Web Analytics India Blog

Another great event! happening and iam late! to write and attend it arghhh!

India Digital Summit 2008: This event hosted by IAMAI (Internet and Mobile Association of India) in association with Department of Information of Technology – Government of India. The Event is attended by Industry leaders in India and also seen are many firms from various parts of world attending the event.

I wrote earlier about how Web Analytics is starting to gain importance and the current Web Analytics vendors in India and  how Web Analytics Vendors consider India as a big market for their services. End of last year saw Webtrends sponsoring Web Innovation event held in Bangalore .

Well here’s Omniture, raring to go in 2008 and as a first step to evangelize their presence in India they are the Gold Sponsors of this event. This is certainly a great exposure for omniture and also ofcourse for the Web Analytics Industry in India.

Agenda: The Digital Summit has an exciting agenda, covering various aspects in respect to indian Online market. Here’s an overview

1.) BRIDGING THE DIGITAL DIVIDE

2.)EMPOWERMENT OF THE USER AND THE
HUMANIZATION OF THE ONLINE WORLD

3.) ROLE OF CHANNELS IN ACCELERATING SOFTWARE AS
A SERVICE (SAAS) ADOPTION GLOBALLY FOR SMBs

4.) MY VOTE IS WITH THE DIGITAL MEDIA – WHAT ABOUT
YOU?

5.) MOBILE VAS – EVOLUTION, TECHNOLOGY AND
SOLUTION – PERSPECTIVE FOR FUTURE MOBILE MARKET IN INDIA

6.) THE NEXT GEN WEB

7.) SWIFT AND TOTAL: INTERNET AND MOBILE IMPACT
ON ASIAN SOCIETY, PRESENT AND FUTURE

8.) i-MODE – MOBILE INTERNET REALIZATION AND ITS
EVOLUTION

9.) EVOLUTION AND FUTURE OF SEARCH MARKETING

Iam afraid iam going to miss it, but if any of you readers attended it contact me and i would love to write about the event with due credits.

ok! now we have Unica, WebTrends and Omniture! it’s going to be exciting to see how they leverage India market and offer their services, what do you feel of these players ? Pen down via comments

It’s about Trend of Indian Companies(including subsidiary of Global Co. in India) using Web Analytics services & it’s relation with Online Penetration in India:-

According to internetworldstats:

60,000,000 Internet users as of Sept/07, 5.3% penetration in India, compared to >60% in US/UK/Australia.

2,520,000 broadband Internet connections as of Sept.30/07, per IWS in India.

Some of following factors helping to online growth in India:

1) India’s IT and Telecom Ministry is heading an initiative to cut the cost of PCs, which would, in turn, help more of India’s emerging middle class find their way to the Web. The Indian government declared 2007 the “Year of Broadband,” setting a goal of 20 million broadband users in 2010.

2) The increase in website registrations under the “.in” domain. According to the IAMAI, these registrations surpass 150,000. This shows that more local content is being created. And more relevant content will attract more Internet users.

3) Majority of Indians log on for e-mail, Social Networking, chat and job searches, matrimonial sites are rapidly increasing in popularity. Statistics show that 15% of Indians go online for matrimonial searches. Now almost all Indian Banks are giving free internet banking facility. ICICI bank alone conducts around 17,000 online transactions per day.

4) Growing of credit card holders and internet users are opting to book air tickets online also online discounts attracts online purchases. E-Commerce in India has seen a lot of action in the Employment, Travel, Matrimonial etc.

Some of following reasons Online growth / revenue less compare to Europe/US:

1) Evolving digital trust & Privacy/security

2) Customer expectations

3) Consumer demand for transparent vendor dealings

4) Trust between trading partners

5) Very less readers prefer to read in English (about 41% approx. according to trak.in survey)

6) Most of the people access internet for long hours only from their offices.

7) Lack of credit card availability may limits some potential customers.

Indian customers because of the traditional mind setup believe in touch and feel way before purchasing products online.

9) India Lags behind in Speed of Internet connectivity compared to some major Internet using countries like US.

Web Analytics market in India is growing rapidly with other Outsourcing services. But do Indian Companies (including subsidiary of Global Co. in India) using Web Analytics services?

well!! of course most of them use use Web Analytics (free analytics like google analytics ex: Indian Top websites like Shaadi, naukri, Sulekha & even IT majors Wipro, TCS…using google analytics), some use webtrends, click tracks, omniture for Intranet… to name a few….some might be using logfile analysis or inbuilt server side application for tracking or just web counters.

