Conversion tracking with Google Analytics
There had been lot of requests from the people who attended the seminar of Google Analytics Conversion University to share the presentation. The presentation was done by Ravi from Tatvic and we are truly indebted to Neha Jain and Dinesh Jain for making this conference possible. There was a great learning for everyone who attended there.
The presentation here is available for your review and you are welcome to share your questions, comments, thoughts on it.You can also click thru to slideshare and download a copy of the presentation.
Google Analytics Conversion University in India
GOOGLE ANALYTICS CONVERSION UNIVERSITY 
After a successful Search masters event early this year, For the first time in India, Google is organizing Google Analytics conversion university event at its office in Gurgaon India.
Why and who should attend
Do you have anything to do with digital media or online marketing? Are you spending online? Are you responsible for Online Marketing ROI. If yes then here’s a great event to understand how Google Analytics can help you with all your digital marketing needs.
The Agenda
The Agenda consists of presentations and insights from Google Analytics in house experts, In addition the first three Google Analytics Authorized Consultants in India would be presenting on various topic.
Jesse Nichols – Google, Mountain View – Guest Speaker
Jesse Nichols works on the AdWords Agency Team and is a “Guru” in both Google Analytics & Google Website Optimizer. He has been involved in various forms of Direct Marketing (online and off) for the past 6 years, and for the past 2 years has been working to increase adoption and an in-depth understanding of Google Analytics among online marketers.
His current role is split between managing relationships with prominent Online Marketing Agencies (Search & Digital) and connecting Agencies and Google Analytics through partner program. Jesse has a degree in Philosophy from the University of Michigan, and dabbles in photography and stand-up comedy.
Here’s an overview of the Sessions Agenda
- Introduction to Google Analytics
- Introduction to Partner Program and Google Analytics IQ
- Guest Speakers
- Vivek Bhargava – Communicate2 - Integrating with Google Analytics
- Carl D’Souza – Interactive Avenues - Google Analytics Enterprise Ready
- Ravi Pathak – Tatvic – Conversion with Google Analytics
- Connecting the Dots: How Web Analytics Allows for smarter Business Decision
- Google Website Optimizer
- Webmaster Tools
- Panel Discussion
How to Register:
You can register HERE
Note: The Registration is limited, the registration will be confirmed by Google a week before the event.
Where
Google India Pvt Ltd
8th and 9th Floors
Tower C Building No.8
DLF Cyber City
Gurgaon India
122002
This is indeed a great step for web analytics enthusiast and web analytics in general in India. So will you be there ? Drop in a comment.
Tatvic now Google Analytics Authorized Consultants
It’s been a while i have been working with Tatvic, a Web Analytics and Optimization consulting company. Leading the web analytics out there, the biggest achievement apart from all the customer reviews and satisfaction is when we recently became Google Analytics Authorized Consultants, The third in India and very first in South India.
Not all this in a small time frame of just a year after starting up, it’s a great achievement to the team at Tatvic.
You can now reach Tatvic directly for all your Google Analytics queries be it
- Google Analytics Features
- Google Anlaytics Implementation Audit
- Google Analytics Advanced Implementation (Basic and Rich Media Implementation)
- Google Analytics Tweaks and Support ( Custom Reporting, Advanced Segment, Profiles and Filters)
- Google Analytics Integrations ( AdWords, Website Optimizer, AdSense & Youtube)
Or any other questions/doubts you have in general, and we’ll be glad to answer them for you.
We are also working on some pretty neat tools for auditing your GA data, and some sleek API tools, watch out for it. Meanwhile we are also trying to set up Google Analytics training, look out for information on this blog or follow Tatvic’s blog or follow tatvic on twitter @tatvic
You Can know more about Google Analytics services offered by Tatvic here
Web Analytics Posts Round up May 30
Filed under: Google Analytics, Omniture, Omniture, Web Analytics
Ok here’s more reading for all you web analyst out there. Some great articles worth spending some time on.
Web Analytics Industry:
- Web Analytics in Awkward Phase; Forrester Asks Humiliating Questions About Its
Changing Body - Web Analytics – Who is Omniture’s Biggest Competitor (Phil Kimelor)
Omniture
- Tracking Organic keyword by ranking
- Engineering Services Omniture: An article which’ll help you understand when you need to reach out for custom tracking or tweaks
- Video Reporting in Omniture
- Event Pathing – Omniture SiteCatalyst
Google Analytics
- Using Google Search suggest to monitor your brand and keywords
- Understanding Correlation in Google Anlayics
- Top Ten Myths About Google Analytics
- Youtube Brand Channel Tracking via Google Anlaytics
- Tracking Social Networks in Google Anlaytics
- How to Create Twitter Profile in Google Analytics
Landing Page Optimization
Optimizing Website and Landing Page Copy
Adwords:
- Improve ROI with New Adwords interface
- 6 Tactics to Maximize your Adwords Investment
- Managing Keywords and Search Query Report
Usability
Other Prominent Blog posts/Article
- Verified by Visa: A conversion rate killer
- Social Networking: A different kind of friendship
- KPI for small business
- 300+ Tips for Ecommerce Professionals
Here’s some video worth watching!
Useful Key Performance Indicators (KPIs) for Small Businesses – Avinash Kaushik
Google Analytics Strategy:
Google Analytics features: Pivoting & Secondary Dimensions
Happy Reading!
Web Analytics Weekend reads may23
It’s been really sometime you saw some posts, i was away on a long vacation and had lot of catching up to do. Here’s some posts worth reading in the weekend. Some great posts and updates.
1.) Stephane Hamel Immeria.net: Stephane covers his Web Analytics Maturity model in this presentation. A great way to measure where your firm stands in terms of Web Analytics Maturity.
2.) ROI Revolution Blog: A must read article to understand the optimal usage of Google Analytics advanced segmentation for ecommerce sites
5 Advanced Segments for Ecommerce Analysis
Tracking Transactions back to initial referrer with Google Anlaytics
3.) Enhanced Search Query Reports: Adwords reporting update
The Search Query Performance report will show all queries that resulted in a click, where the user has not specifically blocked their referrer URL. In other words, this includes all queries that you would see in your server logs or if you use a tool like Google Analytics. So you can now actually see the search term (clicked) report in your adwords.
Read more here
4.) Dennis Mortensen’s Visual Revenue Blog: One Blog i dont miss reading, check out the latest presentation worth every minute.
5.) Measuring Social Media Ads: Wondered where to start and what to measure for all your social media campaigns, here’s a great set of best practices and guide released by IAB.
IAB Article
Found any intresting read/article or blog post? let us know via comments.
