Xchange Web Analytics Conference 2009
In the past five years there has been enourmous growth in web analytics related events, starting with web anlaytics wednesdays, Vendor events like Omniture summit, WebTrends Engage, Emetrics and few more.
I have been fortunate enough to attend few of these event travlleing all the way from India, However here’s a conference which is dedicated to Web Anlaytics Industry, and if you are a part of web analytics industry and want to a peak on what’s coming next, this event is certainly a must attend!
Here’s the icing on the cake, for all our readers here’s a discount coupon “XCTATVIC” which gives you 20% off on your registration, Get Started here
The X Change conference is the web analytics industry’s premier gathering, specifically targeting experts and those practitioners who are serious about digital measurement. Past participants include Best Buy, Schwab, AOL, PayPal, Turner, Intuit, Yahoo!, Avaya, The Gap, and many more.
It was initiated in year 2008 with joint effort of Semphonic and Web Analytics Demystified with the aim of bringing together a selective group of the best minds in web measurement for in-depth conversation in a unique peer to peer format.
Three Reason to attend the Xchange Conference 2009
Founding Father’s Keynote Speech
This time X Change Conference Announces its first ever gathering of the Web Analytics’s industry trailblazers Brett Crosby (Google), Matt Cutler (Visible Measures), Bob Page (Yahoo!), and John Pestana (ObservePoint) also known as “Founding Fathers of digital measurement” at X Change 2009.
Collectively, these four have had a hand in the vast majority of web and video measurement on the Internet. These “Founding Fathers Keynote Panel” members would talk about what they hoped to accomplish years ago, how they see the industry today, and where they think the digital measurement industry is heading.
Discussions in Huddles
X CHANGE is made up of small group conversations or “huddles” where participants join 12 to 15 fellow professionals and a facilitator who is considered as an expert in his/her field. Together they explore common problems and possible solutions. Choosing Huddle you want to be in is absolutely flexible.
It’s a fantastic opportunity to TALK and WORK in-depth with the best practitioners in areas they are most expert. Panel includes some of the renowned web analytics professionals from AOL, Barclays, Best Buy, Charles Schwab, Discovery, Forrester, HP, Intuit, Kohler, Nokia, Turner Broadcasting and The New York Times.
Think Tank Training
It is a unique opportunity to leapfrog countless hours of training with our 1 day Advance web analytics training and definitely an unmatched opportunity unavailable anywhere else.
The aim of this conference is to provide a unique experience tailored to web analytics Professionals and it would create unusual, personal, more reflective session for X Change’s deep, conversation-based explorations of the key issues in web analytics says “Eric Peterson co-sponsor of X Change Conference and CEO of “Web Analytics Demystified”
More information including registration and session details can be found online at xchangeconference or by calling SEMphonic at 800 763-2821
Tatvic now Google Analytics Authorized Consultants
It’s been a while i have been working with Tatvic, a Web Analytics and Optimization consulting company. Leading the web analytics out there, the biggest achievement apart from all the customer reviews and satisfaction is when we recently became Google Analytics Authorized Consultants, The third in India and very first in South India.
Not all this in a small time frame of just a year after starting up, it’s a great achievement to the team at Tatvic.
You can now reach Tatvic directly for all your Google Analytics queries be it
- Google Analytics Features
- Google Anlaytics Implementation Audit
- Google Analytics Advanced Implementation (Basic and Rich Media Implementation)
- Google Analytics Tweaks and Support ( Custom Reporting, Advanced Segment, Profiles and Filters)
- Google Analytics Integrations ( AdWords, Website Optimizer, AdSense & Youtube)
Or any other questions/doubts you have in general, and we’ll be glad to answer them for you.
We are also working on some pretty neat tools for auditing your GA data, and some sleek API tools, watch out for it. Meanwhile we are also trying to set up Google Analytics training, look out for information on this blog or follow Tatvic’s blog or follow tatvic on twitter @tatvic
You Can know more about Google Analytics services offered by Tatvic here
Web Analytics Posts Round up May 30
Filed under: Google Analytics, Omniture, Omniture, Web Analytics
Ok here’s more reading for all you web analyst out there. Some great articles worth spending some time on.
