Conversion tracking with Google Analytics
There had been lot of requests from the people who attended the seminar of Google Analytics Conversion University to share the presentation. The presentation was done by Ravi from Tatvic and we are truly indebted to Neha Jain and Dinesh Jain for making this conference possible. There was a great learning for everyone who attended there.
The presentation here is available for your review and you are welcome to share your questions, comments, thoughts on it.You can also click thru to slideshare and download a copy of the presentation.
Tatvic now Google Analytics Authorized Consultants
It’s been a while i have been working with Tatvic, a Web Analytics and Optimization consulting company. Leading the web analytics out there, the biggest achievement apart from all the customer reviews and satisfaction is when we recently became Google Analytics Authorized Consultants, The third in India and very first in South India.
Not all this in a small time frame of just a year after starting up, it’s a great achievement to the team at Tatvic.
You can now reach Tatvic directly for all your Google Analytics queries be it
- Google Analytics Features
- Google Anlaytics Implementation Audit
- Google Analytics Advanced Implementation (Basic and Rich Media Implementation)
- Google Analytics Tweaks and Support ( Custom Reporting, Advanced Segment, Profiles and Filters)
- Google Analytics Integrations ( AdWords, Website Optimizer, AdSense & Youtube)
Or any other questions/doubts you have in general, and we’ll be glad to answer them for you.
We are also working on some pretty neat tools for auditing your GA data, and some sleek API tools, watch out for it. Meanwhile we are also trying to set up Google Analytics training, look out for information on this blog or follow Tatvic’s blog or follow tatvic on twitter @tatvic
You Can know more about Google Analytics services offered by Tatvic here
Google Analytics Launches API
Probably the most awaited feature was the API for google analytics. This has been long overdue and here it is now. Analytics Data API’s are seen as the next step in web analytics, which gives you the flexibility to take ur data and use the way you want it. Here’s some quick uses of data API’s
Develop a Standalone Application: Ok now this is very useful if you know analytics needs of your organization and would like to build a “custom” application which shows the data and metrics specific to organization/Departments!, or even better you could build 3 different apps say one for the “marketing team” and one for the “Products team” and one for the “management team”. Of course all this can be done if you have the time and resource.
Data Sources Mashup: The whole point of API’s is Data Mashup!, assuming you have different Data sources (who does’nt now?) you can now say pull ur lead generation data and mashup with Google Aanlytics data giving you a holistic view of your web performance. That’s just one example, you can do more mashups if you have API available from your email marketing service provider, or your ad partner and many more!
Analytics everywhere!: for all the data lovers, you really dont have to login to google analytics anymore, with API’s you can create iphone/andriod apps (there are few already) and access your data on the go!.
Right so if you want to get started! Here’s where you go
Google Analytics API Code Base
Google Analytics Tracking Overview
Google Analytics GAjs reference
What more! Google Analytics team has provided client libraries to abstract and simply the process for JavaScript and Java Programming Languages:
Keep yourself Updated Join these groups/forum
Google Analytics API Notify: for the latest news/updates on API
Google Analytics API Group: Checkout the latest products/apps being created by various folks here
Checkout Examples here
All the Examples can be found HERE
Few Examples which stands apart are
1.) Polaris Desktop Widget: An Adobe Air application, free to use (one Account/one profile only) and they also have a paid version:
2.) Concentrate by Juice Analytics: Concentrate is an innovative long-tail search analytics tool designed for SEO and paid search professionals who want to make sense of search keyword data and make the most of search investments.
3.) Axiom CMS: A great example of how GA is integrated with CMS
Have more informaiton/examples on the API, share it via comments. So what’s your API plan how do you plan to use it ?
Google Analytics Variable List
Filed under: Google Analytics, Web Analytics, Web Analytics Tutorials
Google Analytics is indeed one of the best web analytics tool around, and what more can you ask when it’s free. While i was doing a training for our new interns one of the task suggested was to understand all available variables in Google analytics.
Ok so here’s the list of Variables (credit goes to Anuj) in google analytics, it’s function, when it’s used and some examples for each. This list can be quite handy when your doing a QA of your Google Analytics Implementation.
utmac
Function:Account String. Appears on all requests.
Example:utmac=UA-2202604-2
utmcc
Function:Cookie values. This request parameter sends all the cookies requested from the page.
