Web Analytics India Blog » Web Analytics India http://www.webanalyticsindia.net/blog Tracking Internet, Marketing Trends and Web Analytics in India Sat, 06 Feb 2010 18:52:23 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Tatvic now Google Analytics Authorized Consultants http://www.webanalyticsindia.net/blog/2009/06/tatvic-now-google-analytics-authorized-consultants/ http://www.webanalyticsindia.net/blog/2009/06/tatvic-now-google-analytics-authorized-consultants/#comments Sun, 07 Jun 2009 15:01:01 +0000 Anil http://www.webanalyticsindia.net/blog/2009/06/tatvic-now-google-analytics-authorized-consultants/ It’s been a while i have been working with Tatvic, a Web Analytics and Optimization consulting company. Leading the web analytics out there, the biggest achievement apart from all the customer reviews and satisfaction is when we recently became Google Analytics Authorized Consultants, The third in India and very first in South India.

Not all this in a small time frame of just a year after starting up, it’s a great achievement to the team at Tatvic.

You can now reach Tatvic directly for all your Google Analytics queries be it

  • Google Analytics Features
  • Google Anlaytics Implementation Audit
  • Google Analytics Advanced Implementation (Basic and Rich Media Implementation)
  • Google Analytics Tweaks and Support ( Custom Reporting, Advanced Segment, Profiles and Filters)
  • Google Analytics Integrations ( AdWords, Website Optimizer, AdSense & Youtube)

Or any other questions/doubts you have in general, and we’ll be glad to answer them for you.

We are also working on some pretty neat tools for auditing your GA data, and some sleek API tools, watch out for it. Meanwhile we are also trying to set up Google Analytics training, look out for information on this blog or follow Tatvic’s blog or follow tatvic on twitter @tatvic

You Can know more about Google Analytics services offered by Tatvic here

Similar Posts:]]> http://www.webanalyticsindia.net/blog/2009/06/tatvic-now-google-analytics-authorized-consultants/feed/ 5 Google Analytics Launches API http://www.webanalyticsindia.net/blog/2009/04/google-analytics-launches-api/ http://www.webanalyticsindia.net/blog/2009/04/google-analytics-launches-api/#comments Wed, 22 Apr 2009 07:08:13 +0000 Anil http://www.webanalyticsindia.net/blog/2009/04/google-analytics-launches-api/ Probably the most awaited feature was the API for google analytics. This has been long overdue and here it is now. Analytics Data API’s are seen as the next step in web analytics, which gives you the flexibility to take ur data and use the way you want it.  Here’s some quick uses of data API’s

Develop a Standalone Application: Ok now this is very useful if you know analytics needs of your organization and would like to build a “custom” application which shows the data and metrics specific to organization/Departments!, or even better you could build 3 different apps say one for the “marketing team” and one for the “Products team” and one for the “management team”. Of course all this can be done if you have the time and resource.

Data Sources Mashup: The whole point of API’s is Data Mashup!, assuming you have different Data sources (who does’nt now?) you can now say pull ur lead generation data and mashup with Google Aanlytics data giving you a holistic view of your web performance. That’s just one example, you can do more mashups if you have API available from your email marketing service provider, or your ad partner and many more!

Analytics everywhere!: for all the data lovers, you really dont have to login to google analytics anymore, with API’s you can create iphone/andriod apps (there are few already) and access your data on the go!.

Right so if you want to get started! Here’s where you go

Google Analytics API Code Base

Google Analytics Tracking Overview

Google Analytics GAjs reference

What more! Google Analytics team has provided client libraries to abstract and simply the process for JavaScript and Java Programming Languages:

Keep yourself  Updated Join these groups/forum

Google Analytics API Notify: for the latest news/updates on API

Google Analytics API Group: Checkout the latest products/apps being created by various folks here

Checkout Examples here

All the Examples can be found HERE

Few Examples which stands apart are

1.) Polaris Desktop Widget: An Adobe Air application, free to use (one Account/one profile only) and they also have a paid version:

2.) Concentrate by Juice Analytics: Concentrate is an innovative long-tail search analytics tool designed for SEO and paid search professionals who want to make sense of search keyword data and make the most of search investments.