When I got to know some core medium/small software companies doesn’t use Web Analytics…asked some one there for interest & got the answer that they have an alternate to reach customers. I guess it may be in other industry also who have better customer reach other than websites….who use website for formal/information purpose.

With more Online penetration in India and when websites expected to get more online revenue, Web Analytics plays major role in website performance measuring and to provide online success to Indian companies. Lets hope for the time when Websites usage rocks in India and with that Web analytics services.

Your comments/suggestion are welcome or contact me @ girish@webanalyticsindia.net.

Web Analytics Wednesday – Bangalore

Finally we were there! a great sight for web analytics analyst, coz there can be nothing like networking and WAW is a great platform, It all started with a introduction, Ravi pathak who was the host for the evening.

It was great to see a packed room, as folks started introducing themselves. There were many web analysts, as ravi took a quick poll to understand the type of work web analyst do, and it was found that most of them are close to Business side and not so tech savy, while some were doing both Implementation and Analysis, while few were dedicated to implementation only.

We saw representative from AOL India, Oracle India, BharatMatrimony.com, Indiaplaza.in, Nabler Solution, Webexpe, and other companies.

Trinadh – Country Manager for India kick started with introduction of web analytics association, it’s goals and how it can help Web Analytics Professionals, Vendors and Consulting firms.

He also emphasized on being a member of Web Analytics association to help gain knowledge, understand global standards and contribute to international committee specifically concerned to India.

Trinadh also gave a brief of how he became WAA country manager and his roles and responsibility and called for more volunteers, he then continued with his emetrics experiences and shared slides from jim’s presentation.

Nabler Solutions India: Only company from India quoted in Forrester research! Way to go Seby! Hearty Congratulations

Webexpe: A startup which combines UI experience and web analytics, a different approach taken by the firm, It is also looking to serve Indian Media companies.

I feel it’s a great approach, atleast in India, coz IMHO UI needs a big change for Indian sites.

Overall it was great Event, which probably was Long Overdue, thanks to Trinadh, Jaisiri, Ravi Seby and not to forget Webexpe & Eric Peterson from Web Analytics Demystified Inc the sponsors to make this happen!. And ofcourse thanks to all the folks who attended this to make this event successful, thanks for all the feedback given to make this event better!

P.S: Thanks to Jyotsna Sharma from Indiaplaza for the gift vouchers for the entire audience, nothing like ending with a “shopping voucher”

To end i want to emphasize that Trinadh is trying to bring these events closer to your city! so if you want one to happen in your local city please feel free to reach us and we will give our best shot to make this happen. You can reach out to us at info[@] webanalyticsindia.net

Here are few pics

Missed out something! feel free to add via comments

Web Analytics Wednesday (WAW) comes to Bangalore, the silicon city is all set to host WAW again, Although this is not the first time (last one happened way back in 2006), but this WAW is way too significant since India now has a WAA Country Manager and this will certainly help hold such events regularly in the future.

I had a great experience at Bangalore Barcamp5, which helped understand a bit of the emerging Web Analytics market in India, It would be intresting to see how WAA help evangelize Web Analytics in India WAW events are ofcourse the first steps.

The Web Analytics Wednesday events are the world’s only distributed networking event for web analytics professionals. Open to everyone, practitioners and vendors alike, Web Analytics Wednesday is a free event allowing you to meet others with similar professional interests

So if you are one of the above, staying in and around Bangalore, (rather anywhere in India) you don’t want to miss this event.

WAW Bangalore Event Date: 14th Dec 07

WAW Bangalore Agenda:There’s no official agenda, however there will be couple of presentations, details of which are not on the wiki.

WAW Bangalore Registration: You can register for the event HERE or by sending a mail to Jaisri chety (jaisrichety at gmail dot com)

WAW Bangalore Event Location:
Hotel Royal Comfort.
452/3/16, 7th Cross
4th Block – Jayanagar,
Bangalore.

Drop in a note below, if you will be around! or have any questions.

Web Analytics Wednesday events are finally happening in India ! I remember there was one way back in 2006 in Bangalore. Web Analytics Wednesday Delhi is all set to happen on December 7th (Tentative) So stay tuned for more information on this exciting event!

hmmm ok! so what’s web analytics Wednesday all about?

An initiative by web analytics Guru Eric Peterson, Web Analytics Wednesday aims at networking web analytics professionals. Open to everyone, practitioners and vendors alike, Web Analytics Wednesday is a free event allowing you to meet folks with similar work interests.

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