Web Analytics Industry:
- Web Analytics in Awkward Phase; Forrester Asks Humiliating Questions About Its
Changing Body - Web Analytics – Who is Omniture’s Biggest Competitor (Phil Kimelor)
Omniture
- Tracking Organic keyword by ranking
- Engineering Services Omniture: An article which’ll help you understand when you need to reach out for custom tracking or tweaks
- Video Reporting in Omniture
- Event Pathing – Omniture SiteCatalyst
Google Analytics
- Using Google Search suggest to monitor your brand and keywords
- Understanding Correlation in Google Anlayics
- Top Ten Myths About Google Analytics
- Youtube Brand Channel Tracking via Google Anlaytics
- Tracking Social Networks in Google Anlaytics
- How to Create Twitter Profile in Google Analytics
Landing Page Optimization
Optimizing Website and Landing Page Copy
Adwords:
- Improve ROI with New Adwords interface
- 6 Tactics to Maximize your Adwords Investment
- Managing Keywords and Search Query Report
Usability
Other Prominent Blog posts/Article
- Verified by Visa: A conversion rate killer
- Social Networking: A different kind of friendship
- KPI for small business
- 300+ Tips for Ecommerce Professionals
Here’s some video worth watching!
Useful Key Performance Indicators (KPIs) for Small Businesses – Avinash Kaushik
Google Analytics Strategy:
Google Analytics features: Pivoting & Secondary Dimensions
Happy Reading!
Web Analytics Weekend reads may23
It’s been really sometime you saw some posts, i was away on a long vacation and had lot of catching up to do. Here’s some posts worth reading in the weekend. Some great posts and updates.
1.) Stephane Hamel Immeria.net: Stephane covers his Web Analytics Maturity model in this presentation. A great way to measure where your firm stands in terms of Web Analytics Maturity.
2.) ROI Revolution Blog: A must read article to understand the optimal usage of Google Analytics advanced segmentation for ecommerce sites
5 Advanced Segments for Ecommerce Analysis
Tracking Transactions back to initial referrer with Google Anlaytics
3.) Enhanced Search Query Reports: Adwords reporting update
The Search Query Performance report will show all queries that resulted in a click, where the user has not specifically blocked their referrer URL. In other words, this includes all queries that you would see in your server logs or if you use a tool like Google Analytics. So you can now actually see the search term (clicked) report in your adwords.
Read more here
4.) Dennis Mortensen’s Visual Revenue Blog: One Blog i dont miss reading, check out the latest presentation worth every minute.
5.) Measuring Social Media Ads: Wondered where to start and what to measure for all your social media campaigns, here’s a great set of best practices and guide released by IAB.
IAB Article
Found any intresting read/article or blog post? let us know via comments.
Google Analytics Launches API
Probably the most awaited feature was the API for google analytics. This has been long overdue and here it is now. Analytics Data API’s are seen as the next step in web analytics, which gives you the flexibility to take ur data and use the way you want it. Here’s some quick uses of data API’s
Develop a Standalone Application: Ok now this is very useful if you know analytics needs of your organization and would like to build a “custom” application which shows the data and metrics specific to organization/Departments!, or even better you could build 3 different apps say one for the “marketing team” and one for the “Products team” and one for the “management team”. Of course all this can be done if you have the time and resource.
Data Sources Mashup: The whole point of API’s is Data Mashup!, assuming you have different Data sources (who does’nt now?) you can now say pull ur lead generation data and mashup with Google Aanlytics data giving you a holistic view of your web performance. That’s just one example, you can do more mashups if you have API available from your email marketing service provider, or your ad partner and many more!
Analytics everywhere!: for all the data lovers, you really dont have to login to google analytics anymore, with API’s you can create iphone/andriod apps (there are few already) and access your data on the go!.
Right so if you want to get started! Here’s where you go
Google Analytics API Code Base
Google Analytics Tracking Overview
Google Analytics GAjs reference
What more! Google Analytics team has provided client libraries to abstract and simply the process for JavaScript and Java Programming Languages:
Keep yourself Updated Join these groups/forum
Google Analytics API Notify: for the latest news/updates on API
Google Analytics API Group: Checkout the latest products/apps being created by various folks here
Checkout Examples here
All the Examples can be found HERE
Few Examples which stands apart are
1.) Polaris Desktop Widget: An Adobe Air application, free to use (one Account/one profile only) and they also have a paid version:
2.) Concentrate by Juice Analytics: Concentrate is an innovative long-tail search analytics tool designed for SEO and paid search professionals who want to make sense of search keyword data and make the most of search investments.
3.) Axiom CMS: A great example of how GA is integrated with CMS
Have more informaiton/examples on the API, share it via comments. So what’s your API plan how do you plan to use it ?
