Xchange Web Analytics Conference 2009
In the past five years there has been enourmous growth in web analytics related events, starting with web anlaytics wednesdays, Vendor events like Omniture summit, WebTrends Engage, Emetrics and few more.
I have been fortunate enough to attend few of these event travlleing all the way from India, However here’s a conference which is dedicated to Web Anlaytics Industry, and if you are a part of web analytics industry and want to a peak on what’s coming next, this event is certainly a must attend!
Here’s the icing on the cake, for all our readers here’s a discount coupon “XCTATVIC” which gives you 20% off on your registration, Get Started here
The X Change conference is the web analytics industry’s premier gathering, specifically targeting experts and those practitioners who are serious about digital measurement. Past participants include Best Buy, Schwab, AOL, PayPal, Turner, Intuit, Yahoo!, Avaya, The Gap, and many more.
It was initiated in year 2008 with joint effort of Semphonic and Web Analytics Demystified with the aim of bringing together a selective group of the best minds in web measurement for in-depth conversation in a unique peer to peer format.
Three Reason to attend the Xchange Conference 2009
Founding Father’s Keynote Speech
This time X Change Conference Announces its first ever gathering of the Web Analytics’s industry trailblazers Brett Crosby (Google), Matt Cutler (Visible Measures), Bob Page (Yahoo!), and John Pestana (ObservePoint) also known as “Founding Fathers of digital measurement” at X Change 2009.
Collectively, these four have had a hand in the vast majority of web and video measurement on the Internet. These “Founding Fathers Keynote Panel” members would talk about what they hoped to accomplish years ago, how they see the industry today, and where they think the digital measurement industry is heading.
Discussions in Huddles
X CHANGE is made up of small group conversations or “huddles” where participants join 12 to 15 fellow professionals and a facilitator who is considered as an expert in his/her field. Together they explore common problems and possible solutions. Choosing Huddle you want to be in is absolutely flexible.
It’s a fantastic opportunity to TALK and WORK in-depth with the best practitioners in areas they are most expert. Panel includes some of the renowned web analytics professionals from AOL, Barclays, Best Buy, Charles Schwab, Discovery, Forrester, HP, Intuit, Kohler, Nokia, Turner Broadcasting and The New York Times.
Think Tank Training
It is a unique opportunity to leapfrog countless hours of training with our 1 day Advance web analytics training and definitely an unmatched opportunity unavailable anywhere else.
The aim of this conference is to provide a unique experience tailored to web analytics Professionals and it would create unusual, personal, more reflective session for X Change’s deep, conversation-based explorations of the key issues in web analytics says “Eric Peterson co-sponsor of X Change Conference and CEO of “Web Analytics Demystified”
More information including registration and session details can be found online at xchangeconference or by calling SEMphonic at 800 763-2821
Omniture completes Visual Sciences acquisition starts Integration and Transition plan
It was a while ago i wrote about Omniture Acquiring Visual Sciences, and here they are completing the Acquisition and coming up with a transition plan for the Visual Sciences Customers. This is indeed is going to be a big task but omniture has formed what it calls the Customer Integration program. We will have to wait and watch how Visual Sciences customers go thru the Transition phase.
From the Omniture Press Release here are the main points
Beginning on January 22, Omniture will roll out a Customer Welcome Program, which will include a series of customer meetings, informational webinars, training and local user groups designed exclusively for Visual Sciences customers
Employee Integration
Several Visual Sciences executives will assume senior management positions at Omniture. Aaron Bird will join Omniture as general manager of the Discover OnPremise product line, Ray Rauch will head up the HBX Migration Services team and Brian Sullivan will operate as general manager of Omniture Site Search & Publish. Visual Sciences’ chief executive officer Jim MacIntyre will continue to work with Omniture through a transition period assisting with integration and product roadmap and will then pursue other interests.
There are already talks on the transition and change in HBX on the Web Analytics Yahoo Forum. If your a HBX end user, something you should follow.
CMS Watch Predictions 2008 that will shape up content technologies
In an interesting article on CMS Watch, All the analyst come together to offers 12 predictions that they think will shape content technologies in 2008.
here’s an overview of the Predictions, and you can read the entire article at Twelve Predictions for 2008 . Most of the predictions applies globally however some are country specific. So here are my views (in quotes) on three important predictions with respect to India Internet market (Web 2.0 Exhaustion, Web Analytics and Search )
1.) Archiving becomes a prime focus for ECM vendors
Whether e-mails or regular documents, the need to shift large volumes of dated and dormant data to compliant archives is becoming an IT priority.
