Web Analytics Techniques and Technology
TECHNIQUES AND TECHNOLOGIES USED IN WEB ANALYTICS:
Web Traffic Data:
- Most popular source of web analytics data
- Traditional mined out of Web server log files
- More recently derived from “Web clients” via javascript “Page tags”
- Traffic data is often looked upon as goldmine of information.
Web Transactional Data:
Any business conducting commerce online likely has access to information derived from these transactions, similar to web traffic data. Data points such as number of customers, no of orders and average size of transaction should be available.
Web Server Performance Data:
- Relate to “Performance Task Team” Objective
- Web Analytic Tip: Examining page weight
- When analyzing a website, the first thing to do is to check the page weights of the home page and other ‘KEY” pages of the site. This will allow to establish a baseline for likelihood of success.
Usability Studies
User Submitted information and Related Sources.
- User submitted information and related sources includes information collected via polls and surveys
- Surveys and polling to the web analytics is the ability to collect more than just raw data; you are actually able to collect user opinion and feedback.
Excerpts from Web Analytics Demystified by Eric Peterson
Related Information:
