Web Analytics India Blog

In the past five years there has been enourmous growth in web analytics related events, starting with web anlaytics wednesdays, Vendor events like Omniture summit, WebTrends Engage, Emetrics and few more.

I have been fortunate enough to attend few of these event travlleing all the way from India, However here’s a conference which is dedicated to Web Anlaytics Industry, and if you are a part of web analytics industry and want to a peak on what’s coming next, this event is certainly  a must attend!

Here’s the icing on the cake, for all our readers here’s a discount coupon “XCTATVIC”  which gives you 20% off on your registration, Get Started here

The X Change conference is the web analytics industry’s premier gathering, specifically targeting experts and those practitioners who are serious about digital measurement. Past participants include Best Buy, Schwab, AOL, PayPal, Turner, Intuit, Yahoo!, Avaya, The Gap, and many more.

It was initiated in year 2008 with joint effort of Semphonic and Web Analytics Demystified with the aim of bringing together a selective group of the best minds in web measurement for in-depth conversation in a unique peer to peer format.

Three Reason to attend the Xchange Conference 2009

Founding Father’s Keynote Speech

This time X Change Conference Announces  its first ever gathering of the Web Analytics’s industry trailblazers Brett Crosby (Google), Matt Cutler (Visible Measures), Bob Page (Yahoo!), and John Pestana (ObservePoint) also known as “Founding Fathers of digital measurement” at X Change 2009.

Collectively, these four have had a hand in the vast majority of web and video measurement on the Internet. These “Founding Fathers Keynote Panel” members would talk about what they hoped to accomplish years ago, how they see the industry today, and where they think the digital measurement industry is heading.

Discussions in Huddles

X CHANGE is made up of small group conversations or “huddles” where participants join 12 to 15 fellow professionals and a facilitator who is considered as an expert in his/her field. Together they explore common problems and possible solutions. Choosing Huddle you want to be in is absolutely flexible.

It’s a fantastic opportunity to TALK and WORK in-depth with the best practitioners in areas they are most expert. Panel includes some of the renowned  web analytics professionals from AOL, Barclays, Best Buy, Charles Schwab, Discovery, Forrester, HP, Intuit, Kohler, Nokia, Turner Broadcasting and The New York Times.

Think Tank Training

It is a unique opportunity to leapfrog countless hours of training with our 1 day Advance web analytics training and definitely an unmatched opportunity unavailable anywhere else.
The aim of this conference is to provide a unique experience tailored to web analytics Professionals and  it would create unusual, personal, more reflective session for X Change’s deep, conversation-based explorations of the key issues in web analytics says “Eric Peterson co-sponsor of X Change Conference and CEO of “Web Analytics Demystified”

More information including registration and session details can be found online at xchangeconference or by calling SEMphonic at 800 763-2821

I stumbled upon this great event which is a must attend if your part of the internet industry. Now everybody knows how google dominates the search market and also it’s extensive tool list to enhance your website from setting it up to reaching millions of people online.

This event is one of it’s kind with some valuable sessions, The event named as “Searchmasters 09” is a must attend. Here’s what it’s all about.The session 3 (Google Custom Search Engine) and (Google Analytics and Website Optimizer) are of great importance if your a web analyst.

1.) Webmasters Central and Best Practices

• Understand why accessibility is important, how it improves the presence of your site in Google.
• Discover the webmaster resources that Google offers and how it can help you.
• Learn about webmaster guidelines and best practices to build websites.

2.) Webmaster Help forum

• Learn about the thriving webmaster community and how it will help you find answers to search related questions.
• Get to know more about the new platform we’ve recently launched for the help forum and its new features.
• Get introduced to our community builders or ‘Bionic Posters’ as we call them.

3.) Google Custom Search Engine

• Provide a better user retention via targeted search.
• Achieve better click-through rates and conversions on your site
• Monetize with relevant ads via Custom Search keywords.
• Use Advanced APIs, customization, branding and support options.

4.) Building Mobile Friendly Websites

• Find out why there is a need for mobile friendly websites.
• What to consider while designing mobile websites.
• Tools that will help in designing such websites.
• Learn a few design tips and tricks.

5.) Google Analytics and Website Optimizer

Google Analytics is the next generation Web Analytics tool from Google that shows you how people find your site and how they navigate through it. It brings new accessibility to enterprise class web analytics, making it possible for all advertisers, publishers and web site owners to improve their online results. Learn the best way to make use of the product.

The Google Website Optimizer  helps in improving the effectiveness of your website in getting a return on your investment. Determine how you can best attract users and lead them to your site.

Registration: It’s by invite only and limited seats, so hurry up to ensure you get in touch with someone who can get you invite to this great event.

Look out for the coverage of the event and if you are attending the event, reach out to me or leave a comment below so we can catch up .