3.) Axiom CMS: A great example of how GA is integrated with CMS

Have more informaiton/examples on the API, share it via comments. So what’s your API plan how do you plan to use it ?

Similar Posts:]]> http://www.webanalyticsindia.net/blog/2009/04/google-analytics-launches-api/feed/ 1 Google Analytics Variable List http://www.webanalyticsindia.net/blog/2009/02/google-analytics-variable-list/ http://www.webanalyticsindia.net/blog/2009/02/google-analytics-variable-list/#comments Mon, 23 Feb 2009 06:21:48 +0000 Anil http://webanalyticsindia.net/blog/2009/02/google-analytics-variable-list/ Google Analytics is indeed one of the best web analytics tool around, and what more can you ask when it’s free. While i was doing a training for our new interns one of the task suggested was to understand all available variables in Google analytics.

Ok so here’s the list of Variables (credit goes to Anuj) in google analytics, it’s function, when it’s used and some examples for each. This list can be quite handy when your doing a QA of your Google Analytics Implementation.

utmac
Function:Account String. Appears on all requests.
Example:utmac=UA-2202604-2

utmcc
Function:Cookie values. This request parameter sends all the cookies requested from the page.
Example:utmcc=__utma%3D117243.1695285.22%3B%2B __utmz%3D117945243.1202416366.21.10. utmcsr%3Db%7C utmccn%3D(referral)%7C utmcmd%3Dreferral%7C utmcct%3D%252Fissue%3B%2B

utmcn
Function:Starts a new campaign session. Either utmcn or utmcr is present on any given request. Changes the campaign tracking data; but does not start a new session
Example:utmcn=1

utmcr
Function:Indicates a repeat campaign visit. This is set when any subsequent clicks occur on the same link. Either utmcn or utmcr is present on any given request.
Example:utmcr=1

utmcs
Function:Language encoding for the browser. Some browsers don’t set this, in which case it is set to “-”
Example:utmcs=ISO-8859-1

utmdt
Function:Page title, which is a URL-encoded string.
Example:utmdt=analytics%20page%20test

utme
Function:X10 Data Parameter
Example:Value is encoded.

utmfl
Function:Flash Version
Example:utmfl=9.0%20r48&

utmhn
Function:Host Name, which is a URL-encoded string.
Example:utmhn=x343.gmodules.com

utmipc
Function:Product Code. This is the sku code for a given product.
Example:utmipc=989898ajssi

utmipn
Function:Product Name, which is a URL-encoded string.
Example:utmipn=tee%20shirt

utmipr
Function:Unit Price. Set at the item level. Value is set to numbers only in U.S. currency format.
Example:utmipr=17100.32

utmiqt
Function:Quantity.
Example:utmiqt=4

utmiva
Function:Variations on an item. For example: large, medium, small, pink, white, black, green. String is URL-encoded.
Example:utmiva=red;

utmje
Function:Indicates if browser is Java-enabled. 1 is true.
Example:utmje=1

utmn
Function:Unique ID generated for each GIF request to prevent caching of the GIF image.
Example:utmn=1142651215

utmp
Function:Page request of the current page.
Example:utmp=/testDirectory/myPage.html

utmr
Function:Referral, complete URL.
Example:utmr=http://www.example.com/aboutUs/index.php?var=selected

utmsc
Function:Screen color depth
Example:utmsc=24-bit

utmsr
Function:Screen resolution
Example:utmsr=2400×1920&

utmt
Function:A special type variable applied to events, transactions, items and user-defined variables.
Example:utmt=Dog%20Owner

utmtci
Function:Billing City
Example:utmtci=San%20Diego

utmtco
Function:Billing Country
Example:utmtco=United%20Kingdom

utmtid
Function:Order ID, URL-encoded string.
Example:utmtid=a2343898

utmtrg
Function:Billing region, URL-encoded string.
Example:utmtrg=New%20Brunswick

