What is web Analytics
Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage
Web Analytics Definition – WAA official
However for a layman to understand, here are few more ways web analytis are defined by Industry Experts
Web Analytics: It’s a collection of data elements that reveal the mind – set of your marketplace. Web analytics gives you a front row look into hearts and minds of your customers and prospects.
- It helps us in answering questions like
- How do they feel?
- What do they gravitate towards?
- What holds there attention?
If you build a website, you must have a solid reason for doing so. Once the website is operational, it is crucial to understand how well it works – failure to do so is a waste of time and money.
Hurol Inan in “Measuring Success of your website”
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