2.) Google will make a bid to become the World’s Content Repository
Seeing the enormous archiving opportunity, and leveraging their own unique computing capacities, Google will offer to store anyone’s data, of any kind (in any quantity), and make it queryable via SQL, XQuery, keyword search, and/or other options.
3.) MOSS enters the valley of disappointment
SharePoint will continue to grow at viral rates as a low cost, low touch, document collaboration system. But in 2008 we will see the start of a noticeable backlash, particularly among larger enterprises.
4.) Return of the buyers’ market
After years of ubiquitous scarcity among experienced consultants and product integrators, a slowing world economy could give buyers more options in the search for good services support
5.) Web 2.0 exhaustion
“Web 2.0″ will finally garner enough momentum to have everyone fall asleep at the slightest mention of the term. Already usage of the term seems to be subsiding, even as some of the underlying concepts (user-generated content, web-based social networking, AJAX interfaces, and so on…) become more ubiquitous.
Web 2.0 is new in India!, but IMHO most of the India internet population now would have not seen the Web 1.0 (now that term never existed, but whatever was before web 2.0) Web 2.0 Technologies like Ajax, flash, Ruby on Rails are picking up, the old html sites are changing and adapting these technologies, Social networking is growing!, targeting regional audience. So 2008 India Online market will see a increasing trend in adapting web 2.0 Technologies.
6.) Social Software vendor collision
So what is replacing Web 2.0? You got it: “Enterprise 2.0″ Like its predecessor, the term is vague, but the phenomenon is real. And there are vendor battles brewing.
7.) Facebook backlash in the enterprise
Facebook is growing at stratospheric rates, with substantial momentum among professionals in general and media and technology companies in particular, the latter in some cases looking to supplement or replace their Intranets with this exciting (and free) new collaboration and social networking platform. Other enterprises will experiment in their wake, and in many cases, will retreat in disappointment.
8.) Security and Identity Management trump functionality for buyers
Security and Information Rights Management will become areas of key focus for those managing large ECM implementations
9.)Finally bridging web analytics and online marketing
2007 was the year that web analytics vendors talked about tighter integration with online marketing vendors. 2008 will be the year that companies begin to buy into the promise of this integration.
Analytics vendors are continuing to productize their APIs after ironing out initial integration issues. Customers are starting to mature their analytics beyond basic reporting — to guide targeted e-mails, personalized offers, and focused segmentation.
In 2008, Web Analytics is India will start forming an integeral part of Online marketing, Internet based companies will start reviewing various paid web analytics options available in the market and implement them. Although it will still take time realize the Power of Web Analytics, Companies will use Web Analytics to understand traffic and initial assessment of their website performance.
This inturn will churn many Web Analytics startups consulting firm offering Analytics Implementation, Support and Analysis support. 2008 will also see many web analytics vendor entering India, to add to the current web analytics vendor.
10.) Search is dead….Not!
In 2008 you’ll hear vast pronouncements that “search is dead,” particularly as enterprise search vendors’ marketing continues to shift en masse towards the concept of “information access platforms.” This is a chimera.
Search is going to be big in India, specifically local search. There are many startups in India (Guruji.com, OnYoMo.com, JustDial.com, AskLaila.com), with Internet population growing at tremendous rate local search will grow reaching local audience. Search Marketing and SEO has always existed in India, but year 2008 will see a increase in consulting firms providing SEM and SEO solutions. Indeed a great year for the Online Market in India.
11.) Productization of Search Platforms
Though there’s a clear sense of a return to search basics, at the same time the Google Appliance — whatever its limitations — still has other vendors in a fit. Google can deliver a turn-key solution that will start indexing within the hour of receiving the shiny box.
What do you think of these predictions? what’s your take on Web Analytics, search market in India? Pen down via comments.
Web Analytics predictions 2008
Well no iam not writing any predictions yet 
, but here’s what the Web Analytics industry experts had to say about how web analytics is going to shape up in the coming year!. Some great thoughts, expectations and suprises in the pipeline for the coming Year.
Check out the posts below, it’s worth a read!
Web Analytics Prediction posts
Marshall Sponder the author of the famous blog WebmetricsGuru writes about his web analytics predictions for 2008 and how he faired in his 2007 predictions. Marshal writes about the world economy, Presidental elections and Web Analytics 2.0/3.0
Marshall Sponders predictions for 2008
Rich Page made some interesting predictions for the 2008 year ahead in web analytics, A must read, he speaks about Coremetrics buying WebTrends, Omniture coming out with free version, Amazon getting into webanalytics, and some shocking acquisitions which might happen!
2008 Web Analytics predictions by Rich Page
Stéphane Hamel wrote about Guy Kawasaki’s predictions for Web Analytics, this was from a interview done with Jeremiah Owyang .