utmtsp
Function:Shipping cost. Values as for unit and price
Example:utmtsp=23.95

utmtst
Function:Affiliation. Typically used for brick and mortar applications in ecommerce.
Example:utmtst=google%20mtv%20store

utmtto
Function:Total. Values as for unit and price.
Example:utmtto=334.56

utmttx
Function:Tax. Values as for unit and price.
Example:utmttx=29.16

utmul
Function:Browser language.
Example:utmul=pt-br

utmwv
Function:Tracking code version
Example:utmwv=1

P.S: Related Posts

7 Habits of effective Google Analytics User

Similar Posts:]]> http://www.webanalyticsindia.net/blog/2009/02/google-analytics-variable-list/feed/ 9 Searchmasters09 event open invitation http://www.webanalyticsindia.net/blog/2009/02/searchmasters09-event-open-invitation/ http://www.webanalyticsindia.net/blog/2009/02/searchmasters09-event-open-invitation/#comments Fri, 20 Feb 2009 15:03:44 +0000 Anil http://webanalyticsindia.net/blog/2009/02/searchmasters09-event-open-invitation/ After i wrote about the Searchmasters event in bangalore this month end, many readers reached out to me for the invites and passes. I reached out to Google to see if i could get more passes and i was pleased to see a mail from google announcing “Open invitation for searchmasters event”.

Here’s the excerpt so go ahead and register now and hopefully you should get an invite soon!

As you know, the event has limited seats and we have almost reached full capacity.
You can register through, or point your referrals to, the registration link mentioned in our latest blogpost: Opening invitations for Search Masters 09
We cannot guarantee a slot, but will send a registration confirmation mail only if you are slotted for the event.

Do drop me a note in case you get a invite so we could catchup and for those who cant make it. I’ll make sure i cover all the sessions via this blog.

Searchmasters09 -Bangalore Registration Link

P.S: In case you have any specific question you would like to ask on the sessions covered. Please mail me or leave a comment here. I’ll be glad to get that answered for you

Similar Posts:]]> http://www.webanalyticsindia.net/blog/2009/02/searchmasters09-event-open-invitation/feed/ 0 Searchmasters Google India Event – Bangalore http://www.webanalyticsindia.net/blog/2009/02/searchmasters-google-india-event-bangalore/ http://www.webanalyticsindia.net/blog/2009/02/searchmasters-google-india-event-bangalore/#comments Wed, 18 Feb 2009 07:22:06 +0000 Anil http://webanalyticsindia.net/blog/2009/02/searchmasters-google-india-event-bangalore/ I stumbled upon this great event which is a must attend if your part of the internet industry. Now everybody knows how google dominates the search market and also it’s extensive tool list to enhance your website from setting it up to reaching millions of people online.

This event is one of it’s kind with some valuable sessions, The event named as “Searchmasters 09” is a must attend. Here’s what it’s all about.The session 3 (Google Custom Search Engine) and (Google Analytics and Website Optimizer) are of great importance if your a web analyst.

1.) Webmasters Central and Best Practices

  • Understand why accessibility is important, how it improves the presence of your site in Google.
  • Discover the webmaster resources that Google offers and how it can help you.
  • Learn about webmaster guidelines and best practices to build websites.

2.) Webmaster Help forum

  • Learn about the thriving webmaster community and how it will help you find answers to search related questions.
  • Get to know more about the new platform we’ve recently launched for the help forum and its new features.
  • Get introduced to our community builders or ‘Bionic Posters’ as we call them.

3.) Google Custom Search Engine

  • Provide a better user retention via targeted search.
  • Achieve better click-through rates and conversions on your site
  • Monetize with relevant ads via Custom Search keywords.
  • Use Advanced APIs, customization, branding and support options.