Example:utmcc=__utma%3D117243.1695285.22%3B%2B __utmz%3D117945243.1202416366.21.10. utmcsr%3Db%7C utmccn%3D(referral)%7C utmcmd%3Dreferral%7C utmcct%3D%252Fissue%3B%2B
utmcn
Function:Starts a new campaign session. Either utmcn or utmcr is present on any given request. Changes the campaign tracking data; but does not start a new session
Example:utmcn=1
utmcr
Function:Indicates a repeat campaign visit. This is set when any subsequent clicks occur on the same link. Either utmcn or utmcr is present on any given request.
Example:utmcr=1
utmcs
Function:Language encoding for the browser. Some browsers don’t set this, in which case it is set to “-”
Example:utmcs=ISO-8859-1
utmdt
Function:Page title, which is a URL-encoded string.
Example:utmdt=analytics%20page%20test
utme
Function:X10 Data Parameter
Example:Value is encoded.
utmfl
Function:Flash Version
Example:utmfl=9.0%20r48&
utmhn
Function:Host Name, which is a URL-encoded string.
Example:utmhn=x343.gmodules.com
utmipc
Function:Product Code. This is the sku code for a given product.
Example:utmipc=989898ajssi
utmipn
Function:Product Name, which is a URL-encoded string.
Example:utmipn=tee%20shirt
utmipr
Function:Unit Price. Set at the item level. Value is set to numbers only in U.S. currency format.
Example:utmipr=17100.32
utmiqt
Function:Quantity.
Example:utmiqt=4
utmiva
Function:Variations on an item. For example: large, medium, small, pink, white, black, green. String is URL-encoded.
Example:utmiva=red;
utmje
Function:Indicates if browser is Java-enabled. 1 is true.
Example:utmje=1
utmn
Function:Unique ID generated for each GIF request to prevent caching of the GIF image.
Example:utmn=1142651215
utmp
Function:Page request of the current page.
Example:utmp=/testDirectory/myPage.html
utmr
Function:Referral, complete URL.
Example:utmr=http://www.example.com/aboutUs/index.php?var=selected
utmsc
Function:Screen color depth
Example:utmsc=24-bit
utmsr
Function:Screen resolution
Example:utmsr=2400×1920&
utmt
Function:A special type variable applied to events, transactions, items and user-defined variables.
Example:utmt=Dog%20Owner
utmtci
Function:Billing City
Example:utmtci=San%20Diego
utmtco
Function:Billing Country
Example:utmtco=United%20Kingdom
utmtid
Function:Order ID, URL-encoded string.
Example:utmtid=a2343898
utmtrg
Function:Billing region, URL-encoded string.
Example:utmtrg=New%20Brunswick
utmtsp
Function:Shipping cost. Values as for unit and price
Example:utmtsp=23.95
utmtst
Function:Affiliation. Typically used for brick and mortar applications in ecommerce.
Example:utmtst=google%20mtv%20store
utmtto
Function:Total. Values as for unit and price.
Example:utmtto=334.56
utmttx
Function:Tax. Values as for unit and price.
Example:utmttx=29.16
utmul
Function:Browser language.
Example:utmul=pt-br
utmwv
Function:Tracking code version
Example:utmwv=1
P.S: Related Posts
7 Habits of effective Google Analytics User
Searchmasters09 event open invitation
Filed under: Events India, Google Analytics, Web Analytics India
After i wrote about the Searchmasters event in bangalore this month end, many readers reached out to me for the invites and passes. I reached out to Google to see if i could get more passes and i was pleased to see a mail from google announcing “Open invitation for searchmasters event”.
Here’s the excerpt so go ahead and register now and hopefully you should get an invite soon!
As you know, the event has limited seats and we have almost reached full capacity.
You can register through, or point your referrals to, the registration link mentioned in our latest blogpost: Opening invitations for Search Masters 09
We cannot guarantee a slot, but will send a registration confirmation mail only if you are slotted for the event.
Do drop me a note in case you get a invite so we could catchup and for those who cant make it. I’ll make sure i cover all the sessions via this blog.
Searchmasters09 -Bangalore Registration Link
P.S: In case you have any specific question you would like to ask on the sessions covered. Please mail me or leave a comment here. I’ll be glad to get that answered for you
