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Google Analytics Conversion University in India

Anil — Fri, 17 Jul 2009 12:15:47 +0000

GOOGLE ANALYTICS CONVERSION UNIVERSITY

After a successful Search masters event early this year, For the first time in India, Google is organizing Google Analytics conversion university event at its office in Gurgaon India.

Why and who should attend

Do you have anything to do with digital media or online marketing? Are you spending online? Are you responsible for Online Marketing ROI. If yes then here’s a great event to understand how Google Analytics can help you with all your digital marketing needs.

The Agenda

The Agenda consists of presentations and insights from Google Analytics in house experts, In addition the first three Google Analytics Authorized Consultants in India would be presenting on various topic.

Jesse Nichols – Google, Mountain View – Guest Speaker
Jesse Nichols works on the AdWords Agency Team and is a “Guru” in both Google Analytics & Google Website Optimizer. He has been involved in various forms of Direct Marketing (online and off) for the past 6 years, and for the past 2 years has been working to increase adoption and an in-depth understanding of Google Analytics among online marketers.
His current role is split between managing relationships with prominent Online Marketing Agencies (Search & Digital) and connecting Agencies and Google Analytics through partner program. Jesse has a degree in Philosophy from the University of Michigan, and dabbles in photography and stand-up comedy.
Here’s an overview of the Sessions Agenda

Introduction to Google Analytics
Introduction to Partner Program and Google Analytics IQ
Guest Speakers
- Vivek Bhargava – Communicate2 - Integrating with Google Analytics
- Carl D’Souza – Interactive Avenues - Google Analytics Enterprise Ready
- Ravi Pathak – Tatvic – Conversion with Google Analytics
Connecting the Dots: How Web Analytics Allows for smarter Business Decision
Google Website Optimizer
Webmaster Tools
Panel Discussion

How to Register:

You can register HERE

Note: The Registration is limited, the registration will be confirmed by Google a week before the event.

Where

Google India Pvt Ltd
8th and 9th Floors
Tower C Building No.8
DLF Cyber City
Gurgaon India
122002

This is indeed a great step for web analytics enthusiast and web analytics in general in India. So will you be there ? Drop in a comment.

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Tatvic now Google Analytics Authorized Consultants

Anil — Sun, 07 Jun 2009 15:01:01 +0000

It’s been a while i have been working with Tatvic, a Web Analytics and Optimization consulting company. Leading the web analytics out there, the biggest achievement apart from all the customer reviews and satisfaction is when we recently became Google Analytics Authorized Consultants, The third in India and very first in South India.

Not all this in a small time frame of just a year after starting up, it’s a great achievement to the team at Tatvic.

You can now reach Tatvic directly for all your Google Analytics queries be it

Google Analytics Features
Google Anlaytics Implementation Audit
Google Analytics Advanced Implementation (Basic and Rich Media Implementation)
Google Analytics Tweaks and Support ( Custom Reporting, Advanced Segment, Profiles and Filters)
Google Analytics Integrations ( AdWords, Website Optimizer, AdSense & Youtube)

Or any other questions/doubts you have in general, and we’ll be glad to answer them for you.

We are also working on some pretty neat tools for auditing your GA data, and some sleek API tools, watch out for it. Meanwhile we are also trying to set up Google Analytics training, look out for information on this blog or follow Tatvic’s blog or follow tatvic on twitter @tatvic

You Can know more about Google Analytics services offered by Tatvic here

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Notes Searchmasters09 Google India Event – Bangalore

Anil — Tue, 17 Mar 2009 06:10:36 +0000

Late to write this, but here it goes

The Searchmasters09 was indeed a great event to attend, one of the first event hosted by Google in India. This event had great sessions to keep one occupied for the entire day. Here’s a brief overview of what’ll happened in the event.

The event started with a talk from Vivaik Bharadwaaj (Manager of the Search Quality Evaluation team) who spoke about why this conference was held, and also an introduction to the “Indian webmaster community” . He also gave a overview of Google’s initiatives in India and future plans.

He then shared some findings by Google about “India’s internet” status. Here are few important things i could make a note of

Internet users – 81 million
Internet subscribers 11.7 million (BB)
Mobile users – 287 million
Mobile internet capable 75.6 million
Mobile is the next big thing!

What works in Internet market in India, or rather what’s popular right now?

Entertainment
Education/job
Banking/finance
News/
Travel
Directory
Others

On the terms of how sites in India are doing, here’s what Google Observed

Most site does not have robot.tx
No xml sitemaps ( majority of site dint have it )
Half of the sites analyzed dint have html sitemaps
Most of the site missing metatags.