4.) Building Mobile Friendly Websites

  • Find out why there is a need for mobile friendly websites.
  • What to consider while designing mobile websites.
  • Tools that will help in designing such websites.
  • Learn a few design tips and tricks.

5.) Google Analytics and Website Optimizer

Google Analytics is the next generation Web Analytics tool from Google that shows you how people find your site and how they navigate through it. It brings new accessibility to enterprise class web analytics, making it possible for all advertisers, publishers and web site owners to improve their online results. Learn the best way to make use of the product.

The Google Website Optimizer  helps in improving the effectiveness of your website in getting a return on your investment. Determine how you can best attract users and lead them to your site.

Registration: It’s by invite only and limited seats, so hurry up to ensure you get in touch with someone who can get you invite to this great event.

Look out for the coverage of the event and if you are attending the event, reach out to me or leave a comment below so we can catch up .

Similar Posts:]]> http://www.webanalyticsindia.net/blog/2009/02/searchmasters-google-india-event-bangalore/feed/ 8 7 Habits of highly effective Google Analytics User http://www.webanalyticsindia.net/blog/2009/02/7-habits-of-highly-effective-google-analytics-user/ http://www.webanalyticsindia.net/blog/2009/02/7-habits-of-highly-effective-google-analytics-user/#comments Sun, 15 Feb 2009 13:42:15 +0000 Anil http://webanalyticsindia.net/blog/2009/02/7-habits-of-highly-effective-google-analytics-user/ It was a while ago i wrote a post about 7 habits of effective omniture user, so here goes the 7 series again and this time for Google Analytics. These indeed are the best features of google analytics and probably must use in case you deal with google analytics day in and day out.

1.) Do Not Use Google Analytics Alone!

2.) Use Filters and Profiles Extensively

3.) Track Marketing Campaigns by GA

4.) Regular Expressions

5.) Custom Segmentation

6.) Track Outbound Link and Downloads

7.) Create Analytics Plan and Change Log Documents


1.) Do Not Use Google Analytics Alone!

Ok that certainly does not mean you dont use it :-) , But use it with other amazing google tools like  Google Adwords and Google Web Optimizer.

2.) Use Filters and Profiles

Profiles and Filters are the most robust features in Google analytics and a must use, here’s few tips to get started with filters and profiles.

Google Analytics Profiles:

  • Create a Master
  • Test
  • Campaign/Source/Medium

Content Profiles

  • Buyers
  • Browsers
  • Shoppers

Google Analytics Filters

  • Acquisition Filters
  • Internal traffic vs. External traffic

3.) Track Marketing Campaigns by GA

  • Use manual tagging for query parameters and not use “auto tagging”. (or use both)
  • Use Google URL tool builder to create URLs.

4.) Trouble Shoot your data

  • Check your reports for a line item named “(other).“
  • Check goal no. vs. No. of pv for goal page.
  • Use Charles to debug
  • Ecommerce : Orders in GA Vs. Accounts dept.

5.) Custom Segmentation

  • Use of _utmv via _utmSetVar
  • Only One custom segment can be build.
  • Use Concatenation strategy.
  • Tracking of Repeat Buyers.

6.) Link Tracking and Downloads

  • Use Onclick functions : urchinTracker() – (pageTracker for ga.js)
    • <img src=”/image.jpg” onClick=”javascript: pageTracker._trackPageview(‘/image.jpg’);” />
    • <a href=”/schedule.pdf” onClick=”javascript: pageTracker._trackPageview(‘/files/pdf/schedule.pdf’);” />PDF</a>
  • Caution : These are Pageviews use filter to exclude the traffic.

