Web Analytics India Blog » internet-in-india

Web Analytics India Future Posts

Anil — Sun, 01 Feb 2009 06:14:45 +0000

I should humbly accept month of December and January has been slow on web analytics India. But here’s what’s coming up in the month of February/March. Thanks to all the feedback and inputs by readers here are the Category & posts you will see in the coming months. Again this is a draft and feedback are welcome

Web Analytics Career in India

Web analytics-good with numbers and good with people
Web analytics as career in india
- Tool implementation/QA
-Reporting analytics
-optimization Expert

Web Analytics Tool Tips, Tricks and Best Practices

Google analytics: 7 habits of effective GA user
Integration with Google Adwords
Integration with Google Web Optimizer

Web Optimization (A/B Testing & Multivariate Tests)

Getting started with google Web optimizer

Internet and Web Analytics Status in India

E-commerce status in India and web analytics overview
Mobile Internet and Advertising status

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Internet in India, Ranked Fourth in World

Anil — Tue, 02 Dec 2008 11:00:36 +0000

A Recent Report by the Internet Goverance Forum (which is scheduled to be held from Dec 3 – 5th in Hyderbad) revealed that number of people with internet access in India and all over the world has been growing rapidly.

India stands fourth in Internet Population, but yet to figure in top 10 “Broadband Connected Countires”. Find below brief finding of the report.

At the end of 1997, only 1.7 per cent of the world’s population –70 million people– had access to the Internet. A decade later, that number has risen to an estimated 1,348,572,040 users.

Asia has the highest number of internet users, with an estimated 568.7 million people, followed by the Americas, with 377.9 million. Europe is third with 335.9 million. Africa and Oceania close the rank with 51.8 million and 14 million users respectively.
Top Ten Internet Users

United States 220 million
China 210 million
Japan 88.1 million
India 81 million
Brazil 53.1 million
United Kingdom 40.2 million
Germany 39.1 million
Republic of Korea 35.5 million
Italy 32 million
France 31.5 million

Top Ten Broadband-Connected Countries

United States 73.2 million
China 66.4 million
Japan 28.28 million
Germany 19.6 million
United Kingdom 15.6 million
France 15.5 million
Republic of Korea 14.7million
Italy 10.8 million
Canada 9 million
Spain 8 million

Internet connectivity in India
In 2007, there were about 13.5 million Internet subscribers in India, representing 1.15 per 100 habitants. Broadband subscribers accounted for over 3.1 million of these, or 0.27 per 100 inhabitants. The number of users – those who report that they have online access, but do not themselves subscribe – was far greater: some 81 million, or 6.93 users per 100 inhabitants.

You can download the Report pdf HERE

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Online Automobile Industry in India and Web Analytics Status

Anil — Sat, 06 Sep 2008 13:26:30 +0000

Alright! so after really enjoying writing about Online Travel industry in India, it’s time to switch to the Online automobile market in India.

India has been the scene of some of the most frenetic deal-making, big expansion announcements, and new car launches in the global auto industry. Consider that in the last few years alone General Motors (GM), Fiat (FIA), Honda (HMC), Nissan (NSANY), and Hyundai have announced Indian investments valued at roughly $1.5 billion.
And recently TATA , India’s biggest vehicle maker bought British brands Jaguar and Land Rover.

Ask any auto executive, and he or she will tell you that outside of China, India is the most intriguing emerging market opportunity out there. And US-based consultancy Keystone-a subsidiary of LaSalle Consulting Associates-has forecast that India will become the world’s third largest automobile market by 2030, behind just China and the US.

The projected size for China is 62 million and for US 23 million. The size of the Indian vehicle market is forecast to cross 20 million (assuming a consistent GDP growth rate of 6%) from the one million plus vehicles sold in 2004. This amounts to a compounded annual growth rate (CAGR) of over 12%.

So Before we go ahead and review few leading sites in India, here’s a look at how internet and review sites help a customer/prospect take decision

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It’s time for us to review the major players in online automobile industry in india and their web analytics status.

