion rate but also a long-term sustainable relationship with a customer.
Excerpts from Web Analytics: An Hour A Day by Avinash Kaushik
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