7.) Analytics Plan

  • Analyze the website.– Check for diff Domains,subdomains,dynamic content
  • Create and Configure profiles.
  • Create filters.
  • Create goals and funnels.
  • Create recommended profiles.
  • Edit the tracking code.
  • Modify the web site (if necessary; determined in step 2).
  • Add the tracking code to web site pages.
  • Tag marketing campaigns.
  • Enable e-commerce transaction tracking (optional).
  • Implement custom segmentation (optional).
  • Configure other administrative features.
  • User accounts and report access &Automated email delivery

References

Similar Posts:]]> http://www.webanalyticsindia.net/blog/2009/02/7-habits-of-highly-effective-google-analytics-user/feed/ 2 Web Analytics India Future Posts http://www.webanalyticsindia.net/blog/2009/02/web-analytics-india-future-posts/ http://www.webanalyticsindia.net/blog/2009/02/web-analytics-india-future-posts/#comments Sun, 01 Feb 2009 06:14:45 +0000 Anil http://webanalyticsindia.net/blog/2009/02/web-analytics-india-future-posts/ I should humbly accept month of December and January has been slow on web analytics India. But here’s what’s coming up in the month of February/March. Thanks to all the feedback and inputs by readers here are the Category & posts you will see in the coming months. Again this is a draft and feedback are welcome

Web Analytics Career in India

  • Web analytics-good with numbers and good with people
  • Web analytics as career in india
    - Tool implementation/QA
    -Reporting analytics
    -optimization Expert

Web Analytics Tool Tips, Tricks and Best Practices

  • Google analytics: 7 habits of effective GA user
  • Integration with Google Adwords
  • Integration with Google Web Optimizer

Web Optimization (A/B Testing & Multivariate Tests)

  • Getting started with google Web optimizer

Internet and Web Analytics Status in India

  • E-commerce status in India and web analytics overview
  • Mobile Internet and Advertising status
Similar Posts:]]> http://www.webanalyticsindia.net/blog/2009/02/web-analytics-india-future-posts/feed/ 4 Web Analytics India 2009 http://www.webanalyticsindia.net/blog/2009/01/web-analytics-india-2009/ http://www.webanalyticsindia.net/blog/2009/01/web-analytics-india-2009/#comments Tue, 13 Jan 2009 13:51:23 +0000 Anil http://webanalyticsindia.net/blog/2009/01/web-analytics-india-2009/ To Start with here’s wishing the readers of the blog an excellent New year ahead ( although iam late) and of course an exciting and challenge web analytics 2009 in India. I have no doubt in my mind that 2009 is going to be a great year for internet marketing and web analytics in India.

Apologies to all our readers for not posting much in last 30 days, but Web analytics india team will be back with more information/articles and resources of course. As always we look for your feedback and inputs. You can leave them via comment or reach out using this form

As we look forward for a great year ahead here’s few things we plan to do in year 2009.

  • More resources and help section: We’ve got loads of feedback and many asking for resources and help with web analytics and that’s exactly what we’ll try to achieve going forward
  • More Events: WAW is well known event in web analytics industry, Web analytics India team will look forward to host and help host these WAW in a city near you. If you think you can help us host or want our help to host a event reach out to us to it forward
  • Internet Industry Status: We look forward to bring various internet industry vertical status (how are they doing and what’s their current status) to all our readers, so look forward as we cover ecommerce, lead generation and media verticals in our future posts.
  • Web Analytics as career option in India: We’ve been asked this question quite often, the how, the scope and the future and we’ll cover that for our readers for sure so stay tuned.

Ok that’s on our plate, but your welcome to add on to our to do list.

I also want to take this oppurtunity to thank folks who have reached out to offer help and contribute. Here’s wishing everybody a great year ahead! and indeed a eventful web analytics year ahead.

Similar Posts:]]> http://www.webanalyticsindia.net/blog/2009/01/web-analytics-india-2009/feed/ 1 7 must use firefox addons for web analyst http://www.webanalyticsindia.net/blog/2008/11/7-must-use-firefox-addons-for-web-analyst/ http://www.webanalyticsindia.net/blog/2008/11/7-must-use-firefox-addons-for-web-analyst/#comments Sat, 29 Nov 2008 17:22:19 +0000 Anil http://webanalyticsindia.net/blog/2008/11/7-must-use-firefox-addons-for-web-analyst/ It’s been a while since last post, but back with some useful tips

Ok alright not “must use” but definitely the best of firefox addons if your a web analyst and using Firefox. Now indeed Firefox is one most user friendly browser because of all the customization it allows.