Gone are the days of used car lots and car showrooms, depending on whether the purchase is an old or a new car. Now all one needs to sit back sip a cup of coffee and take a look at the brand and the type of car you looking for!

There’s been many sites which have come up in the last couple of years which help you look up for new and old cars and give you a sneak preview of lot of features now mind you this is apart from the “company” brand sites advantage being you get “expert opinion”, customer reviews, ratings and comparison to other models in the same category.

Carewale:

A very “simple” UI as their tagline goes!, i love the way the Carwale team is used the whitespace and good mix of RIA and other great features. Coming to Web Analytics and the tool used, Carwale uses Google analytics and pretty much seems to be the default code from GA. The Tabbed browsing looked but looked into code to see if it’s being tracked it wasn’t!. Hopefully they’ve set some goals and tracking campaigns

So there lies “enormous” oppurtunity for Carwale to be a step (mile) ahead from other competitors and web analytics can help them be there. Hopefully they are listening

Carazoo is a clean and simple site and undoubtedly clear competition to Carwale, It’s got some great features and wonderful search and UI. What attracted my attention was how they offer feeds a way for user to come back, and a blog. You can also register to become a member. Some really neat features

Web Analytics Status: Carzoo uses Google Analytics ( ga.js) and to add to it Quantcast. So which probably helps them understand traffic and demographics. There are lot of Internal Campaigns run to register and download wallpers etc and seems to be tracked via adserver. Oppurtunity exists to track RSS and Blog readers to understand effectiveness of these features.

Gaadi.com has an amazing interface!, nice graphics with some wonderfull features. Now there are some great features couple of them include the recommendations and also valuations. This coupled with other great features make Gaadi.com leading site

Web Analytics Status: Gaadi.com uses Google Analytics for their site, It’s intresting that gaadi and other sites have different engagement section (forums, pictures, news, blog) and also finance, insurance and my gaadi. There’s huge oppurtunity to track how these section help in site goals by effectively using Google Analytics.

Indiadrive is one of the sites which comes up in most “natural” search resluts, certainly very seo freindly. Apart from four wheelers it does offer more information and reviews on latest two wheelers. Indiadrive caters to two different segments and indeed a simple and effective site.

One intresting thing which i probably must say is different is it’s Car Pool efforts for different cities ( how often would you see that on a car review site?)

Web Analytics Status: Suprisingly none exists, even google analytics (atleast for the pages i viewed). This leads to a fair assumption that they depend on logfiles. However a combination of both does no harm. Hopefully they are listening and set up Google analytics

CarDekho is another site which has some neat features, apart from normal things you would expect at a car review site. CarDekho drives community and also has good comparison features.

Web Analytics Status: CarDekho uses Google Analytics (old), and seems like just to measure and collect traffic information. They can move a step ahead in analytics by using other rich features in google analytics.

In the next post! again related to online automobile industry in India will focus on the latest trends and marketing efforts done in India. This will then be followed by KPI and best practices in web analytics! Stay Tuned.

What do you feel about the automobile Market in India?, will it grow or it’s just the hype ? Pen down your comments/feedback/critics

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Future Trends & KPI Online Travel Industry

Anil — Sun, 10 Aug 2008 18:36:15 +0000

Continuing from the earlier posts on Online Travel Industry in India

Post one: Online Travel Industry India and Web Analytics Status

Post Two: Marketing Trends in Online Travel Industry India

This post covers how Web Analytics Tools can be used for Online Strategy and Optimization.

To Step back a little, Travel Industry has evolved! Big time in India. It all started with the airline industry boom, followed by Train and now Bus services. It’s young and happening and evolving

THE PAST

Gone are the days when
1.    You had to wait in a long Que for your air/train tickets!
2.    You had to be on phone with travel agents
3.    Spend time traveling to book and confirm tickets
4.    Last minute cancellation/rescheduling was a tedious process!
5.    you had to go to different agent for your hotel/holiday booking
6.    Spend time negotiating on travel/holiday deals
7.    when you had no idea of how your hotel/holiday destination looks before landing there!