India specific initiatives by Google

Orkut communities, India corporate blog, mobile search, transliteration tool, webmaster help forum, Google bus (a bus which is internet enabled, spreading knowledge of internet – started of in Chennai)

Webmaster Central and Beyond – Adam Lasnik – Mountain View

A sampling of best practices

Discovery (getting great pages discovered)
Accessibility (for googlebot and users)
Promotion (having your pages stand out)

What you can do with webmaster tools?

Diagnose issues: crawl errors, robot.txt concerns
Change settings: canonical domain, crawl speed
Get insights: Back links, referring keywords
Make improvements: enhanced 404 pages, sitemaps

Webmaster Best practices details

Discovery: Helping Google find our page

Sitemaps: A must have preferably in two formats

HTML: have this in your site
XML: this is great to have!

How do these help?

It tell the search engine, these are the pages I want you to look, these are the priority of the pages

Links: A bit more about links

Properties of good links

Just like good friends – attracted naturally
From trustworthy, relevant, choosy sources
Similar to votes: they’re given consciously

How can you get good links?

Create a notable site with original and compelling content
Participate thoughtfully in communities
Make pages easy to share and link to

Remember! Links that aren’t worth it

Those you beg, trade, bargain or pay for
Links from sources that aren’t respectable or selective

** don’t focus on beauty focus on function!

Content is really the foundation

Great Content is

Original: your own information or commentary
Compelling: People are likely to note and share it
Accessible: Users and Google bot can find and understand it

2.) Accessibility: Make your site accessible:

You site is accessible when users and googlebot can

load all the pages
Navigate successfully from page to page
See what’s on each page
Understand the content

Other points to ponder

And when users can bookmark their favorite pages, Homepage or even just “[company name]” is useless when reviewing history/bookmarks! Make sure page title is included as a best practices
Share pages with others Via social networks like orkut & facebook) business networks, email,im
Transact appropriately on your site ( submit forms, order materials, etc)
** javascript are missing on many users, Ensure you have your site enabled for them
The most important word to remember is*****TEXT******, Even if it’s video, talk about it in text. Your core content and navigation should be in plain text

Testing Accessibility

Access your site with different browsers
This includes mobile browsers and screen readers
Also a text only browser, such as lynx
Or at minimum, a regular browser with JavaScript turned off
Make sure you not only browse but transact
Try submitting a form conducting a search etc
Have colleagues test it out

From accessibility to understanding

Ensure people and search engine understand what your pages are about
Create title tags, that are brief, descriptive, and compelling
Annotate photos with alt tags and user descriptive filenames
Add thoughtful text to give context
Effective use of Page titles

Good titles are

Specific to the page
Mention the company or organization
Are phrase based not a sentence
Making most of your images
Use alt text
Good Example: src=googlebot.jpg” alt =” googlebot with flowers”
Bad Example: googlebot photos with flowrers
Use descriptive filenames
Describe appropriately in plain text
Be Kind: Optimize your images for users.

Suggestions for Images, videos and more non text!

Use Points to check for / questions asked
*video xml
*transcript of the videos will help!
Keyword density does not have huge importance
Business name:city:what the page is about ( do not repeat it many times)

Google Custom Search! Rajat Mukherjee (Product Manager – Google Custom Search platform)

One of the most widely used internal search tools, It helps customize the Index, Ranking and Presentation

Why CSE

Users today use search to navigate sites and find information
Search integrated in minutes using look and feel of your own site
Better user retention via target search instant high relevance
Better clickthru rates and conversion on your site
Enhanced indexing via cse index and on demand index
1. On demand indexing: give a portion of your site all content will be indexed within 24 hours
Features such as labels, synonyms, date biasing, promotions
1. Synonyms/acronyms – you can now promote certain things for select queries (can be urls or information)
Monetize with relevant ads via custom search keywords
1. Features like, add keywords for relevant ads
Advanced api’s customization, branding and support options
1. Branding options available
Integrated with Google platform, webmasters tools, sitemaps

Google Analytics and Google Web Optimizer:

This session was an Introduction to Google anlaytics and Google Web Optimizer tool. The following was covered in this session.

Introduction and capabilites of Google Anlaytics
Implementation and new features
Google Analytics Custom Segmentation
Tracking Campaigns and rich media
Google Analytics reports explanation
Google weboptimizer introduction
Using A/B Test and Multivariate tests
Advantages of Testing
Resources and Help

Next Steps by Google as some suggested is

Hold more events in India
Dedicated events to other Google products used by web masters

P.S: these were the random notes i took. There are few more folks who wrote about the event, find the links below.