As a web analyst one has to juggle from one screen to other, pre implementation testing, QA, reporting, competitive analysis and endless combination ain’t it ?

Ok here’s a list of 7 firefox addons

1.) WASP

WASP needs no special mention, iam sure it’s used by most of web analyst. It’s a great QA tool mind you not just for single analytical tool but most of them. If your not using you should, read more about it at Stéphane Hamel, site HERE and download the latest version right away.

2.) Grease monkey

Grease monkey allows you to customize the way a webpage displays using small bits of JavaScript. Here’s a list of scripts which’ll help web analysts, before that make sure u have latest version of grease monkey addons.

Get greasemonkey addon here

Useful scripts:

3.) Search Status

Search is a very effective tool bar for Quick SEO Analysis, A robust tool and must have for web analyst.Find more information here

4.) Web Developer Toolbar

One of the most used firefox addons, web developer toolbar is a one stop toolbar for all your semi or complete technical needs. Read more and get hold of it here.

Web Developer Toolbar addon

5.) JS View:

This is a great plugin if you want to have a quick look to view source, or view those  web analytics tool JS. You Can get it HERE

6.) Search All: SearchAll is a handy side-by-side search engine comparison tool which allows you to search at most 3 different search engines simultaneously and benchmark their performance in the status bar. This is a great plugin for your Natural Search Engine and Paid Search Analysis and research. Get it HERE

7.) FireShot: FireShot is a Firefox extension that creates screenshots of web pages. Unlike other extensions, this plugin provides a set of editing and annotation tools, which let users quickly modify web captures and insert text annotations and graphical annotations. This plugin is great when your analyzing sites, helps a web analyst take quick screenshot add notes then and there.  Get it HERE

What’s your favourite plugin/addon ?, Add in via comments

Similar Posts:]]> http://www.webanalyticsindia.net/blog/2008/11/7-must-use-firefox-addons-for-web-analyst/feed/ 1 Launching Web Analytics Community and Mobile Analytics Blog http://www.webanalyticsindia.net/blog/2008/09/launching-web-analytics-community-and-mobile-analytics-blog/ http://www.webanalyticsindia.net/blog/2008/09/launching-web-analytics-community-and-mobile-analytics-blog/#comments Thu, 11 Sep 2008 10:56:43 +0000 Anil http://webanalyticsindia.net/blog/?p=258 Here’s a quick update to all the readers of this blog. After couple of events held at bangalore there was a strong opinion of having a forum, a platform for the all aspiring web analysts to connect to industry experts(rather experienced folks) and share knowledge. It was also decided after a small poll that a forum ( community) is the best way to do this. Hence Web Analytics Community was born.

Web Analytics Community: A Platform for Web Analysts

India boasts of being the 2nd nation in the world with largest mobile subscribers, and with rising gprs penetration and 3G hitting market soon, internet is just fingertips away. This paved the way for another section totally dedicated to Mobile Analytics. This blog aims at getting latest information from the Indian Mobile market and also throw some light on mobile analytics technologies, players and measurement and analysis strategies. So here’s presenting

Mobile Analytics Blog: Tracking Mobile Market and Mobile Analytics in India

Credit goes to all those who gave feedback during WAW Bangalore and also all those who reached out to me personally.

Ok What’s next ? a Job Board, tutorials ? Videos?, You get to pick :-)

As always your feedback on the new site/content or anything is most welcome!

P.S: Web analytics India is a small team of Passionate folks and we are looking for “volunteers” who would be intersted in helping out the team to write, moderate and take active role in web analytics community. We offer no incentive except for a name in the About Us page :-) , if that excites you Click here

Similar Posts:]]> http://www.webanalyticsindia.net/blog/2008/09/launching-web-analytics-community-and-mobile-analytics-blog/feed/ 6