THE CURRENT

Enter Online travel industry ! and just a few clicks and your all set! And what does consumer get?, a one stop shop for
1.    No more going to Travel agents (options of e ticket or paper)
2.    Click away from booking tickets and cancellation too
3.    Meta Search with options like Price range, non stop, airlines options and instant booking
4.    Online itinerary
5.    Mobile alerts
6.    Mobile booking
7.    Great deals on hotels and holiday package
8.    Customized travel deals
9.    Preview of holiday destination (video, reviews and hotel looks)

THE FUTURE

So Here are some trends which one would see (some already existing) in travel industry and “undoubtedly” web analytics plays a key role here!
1.    Increased Meta Search Penetration
2.    Cross selling of related products
3.    Increased Mobile Penetration
4.    Improved Self Services
5.    Increase in RIA ( Rich internet applications)
6.    Travelers Review
7.    Social Media Marketing

With market evolving and internet penetration increasing, every Online travel marketing firm will need to emphasize ( iam sure they do) on ROI on each Marketing efforts, new technology (RIA’s) used, Self Services and also keep a track of future trends ( Mobile, Social media etc)

Measuring What matters!

The two previous posts on online travel industry in India was on web analytics status and marketing trends in India. however there’s still lot’s of room for improvement.

Online Firms in India having been spending huge amount on “Awareness/Reach” that is Marketing efforts* (SEM, Banner, Affilates, Email, TV, Print) and are yet to

Understand the Return of Investment (ROI) on Awareness

Yet to measure Engagement and conversion

Segmentation and Loyalty Analysis

Leverage the “Power of Optimization”

* wish i could support this with hard facts, but this is based on my previous web analytics status check of online travel industry sites.

I could not agree more with Ravi ( who commented on the earlier post)

I think there is a bigger problem ,Indian Online travel industry is plagued with is all focus is on acquisition of customer and almost negligible focus on customer conversion. Obviously, all of them focus on how can they cheaply get a consumer to get to their site and thats it. few really understands that increasing user engagement will hugely drive conversion. Also it is less cost effective to increase sales via increase in conversion than to increase in acquisition of customer. However, this scenario will change very soon.

Yes Ravi the Scenario will change!, and will change for good for all the companies which embrace and understand the power of Web Analytics.

Key performance indicators (KPI’s) for online Travel Industry

Travel sites are challenging with so many moving parts and rich media applications which drives success. Remember KPI’s are bridge between your business objectives and web analytics data, Each site may it’s own specific set of measures

however, Here are 7 Key Performance indicators which will help one get started assuming you have your web analytics data implemented to capture this data.

Revenue per Booking
Sales Cycle
Look to Book Ratio/Conversion
ROAS (Return on Ad Spend)
Campaign Conversion rate
Top Origin and Destination Cities
Top Geography and Demography

Here’s a brief description of each Key Performance Indicators for Online Travel Industry

1.) Revenue Per Booking:

Revenue per booking will vary by season, product type, booking pace, and because of this variation it’s important to have a trended view of the KPI to give you an overview of your revenue performance.

2.) Sales Cycle:

Sales cycle will help you understand,

Days Before first purchase: The number of days that elapsed between the customer’s first visit and
his or her first purchase.
Days Since Last Purchase: The number of days that elapsed between the most recent purchase
and the preceding purchase.

3.) Look to Book Ratio/Conversion:

The Look-to-Book Ratio is the percentage of visitors (looking) who actually make a purchase (booking).
Look-to-book Ratio helps

Understand if there customers are satisfied with their visit/shopping experience.
Understand how qualified the traffic to their Web site really is. Look-to-Book.

