Web Analytics India Future Posts
I should humbly accept month of December and January has been slow on web analytics India. But here’s what’s coming up in the month of February/March. Thanks to all the feedback and inputs by readers here are the Category & posts you will see in the coming months. Again this is a draft and feedback are welcome
Web Analytics Career in India
- Web analytics-good with numbers and good with people
- Web analytics as career in india
- Tool implementation/QA
-Reporting analytics
-optimization Expert
Web Analytics Tool Tips, Tricks and Best Practices
- Google analytics: 7 habits of effective GA user
- Integration with Google Adwords
- Integration with Google Web Optimizer
Web Optimization (A/B Testing & Multivariate Tests)
- Getting started with google Web optimizer
Internet and Web Analytics Status in India
- E-commerce status in India and web analytics overview
- Mobile Internet and Advertising status
Web Analytics India 2009
To Start with here’s wishing the readers of the blog an excellent New year ahead ( although iam late) and of course an exciting and challenge web analytics 2009 in India. I have no doubt in my mind that 2009 is going to be a great year for internet marketing and web analytics in India.
Apologies to all our readers for not posting much in last 30 days, but Web analytics india team will be back with more information/articles and resources of course. As always we look for your feedback and inputs. You can leave them via comment or reach out using this form
As we look forward for a great year ahead here’s few things we plan to do in year 2009.
- More resources and help section: We’ve got loads of feedback and many asking for resources and help with web analytics and that’s exactly what we’ll try to achieve going forward
- More Events: WAW is well known event in web analytics industry, Web analytics India team will look forward to host and help host these WAW in a city near you. If you think you can help us host or want our help to host a event reach out to us to it forward
- Internet Industry Status: We look forward to bring various internet industry vertical status (how are they doing and what’s their current status) to all our readers, so look forward as we cover ecommerce, lead generation and media verticals in our future posts.
- Web Analytics as career option in India: We’ve been asked this question quite often, the how, the scope and the future and we’ll cover that for our readers for sure so stay tuned.
Ok that’s on our plate, but your welcome to add on to our to do list.
I also want to take this oppurtunity to thank folks who have reached out to offer help and contribute. Here’s wishing everybody a great year ahead! and indeed a eventful web analytics year ahead.
7 must use firefox addons for web analyst
It’s been a while since last post, but back with some useful tips
Ok alright not “must use” but definitely the best of firefox addons if your a web analyst and using Firefox. Now indeed Firefox is one most user friendly browser because of all the customization it allows.
As a web analyst one has to juggle from one screen to other, pre implementation testing, QA, reporting, competitive analysis and endless combination ain’t it ?
Ok here’s a list of 7 firefox addons
1.) WASP
WASP needs no special mention, iam sure it’s used by most of web analyst. It’s a great QA tool mind you not just for single analytical tool but most of them. If your not using you should, read more about it at Stéphane Hamel, site HERE and download the latest version right away.
2.) Grease monkey
Grease monkey allows you to customize the way a webpage displays using small bits of JavaScript. Here’s a list of scripts which’ll help web analysts, before that make sure u have latest version of grease monkey addons.
Get greasemonkey addon here
Useful scripts:
- MVT Vendor Detector:
- Statistics Detector:
- Custom Scripts for GA
- Show 100 profiles – Lunametrics
3.) Search Status
Search is a very effective tool bar for Quick SEO Analysis, A robust tool and must have for web analyst.Find more information here
4.) Web Developer Toolbar
One of the most used firefox addons, web developer toolbar is a one stop toolbar for all your semi or complete technical needs. Read more and get hold of it here.
5.) JS View:
This is a great plugin if you want to have a quick look to view source, or view those web analytics tool JS. You Can get it HERE
6.) Search All: SearchAll is a handy side-by-side search engine comparison tool which allows you to search at most 3 different search engines simultaneously and benchmark their performance in the status bar. This is a great plugin for your Natural Search Engine and Paid Search Analysis and research. Get it HERE
7.) FireShot: FireShot is a Firefox extension that creates screenshots of web pages. Unlike other extensions, this plugin provides a set of editing and annotation tools, which let users quickly modify web captures and insert text annotations and graphical annotations. This plugin is great when your analyzing sites, helps a web analyst take quick screenshot add notes then and there. Get it HERE
What’s your favourite plugin/addon ?, Add in via comments
Launching Web Analytics Community and Mobile Analytics Blog
Here’s a quick update to all the readers of this blog. After couple of events held at bangalore there was a strong opinion of having a forum, a platform for the all aspiring web analysts to connect to industry experts(rather experienced folks) and share knowledge. It was also decided after a small poll that a forum ( community) is the best way to do this. Hence Web Analytics Community was born.
Web Analytics Community: A Platform for Web Analysts
India boasts of being the 2nd nation in the world with largest mobile subscribers, and with rising gprs penetration and 3G hitting market soon, internet is just fingertips away. This paved the way for another section totally dedicated to Mobile Analytics. This blog aims at getting latest information from the Indian Mobile market and also throw some light on mobile analytics technologies, players and measurement and analysis strategies. So here’s presenting
Mobile Analytics Blog: Tracking Mobile Market and Mobile Analytics in India
Credit goes to all those who gave feedback during WAW Bangalore and also all those who reached out to me personally.