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Searchmasters09 event open invitation

Anil — Fri, 20 Feb 2009 15:03:44 +0000

After i wrote about the Searchmasters event in bangalore this month end, many readers reached out to me for the invites and passes. I reached out to Google to see if i could get more passes and i was pleased to see a mail from google announcing “Open invitation for searchmasters event”.

Here’s the excerpt so go ahead and register now and hopefully you should get an invite soon!

As you know, the event has limited seats and we have almost reached full capacity.
You can register through, or point your referrals to, the registration link mentioned in our latest blogpost: Opening invitations for Search Masters 09
We cannot guarantee a slot, but will send a registration confirmation mail only if you are slotted for the event.

Do drop me a note in case you get a invite so we could catchup and for those who cant make it. I’ll make sure i cover all the sessions via this blog.

Searchmasters09 -Bangalore Registration Link

P.S: In case you have any specific question you would like to ask on the sessions covered. Please mail me or leave a comment here. I’ll be glad to get that answered for you

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Searchmasters Google India Event – Bangalore

Anil — Wed, 18 Feb 2009 07:22:06 +0000

I stumbled upon this great event which is a must attend if your part of the internet industry. Now everybody knows how google dominates the search market and also it’s extensive tool list to enhance your website from setting it up to reaching millions of people online.

This event is one of it’s kind with some valuable sessions, The event named as “Searchmasters 09” is a must attend. Here’s what it’s all about.The session 3 (Google Custom Search Engine) and (Google Analytics and Website Optimizer) are of great importance if your a web analyst.

1.) Webmasters Central and Best Practices

Understand why accessibility is important, how it improves the presence of your site in Google.
Discover the webmaster resources that Google offers and how it can help you.
Learn about webmaster guidelines and best practices to build websites.

2.) Webmaster Help forum

Learn about the thriving webmaster community and how it will help you find answers to search related questions.
Get to know more about the new platform we’ve recently launched for the help forum and its new features.
Get introduced to our community builders or ‘Bionic Posters’ as we call them.

3.) Google Custom Search Engine

Provide a better user retention via targeted search.
Achieve better click-through rates and conversions on your site
Monetize with relevant ads via Custom Search keywords.
Use Advanced APIs, customization, branding and support options.

4.) Building Mobile Friendly Websites

Find out why there is a need for mobile friendly websites.
What to consider while designing mobile websites.
Tools that will help in designing such websites.
Learn a few design tips and tricks.

5.) Google Analytics and Website Optimizer

Google Analytics is the next generation Web Analytics tool from Google that shows you how people find your site and how they navigate through it. It brings new accessibility to enterprise class web analytics, making it possible for all advertisers, publishers and web site owners to improve their online results. Learn the best way to make use of the product.

The Google Website Optimizer helps in improving the effectiveness of your website in getting a return on your investment. Determine how you can best attract users and lead them to your site.

Registration: It’s by invite only and limited seats, so hurry up to ensure you get in touch with someone who can get you invite to this great event.

Look out for the coverage of the event and if you are attending the event, reach out to me or leave a comment below so we can catch up .

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Web Analytics India Future Posts

Anil — Sun, 01 Feb 2009 06:14:45 +0000

I should humbly accept month of December and January has been slow on web analytics India. But here’s what’s coming up in the month of February/March. Thanks to all the feedback and inputs by readers here are the Category & posts you will see in the coming months. Again this is a draft and feedback are welcome

Web Analytics Career in India

Web analytics-good with numbers and good with people
Web analytics as career in india
- Tool implementation/QA
-Reporting analytics
-optimization Expert

Web Analytics Tool Tips, Tricks and Best Practices

Google analytics: 7 habits of effective GA user
Integration with Google Adwords
Integration with Google Web Optimizer

Web Optimization (A/B Testing & Multivariate Tests)

Getting started with google Web optimizer

Internet and Web Analytics Status in India

E-commerce status in India and web analytics overview
Mobile Internet and Advertising status

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Web Analytics India 2009

Anil — Tue, 13 Jan 2009 13:51:23 +0000

To Start with here’s wishing the readers of the blog an excellent New year ahead ( although iam late) and of course an exciting and challenge web analytics 2009 in India. I have no doubt in my mind that 2009 is going to be a great year for internet marketing and web analytics in India.

Apologies to all our readers for not posting much in last 30 days, but Web analytics india team will be back with more information/articles and resources of course. As always we look for your feedback and inputs. You can leave them via comment or reach out using this form

As we look forward for a great year ahead here’s few things we plan to do in year 2009.