4.) ROAS (Return on Ad Spend):

Helps understand the return on various marketing spend, helping you do a quick SWOT analysis

5.) Campaign Conversion rate:

A quick overview of all your campaign performance.

6.) Top Origin and Destination Cities:

This probably is one of the oldest metrics used by airline industry, This metric can help

understand popular city pairs and also correlate with other metrics (example: Understand which airlines compliment with popular city pairs, measure look to book conversion for top origination and destination cities, Revenue per booking for popular pairs)

7.) Top Geography and Demography:

This metric gives great insight, the reason i emphasize this is coz of how internet booking is gained/gaining importance India, this metric will help you understand top cities and evolving areas where internet booking is growing.

So above was the list of top KPI’s for Travel Industry which will help travel firms provide actionable, real-time insight that can help them with both online and offline strategies.

Missing something, time to add your perspective via comments.

The Next Post would deal with Automobile Industry and it’s online presence in India. Until next post happy reading!

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Web Anlaytics Wednesday Bangalore July 05 08

Anil — Thu, 19 Jun 2008 14:44:28 +0000

It’s official now! and dates have been finalized. Thanks to Eric Peterson over at Web Analytics Demystified and also folks at Coremetrics and Sitespect for sponsoring the event.

It indeed is great to see how Eric and other sponsors help build a large Web analytics social network in local communities.

Update: Please see below the event location/venue details, and couple of ways you can reach the venue(refer map). This was the best option available with ample “Parking Place”.

You can now register for the event

Location: Bangalore

Date: July 5th

Day: Saturday

Time: 5.30 PM

Venue: Country Club, 55/1, Deevarabeesanahalli, Sarjapur-Marathalli, Outer Ring Road, Varthur Hobli, Bangalore

Sponsors: Web Analytics Demystified, CoreMetrics and SiteSpect

Agenda: No formal agenda! just meet, greet and speak!

Pre Event Poll: Click Here to take the survey

P.S: The Venue is almost decided and we are waiting for a confirmation, and please do register via the above link so we can personally send you the venue information and yes it will also be posted on the blog.

So here’s a event to meet web analysts around Bangalore, and have great conversations. Stay tuned for the Venue details!

As always suggestions are welcome! Click here voice your opinion

Feel free to reach out via comments or mail in case you are unsure of the location or have doubts/clarifications.

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WA and India Internet Posts and articles

Anil — Sun, 15 Jun 2008 18:01:59 +0000

Ok here goes some interesting posts about Web Analytics Industry and of course Internet in India.

Feel free to add on if i missed via comments. Every week we’ll try to bring the best of post/artices from Web Analytics Industry, Web Analytics Bloggers and also latest happenings in Interenet in India.

Web Analytics posts/Articles:

Vijayweb:

Here’s another Web Analytics blogger from India, Vijay Bathula writes about Web 2.0, Web Analytics, Multivariate Testing. A must read and subscribe blog. Here are two wonderful posts

Omniture Blogs:

Judah @ Webanalyticsdemystyfied

Why dont Numbers match? – Here’s a post which helps you understand why you see the numbers not matching from your adwords account and your web analytics tool.
PPC Question: You should also take a look at this discussion on Web Analytics yahoo forum.

Internet in India Posts/Articles:

1.) Buzaar.tv

With traditional television or print media, the communication is very much unidirectional. Print media, to some extent is better, but while driving past a hoarding, how many people will immediately commit a website address to mind? Hardly anyone

Enter Buzzar.tv; and online exhibition space for brands. In a freewheeling chat with Thinking Aloud, Siddharth Kumar, Buzzar.tv, explains all.

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Web Analytics Weekend, meet up or WAW Bangalore?

Anil — Sun, 15 Jun 2008 13:13:18 +0000

It’s been a while the last event was held in Bangalore, The last Web Analytics Wednesday was a great event. With help of few folks Ravi, Naveen and Girish, we thought we’ll kick off this again and may be this time keep the momentum going.