Ok What’s next ? a Job Board, tutorials ? Videos?, You get to pick 
As always your feedback on the new site/content or anything is most welcome!
P.S: Web analytics India is a small team of Passionate folks and we are looking for “volunteers” who would be intersted in helping out the team to write, moderate and take active role in web analytics community. We offer no incentive except for a name in the About Us page , if that excites you Click here
Online Automobile Industry in India and Web Analytics Status
Alright! so after really enjoying writing about Online Travel industry in India, it’s time to switch to the Online automobile market in India.
India has been the scene of some of the most frenetic deal-making, big expansion announcements, and new car launches in the global auto industry. Consider that in the last few years alone General Motors (GM), Fiat (FIA), Honda (HMC), Nissan (NSANY), and Hyundai have announced Indian investments valued at roughly $1.5 billion.
And recently TATA , India’s biggest vehicle maker bought British brands Jaguar and Land Rover.
Ask any auto executive, and he or she will tell you that outside of China, India is the most intriguing emerging market opportunity out there. And US-based consultancy Keystone-a subsidiary of LaSalle Consulting Associates-has forecast that India will become the world’s third largest automobile market by 2030, behind just China and the US.
The projected size for China is 62 million and for US 23 million. The size of the Indian vehicle market is forecast to cross 20 million (assuming a consistent GDP growth rate of 6%) from the one million plus vehicles sold in 2004. This amounts to a compounded annual growth rate (CAGR) of over 12%.
So Before we go ahead and review few leading sites in India, here’s a look at how internet and review sites help a customer/prospect take decision
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It’s time for us to review the major players in online automobile industry in india and their web analytics status.
Gone are the days of used car lots and car showrooms, depending on whether the purchase is an old or a new car. Now all one needs to sit back sip a cup of coffee and take a look at the brand and the type of car you looking for!
There’s been many sites which have come up in the last couple of years which help you look up for new and old cars and give you a sneak preview of lot of features now mind you this is apart from the “company” brand sites advantage being you get “expert opinion”, customer reviews, ratings and comparison to other models in the same category.
Carewale:
A very “simple” UI as their tagline goes!, i love the way the Carwale team is used the whitespace and good mix of RIA and other great features. Coming to Web Analytics and the tool used, Carwale uses Google analytics and pretty much seems to be the default code from GA. The Tabbed browsing looked but looked into code to see if it’s being tracked it wasn’t!. Hopefully they’ve set some goals and tracking campaigns
So there lies “enormous” oppurtunity for Carwale to be a step (mile) ahead from other competitors and web analytics can help them be there. Hopefully they are listening
Carazoo is a clean and simple site and undoubtedly clear competition to Carwale, It’s got some great features and wonderful search and UI. What attracted my attention was how they offer feeds a way for user to come back, and a blog. You can also register to become a member. Some really neat features
Web Analytics Status: Carzoo uses Google Analytics ( ga.js) and to add to it Quantcast. So which probably helps them understand traffic and demographics. There are lot of Internal Campaigns run to register and download wallpers etc and seems to be tracked via adserver. Oppurtunity exists to track RSS and Blog readers to understand effectiveness of these features.
Gaadi.com has an amazing interface!, nice graphics with some wonderfull features. Now there are some great features couple of them include the recommendations and also valuations. This coupled with other great features make Gaadi.com leading site
Web Analytics Status: Gaadi.com uses Google Analytics for their site, It’s intresting that gaadi and other sites have different engagement section (forums, pictures, news, blog) and also finance, insurance and my gaadi. There’s huge oppurtunity to track how these section help in site goals by effectively using Google Analytics.
Indiadrive is one of the sites which comes up in most “natural” search resluts, certainly very seo freindly. Apart from four wheelers it does offer more information and reviews on latest two wheelers. Indiadrive caters to two different segments and indeed a simple and effective site.
One intresting thing which i probably must say is different is it’s Car Pool efforts for different cities ( how often would you see that on a car review site?)
Web Analytics Status: Suprisingly none exists, even google analytics (atleast for the pages i viewed). This leads to a fair assumption that they depend on logfiles. However a combination of both does no harm. Hopefully they are listening and set up Google analytics
CarDekho is another site which has some neat features, apart from normal things you would expect at a car review site. CarDekho drives community and also has good comparison features.
Web Analytics Status: CarDekho uses Google Analytics (old), and seems like just to measure and collect traffic information. They can move a step ahead in analytics by using other rich features in google analytics.
In the next post! again related to online automobile industry in India will focus on the latest trends and marketing efforts done in India. This will then be followed by KPI and best practices in web analytics! Stay Tuned.
What do you feel about the automobile Market in India?, will it grow or it’s just the hype ? Pen down your comments/feedback/critics