Here’s an update to all those who are planning to attend the WAW Chennai event. WAW Chennai event to be held on August 9th is now postponed by a day to August 10. Here’s an update from Palani who’s hosting the event.

Host: Palani Balasundaram:

As the event was scheduled for Saturday (09-08-08), we had some difficulty in finding a suitable venue. Hence, we are forced to postpone the event to Sunday (10-08-08).

The event is to be held at:

Star City Bazullah Road
39, Bazullah Road,
T.Nagar
Chennai – 600017
Ph: +91 44 – 28155050
Timings: 16:00 hrs to 18:00 hrs (4:00 p.m to 6:00 p.m)

If you have any questions/difficulties in reaching the venue, please feel free to reach me on 99401-61424.
Looking forward to see each one of you this Sunday!

It’s been a while the last event was held in Bangalore, The last Web Analytics Wednesday was a great event. With help of few folks Ravi, Naveen and Girish, we thought we’ll kick off this again and may be this time keep the momentum going.

Although this one is for Bangalore, If you do think that it should be held in your city, Here’s an oppurtunity to do so and WE will be glad to help.

I am sure, last event was great startup and place to network

Why should you attend Web Analytics Meet/WAW/Event ?

A great event to attend for people with any level of expertise, you will get some great tip whether you belong to IT ( technical) or Business side

A Good place to catch up with other practitioners

For Beginners it’s a place to meet experienced and not so experienced folks and talk how one can benefit/help each other

Meet people with different experience ideas and views

May be bump in to your next employer

If we get a sponsor! Hurray this will be even a great event! and some beer (err coffee whatever)
Or without sponsor, Interested folks can meet up at a coffee shop with their laptops (if needed) and your visiting cards of course! Sip some coffee and get started from there Or probably a pub/lounge in the city (we can vote for the place if we go without sponsor)

Tentative Event/Meet Up Date: July 2nd (Wednesday)

Agenda:

There’s no formal agenda!, it’s our firm belief that we want to stay away from presentations and rather have free speech on various aspect of Web Analytics in general and in respect to India. To Keep the momentum going we are trying to focus these foundation.

• Web Analytics Knowledge Sharing
• Web Analytics group/forum formation: (Connecting Local Web Analyst)
• Volunteers for future Events/meet up

Please add on via comments or feedback via mail so we can update the post.
Look out for the event details

P.S: To Help us organize the event better, please answer the poll in the sidebar telling us your preference of event to be held on weekdays or weekends.

If you have queries, want to volunteer or interested in sponsoring the event, please feel free to reach out to Ravi Pathak (ravi at webanalyticsindia. Net) or Contact me form more information.

Another great event! happening and iam late! to write and attend it arghhh!

India Digital Summit 2008: This event hosted by IAMAI (Internet and Mobile Association of India) in association with Department of Information of Technology – Government of India. The Event is attended by Industry leaders in India and also seen are many firms from various parts of world attending the event.

I wrote earlier about how Web Analytics is starting to gain importance and the current Web Analytics vendors in India and  how Web Analytics Vendors consider India as a big market for their services. End of last year saw Webtrends sponsoring Web Innovation event held in Bangalore .

Well here’s Omniture, raring to go in 2008 and as a first step to evangelize their presence in India they are the Gold Sponsors of this event. This is certainly a great exposure for omniture and also ofcourse for the Web Analytics Industry in India.

Agenda: The Digital Summit has an exciting agenda, covering various aspects in respect to indian Online market. Here’s an overview

1.) BRIDGING THE DIGITAL DIVIDE

2.)EMPOWERMENT OF THE USER AND THE
HUMANIZATION OF THE ONLINE WORLD

3.) ROLE OF CHANNELS IN ACCELERATING SOFTWARE AS
A SERVICE (SAAS) ADOPTION GLOBALLY FOR SMBs

4.) MY VOTE IS WITH THE DIGITAL MEDIA – WHAT ABOUT
YOU?

5.) MOBILE VAS – EVOLUTION, TECHNOLOGY AND
SOLUTION – PERSPECTIVE FOR FUTURE MOBILE MARKET IN INDIA

6.) THE NEXT GEN WEB

7.) SWIFT AND TOTAL: INTERNET AND MOBILE IMPACT
ON ASIAN SOCIETY, PRESENT AND FUTURE

8.) i-MODE – MOBILE INTERNET REALIZATION AND ITS
EVOLUTION

9.) EVOLUTION AND FUTURE OF SEARCH MARKETING

Iam afraid iam going to miss it, but if any of you readers attended it contact me and i would love to write about the event with due credits.

ok! now we have Unica, WebTrends and Omniture! it’s going to be exciting to see how they leverage India market and offer their services, what do you feel of these players ? Pen down via comments