Although this one is for Bangalore, If you do think that it should be held in your city, Here’s an oppurtunity to do so and WE will be glad to help.

I am sure, last event was great startup and place to network

Why should you attend Web Analytics Meet/WAW/Event ?

A great event to attend for people with any level of expertise, you will get some great tip whether you belong to IT ( technical) or Business side

A Good place to catch up with other practitioners

For Beginners it’s a place to meet experienced and not so experienced folks and talk how one can benefit/help each other

Meet people with different experience ideas and views

May be bump in to your next employer

This event/meet up however is not yet sponsored but that does not stop this to happen! So here are the options.

If we get a sponsor! Hurray this will be even a great event! and some beer (err coffee whatever)
Or without sponsor, Interested folks can meet up at a coffee shop with their laptops (if needed) and your visiting cards of course! Sip some coffee and get started from there Or probably a pub/lounge in the city (we can vote for the place if we go without sponsor)

Tentative Event/Meet Up Date: July 2nd (Wednesday)

Agenda:

There’s no formal agenda!, it’s our firm belief that we want to stay away from presentations and rather have free speech on various aspect of Web Analytics in general and in respect to India. To Keep the momentum going we are trying to focus these foundation.

Web Analytics Knowledge Sharing
Web Analytics group/forum formation: (Connecting Local Web Analyst)
Volunteers for future Events/meet up

Please add on via comments or feedback via mail so we can update the post.
Look out for the event details

P.S: To Help us organize the event better, please answer the poll in the sidebar telling us your preference of event to be held on weekdays or weekends.

If you have queries, want to volunteer or interested in sponsoring the event, please feel free to reach out to Ravi Pathak (ravi at webanalyticsindia. Net) or Contact me form more information.

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Marketing Trends in India Online Travel Industry

Anil — Sun, 15 Jun 2008 11:48:00 +0000

Okay! So continuing from where I left and keeping the series of internet and Web Analytics going.

Here are the two posts
Current Internet and web analytics status in India
Online Travel Industry and web analytics status in India
This post tries to cover

The latest marketing trends seen in India Online Travel Industry.

Internet Marketing Vehicles:

Search Engines (SEM):
Affiliates/Partner
Banners
Email
Offline Marketing: Print/Radio/TV

Search Engine Marketing.
SEM has been one of the most used marketing channels in Online Travel Agency in India.

Search Marketing India Overview:

Top Online Travel Industry using Search Engine Marketing and their annual spend in Rupees.

Keywords Portfolio: Online Travel India Firms

Source: IMNAI & Pinstrom

Note: This is not the latest report but gives a fair idea, the report was released in sep 2006 and may not include some leading travel firms

Affiliates/Partners:

Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. Affilates network help travel firms increase

Brand Reach
Drive Revenue
Latest Marketing information reach
Targeted Ad approach

With increasing affiliate networks in India (Examples: Rediff Product Search, CompareIndia, Singdeals,Bechna & Tolmol), Travel firms are increasingly investing huge sum in this marketing channel.

Email Marketing: If you are registered with any of the travel sites (or sometimes their affiliates), you sure do get latest offers and deals in your mailbox!, Email marketing has been picking up and probably the next most spent after SEM and affiliates.

Travel Industry do use the big list of registered users, but personalization and segmentation of prospects is something which is yet to be seen. Target E-mail Campaigns is something which is yet to start.

Relevant E-mail Marketing to drive purchase and booking is certainly the next big step.

Offline Marketing: Print/Radio/TV:

There’s been huge increase in offline marketing be it Television, Print or Radio ads, With lot of competition and so many players in the picture. TV ads undoubtedly is the number one platform where “maximum” marketing is done. Probably there’s not been a day when we dont see a ad on Print, TV which is related to Travel ( Flights, Train, Bus, hotels and holiday packages).