More resources and help section: We’ve got loads of feedback and many asking for resources and help with web analytics and that’s exactly what we’ll try to achieve going forward
More Events: WAW is well known event in web analytics industry, Web analytics India team will look forward to host and help host these WAW in a city near you. If you think you can help us host or want our help to host a event reach out to us to it forward
Internet Industry Status: We look forward to bring various internet industry vertical status (how are they doing and what’s their current status) to all our readers, so look forward as we cover ecommerce, lead generation and media verticals in our future posts.
Web Analytics as career option in India: We’ve been asked this question quite often, the how, the scope and the future and we’ll cover that for our readers for sure so stay tuned.

Ok that’s on our plate, but your welcome to add on to our to do list.

I also want to take this oppurtunity to thank folks who have reached out to offer help and contribute. Here’s wishing everybody a great year ahead! and indeed a eventful web analytics year ahead.

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7 must use firefox addons for web analyst

Anil — Sat, 29 Nov 2008 17:22:19 +0000

It’s been a while since last post, but back with some useful tips

Ok alright not “must use” but definitely the best of firefox addons if your a web analyst and using Firefox. Now indeed Firefox is one most user friendly browser because of all the customization it allows.

As a web analyst one has to juggle from one screen to other, pre implementation testing, QA, reporting, competitive analysis and endless combination ain’t it ?

Ok here’s a list of 7 firefox addons

1.) WASP

WASP needs no special mention, iam sure it’s used by most of web analyst. It’s a great QA tool mind you not just for single analytical tool but most of them. If your not using you should, read more about it at Stéphane Hamel, site HERE and download the latest version right away.

2.) Grease monkey

Grease monkey allows you to customize the way a webpage displays using small bits of JavaScript. Here’s a list of scripts which’ll help web analysts, before that make sure u have latest version of grease monkey addons.

Get greasemonkey addon here

Useful scripts:

MVT Vendor Detector:
Statistics Detector:
Custom Scripts for GA
- Show 100 profiles – Lunametrics

3.) Search Status

Search is a very effective tool bar for Quick SEO Analysis, A robust tool and must have for web analyst.Find more information here

4.) Web Developer Toolbar

One of the most used firefox addons, web developer toolbar is a one stop toolbar for all your semi or complete technical needs. Read more and get hold of it here.

Web Developer Toolbar addon

5.) JS View:

This is a great plugin if you want to have a quick look to view source, or view those web analytics tool JS. You Can get it HERE

6.) Search All: SearchAll is a handy side-by-side search engine comparison tool which allows you to search at most 3 different search engines simultaneously and benchmark their performance in the status bar. This is a great plugin for your Natural Search Engine and Paid Search Analysis and research. Get it HERE

7.) FireShot: FireShot is a Firefox extension that creates screenshots of web pages. Unlike other extensions, this plugin provides a set of editing and annotation tools, which let users quickly modify web captures and insert text annotations and graphical annotations. This plugin is great when your analyzing sites, helps a web analyst take quick screenshot add notes then and there. Get it HERE

What’s your favourite plugin/addon ?, Add in via comments

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Launching Web Analytics Community and Mobile Analytics Blog

Anil — Thu, 11 Sep 2008 10:56:43 +0000

Here’s a quick update to all the readers of this blog. After couple of events held at bangalore there was a strong opinion of having a forum, a platform for the all aspiring web analysts to connect to industry experts(rather experienced folks) and share knowledge. It was also decided after a small poll that a forum ( community) is the best way to do this. Hence Web Analytics Community was born.

Web Analytics Community: A Platform for Web Analysts

India boasts of being the 2nd nation in the world with largest mobile subscribers, and with rising gprs penetration and 3G hitting market soon, internet is just fingertips away. This paved the way for another section totally dedicated to Mobile Analytics. This blog aims at getting latest information from the Indian Mobile market and also throw some light on mobile analytics technologies, players and measurement and analysis strategies. So here’s presenting

Mobile Analytics Blog: Tracking Mobile Market and Mobile Analytics in India

Credit goes to all those who gave feedback during WAW Bangalore and also all those who reached out to me personally.

Ok What’s next ? a Job Board, tutorials ? Videos?, You get to pick

As always your feedback on the new site/content or anything is most welcome!

P.S: Web analytics India is a small team of Passionate folks and we are looking for “volunteers” who would be intersted in helping out the team to write, moderate and take active role in web analytics community. We offer no incentive except for a name in the About Us page , if that excites you Click here

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Online Automobile Industry in India and Web Analytics Status

Anil — Sat, 06 Sep 2008 13:26:30 +0000

Alright! so after really enjoying writing about Online Travel industry in India, it’s time to switch to the Online automobile market in India.

India has been the scene of some of the most frenetic deal-making, big expansion announcements, and new car launches in the global auto industry. Consider that in the last few years alone General Motors (GM), Fiat (FIA), Honda (HMC), Nissan (NSANY), and Hyundai have announced Indian investments valued at roughly $1.5 billion.
And recently TATA , India’s biggest vehicle maker bought British brands Jaguar and Land Rover.

Ask any auto executive, and he or she will tell you that outside of China, India is the most intriguing emerging market opportunity out there. And US-based consultancy Keystone-a subsidiary of LaSalle Consulting Associates-has forecast that India will become the world’s third largest automobile market by 2030, behind just China and the US.

The projected size for China is 62 million and for US 23 million. The size of the Indian vehicle market is forecast to cross 20 million (assuming a consistent GDP growth rate of 6%) from the one million plus vehicles sold in 2004. This amounts to a compounded annual growth rate (CAGR) of over 12%.

So Before we go ahead and review few leading sites in India, here’s a look at how internet and review sites help a customer/prospect take decision

[flash http://static.slideshare.net/swf/ssplayer2.swf?doc=automobileonlinemarketyahooimrbsurvey-1213603003448135-8]

It’s time for us to review the major players in online automobile industry in india and their web analytics status.

Gone are the days of used car lots and car showrooms, depending on whether the purchase is an old or a new car. Now all one needs to sit back sip a cup of coffee and take a look at the brand and the type of car you looking for!

There’s been many sites which have come up in the last couple of years which help you look up for new and old cars and give you a sneak preview of lot of features now mind you this is apart from the “company” brand sites advantage being you get “expert opinion”, customer reviews, ratings and comparison to other models in the same category.

Carewale:

A very “simple” UI as their tagline goes!, i love the way the Carwale team is used the whitespace and good mix of RIA and other great features. Coming to Web Analytics and the tool used, Carwale uses Google analytics and pretty much seems to be the default code from GA. The Tabbed browsing looked but looked into code to see if it’s being tracked it wasn’t!. Hopefully they’ve set some goals and tracking campaigns

So there lies “enormous” oppurtunity for Carwale to be a step (mile) ahead from other competitors and web analytics can help them be there. Hopefully they are listening

Carazoo is a clean and simple site and undoubtedly clear competition to Carwale, It’s got some great features and wonderful search and UI. What attracted my attention was how they offer feeds a way for user to come back, and a blog. You can also register to become a member. Some really neat features

Web Analytics Status: Carzoo uses Google Analytics ( ga.js) and to add to it Quantcast. So which probably helps them understand traffic and demographics. There are lot of Internal Campaigns run to register and download wallpers etc and seems to be tracked via adserver. Oppurtunity exists to track RSS and Blog readers to understand effectiveness of these features.

Gaadi.com has an amazing interface!, nice graphics with some wonderfull features. Now there are some great features couple of them include the recommendations and also valuations. This coupled with other great features make Gaadi.com leading site

Web Analytics Status: Gaadi.com uses Google Analytics for their site, It’s intresting that gaadi and other sites have different engagement section (forums, pictures, news, blog) and also finance, insurance and my gaadi. There’s huge oppurtunity to track how these section help in site goals by effectively using Google Analytics.

Indiadrive is one of the sites which comes up in most “natural” search resluts, certainly very seo freindly. Apart from four wheelers it does offer more information and reviews on latest two wheelers. Indiadrive caters to two different segments and indeed a simple and effective site.

One intresting thing which i probably must say is different is it’s Car Pool efforts for different cities ( how often would you see that on a car review site?)

Web Analytics Status: Suprisingly none exists, even google analytics (atleast for the pages i viewed). This leads to a fair assumption that they depend on logfiles. However a combination of both does no harm. Hopefully they are listening and set up Google analytics

CarDekho is another site which has some neat features, apart from normal things you would expect at a car review site. CarDekho drives community and also has good comparison features.

Web Analytics Status: CarDekho uses Google Analytics (old), and seems like just to measure and collect traffic information. They can move a step ahead in analytics by using other rich features in google analytics.

In the next post! again related to online automobile industry in India will focus on the latest trends and marketing efforts done in India. This will then be followed by KPI and best practices in web analytics! Stay Tuned.

What do you feel about the automobile Market in India?, will it grow or it’s just the hype ? Pen down your comments/feedback/critics

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