My next post will focus on how to measure and track the ROI of all these Travel marketing channels. Stay Tuned. Wish to Contribute? Reach out to here

Did i miss any?, feel free to comment and express your views

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Online Travel Industry in India and web analytics status

Anil — Thu, 05 Jun 2008 08:44:23 +0000

Continuing from recent post on Current Internet status and web analytics opportunities in India, this post focuses on Online travel industry in India

Before you proceed! here’s what the post is all about

Current Online Travel status and emerging trends
Top Travel sites in India and Web Analytics Tool Used
Summary of opportunities

India is clearly an emerging leisure online travel market, attracting millions in start-up funding,the Indian online travel industry is in full form.Online travel is expected to be a $2-billion industry. Interestingly, more than 17 per cent of all the flight tickets booked in India are done via Internet websites.

Online travel company MakeMyTrip (MMT) has recorded sales of Rs. 1000 crore for the financial year ending March 2008, as per a release. However the air ticketing space has seen margins erode and with competition coming not only from other travel sites but also the airlines themselves, MMT has started looking at other avenues like railway ticketing, tour packages and even bus tickets.

Yatra Online is another well funded travel portal that is looking at raising more capital. The company is looking at offline retail outlets for selling its travel services to grow revenues. They have a planned outlay of Rs. 20 million over the next 12 months for the offline retail initiative. They have also roped in SIFY as a partner and Yatra services can be availed of from over 7000 SIFY cyber cafes across the country.

ClearTrip is looking at adding international ticketing to its service offering. The company has raised $12 million so far and is also yet to break even.

A new trend in this space is that of meta search engines. Ixigo and Ezeego are two players in this space. A meta search engine searches all the online travel sites (including the airlines sites as well) and displays the best deals for the user. Meta search engines can aggregate special deals from airline websites that aren’t offered to OTAs. They can also aggregate special deals from OTAs themselves (some of which the OTAs pay for out of their own pockets), thus giving consumers a wider choice, and often better rates.

International players like Expedia and Travelocity have already set up shop in India. Both of them are focused on hotels and bring to the table a strong technology back end and ready access to a huge inventory of international hotels. Travelocity has added air tickets to its set of services

What’s Latest?

Travel websites, such as Make My Trip India Pvt. Ltd and Yatra Online Pvt. Ltd, are battling to win over India’s Rs16,000 crore ($400 million) religious travel market. Both companies control about 90% of the online travel market, according to Phocus Wright, a company that analyses travel market, and both said they are interested in expanding their fast-growing religious travel segments. There will be packages for all: Hindus, Muslims, Christians, Buddhists and Jains.

Oppurtunity in Online Travel Industry: $2billion

Let’s now take a look at Web Analytics Status/Implementation/Tools used for Top 10 Travel Sites in India.

Makemytrip.com

Web Analytics Tool Used: HBX

Overview of WA: Make my trip uses HBX, with HBX now taken over by omniture and if makemytrip decides to go with omniture it certainly would be first few companies to use omniture. Makemytrip using hbx clearly shows that they are keen on web analytics!

Yatra.com

Web Analytics Tool Used: Google Analytics and DGM track (probably)

Overview of WA Tool Used: Nicely implemented site! Going a step ahead than merely implementing the general code. Campaign tracking seen.

Opportunities: Some of Features contain “ajax” and which seems to be not tracked

Cleartrip.com

Web Analytics Tool Used: None

Overview of WA: Cleartrip is a great vertical search sites! gives quick result and a must mention hotel booking which looks great. I followed the process from choosing flights to logging in, but i was surprised not to find “any” web analytics tool installed. “May be” they are just going with log files.

Opportunities: They need one badly! with such a great UI and such good features a firm certainly needs to understand how visitors navigate thru their site.

ezeego1.com

Web Analytics Tool Used: Urchin

Overview of WA: ezeego1 uses urchin, with just basic implementation. It looks like ezeego1 having urchin to understand traffic.

Opportunities: Ezeego1 is a great site! it not only has flight booking feature, but hotels, visa, car cruise, forex! lots of them. To understand which of these products/services work better a good analytics tool is must.

Arzoo.com

Web Analytics Tool Used: Statcounter

Overview of WA: I was surprised by the WA tool used by Arzoo, no GA ?? as the name goes seems they just need the traffic figure

Opportunities: Arzoo certainly needs a WA tool, atleast Google Analytics to start with. I dint go further to explore the options but this site falls in the category which provides more than flights and hotels.

Travelguru.com

Web Analytics Tool Used: Google Analytics, DGM Flight and Hotel Tracking

Overview of WA: So here’s a combination of couple of tools, GA looks to be default, and a tool called DGM Flight and Hotel Tracking code exists. ( which i should admit iam not aware of)

Opportunities: It feels like there’s different tracking of traffic and search done, this certainly does not lead to a successful WA tool implementation. There is a great improvement scope here to try and get “one” dedicated provider to do that.

travel.indiatimes.com

Web Analytics Tool Used: Urchin

Overview of WA: A Fair good implementation of Google Analytics, the search criteria captured in js might be used in conjunction with Google analytics.

Opportunities: Indiatimes is a big name in India internet, they have been around for a while. Indiatimes on a whole is huge network of sites serving various verticals. Indiatimes certainly needs robust tool to help increase user experience and engagement.

ixigo.com

Web Analytics Tool Used: Google Analytics

Overview of WA: Basic Use of Google Analytics, filter and other basic features seen

Opportunities: This is a great site! i love the rich features here. Lot of ajax and easy to use UI is a great USP for this site.

Web Analytics becomes important to understand how these features are being used and this site certainly requires some advanced tool.

travelocity.co.in

Web Analytics Tool Used: Omniture

Overview of WA: I was surprised to see omniture on travelocity, but since this site belongs to same as lastmintue.com, so that made it obvious. Implementation can be improved! lot of unnecessary codes and pagename (foundation of ominture) seems to be not in the order.

desiya.in

Monthly Traffic:

Web Analytics Tool Used: Urchin

Overview of WA: Basic Use of urchin, i bumped into a under construction page and found no analytics code in there.

Opportunities: A Clean Implementation is required! Period

Summary:

To summarize all of above, Travel industry is a vertical which has huge online presence in India and growing. All the firms are now expanding their services apart from just providing air tickets and stay. The competition increases as more service providers join the race and “this is where web analytics plays a key role” for a firm to be step ahead.

So undoubtedly this would help Web Analytics Agencies and also lead to increased Job Openings for web analysts in the Online Travel Industry

In the next post! again related to Travel industry will focus on the latest trends and marketing efforts done in India.

What do you feel about the Travel Market in India!, Pen down your comments/feedback/critics

Disclaimer: This survey of the Web analytics tool used is done just to explore and understand the current status of WA in Online travel Industry India. If you do find any information which is not updated or incorrect. Feel free to reach out via comments or Mail and appropriate changes would be made.

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$2 Bn public-private partnership for rural internet access

Naveen — Tue, 03 Jun 2008 09:21:41 +0000

The government announced a $2-billion public-private partnership to provide broadband and internet connectivity in India’s rural areas.

Union Minister of State for Communications and Information Technology Jyotiraditya Madhavrao Scindia, speaking at Global Telecom Summit here, said that $1.5 billion for the project would be generated from the private sector and the balance would be funded from government sources.

The minister also announced 112,000 broadband centres would be set up in rural areas across the country, within a year.

“We will also have a policy for Wi-Max so that connectivity for broadband, particularly for rural India, becomes easier and convenient. The entire countryside would be provided with this facility, largely under the public-private partnership,” Scindia disclosed.

The ministry of communication & IT is also expected to unfold its third generation of mobile phone standards and technology – 3G service – guidelines by June this year. The 3G services are expected to be rolled out by the end of current year, said the minister.

“The aim of the these policies is to provide wireless telephone and mobile telephone to every household in rural India by 2010,” the minister stated.

Source: siliconindia.com

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