Xchange Web Analytics Conference 2009
In the past five years there has been enourmous growth in web analytics related events, starting with web anlaytics wednesdays, Vendor events like Omniture summit, WebTrends Engage, Emetrics and few more.
I have been fortunate enough to attend few of these event travlleing all the way from India, However here’s a conference which is dedicated to Web Anlaytics Industry, and if you are a part of web analytics industry and want to a peak on what’s coming next, this event is certainly a must attend!
Here’s the icing on the cake, for all our readers here’s a discount coupon “XCTATVIC” which gives you 20% off on your registration, Get Started here
The X Change conference is the web analytics industry’s premier gathering, specifically targeting experts and those practitioners who are serious about digital measurement. Past participants include Best Buy, Schwab, AOL, PayPal, Turner, Intuit, Yahoo!, Avaya, The Gap, and many more.
It was initiated in year 2008 with joint effort of Semphonic and Web Analytics Demystified with the aim of bringing together a selective group of the best minds in web measurement for in-depth conversation in a unique peer to peer format.
Three Reason to attend the Xchange Conference 2009
Founding Father’s Keynote Speech
This time X Change Conference Announces its first ever gathering of the Web Analytics’s industry trailblazers Brett Crosby (Google), Matt Cutler (Visible Measures), Bob Page (Yahoo!), and John Pestana (ObservePoint) also known as “Founding Fathers of digital measurement” at X Change 2009.
Collectively, these four have had a hand in the vast majority of web and video measurement on the Internet. These “Founding Fathers Keynote Panel” members would talk about what they hoped to accomplish years ago, how they see the industry today, and where they think the digital measurement industry is heading.
Discussions in Huddles
X CHANGE is made up of small group conversations or “huddles” where participants join 12 to 15 fellow professionals and a facilitator who is considered as an expert in his/her field. Together they explore common problems and possible solutions. Choosing Huddle you want to be in is absolutely flexible.
It’s a fantastic opportunity to TALK and WORK in-depth with the best practitioners in areas they are most expert. Panel includes some of the renowned web analytics professionals from AOL, Barclays, Best Buy, Charles Schwab, Discovery, Forrester, HP, Intuit, Kohler, Nokia, Turner Broadcasting and The New York Times.
Think Tank Training
It is a unique opportunity to leapfrog countless hours of training with our 1 day Advance web analytics training and definitely an unmatched opportunity unavailable anywhere else.
The aim of this conference is to provide a unique experience tailored to web analytics Professionals and it would create unusual, personal, more reflective session for X Change’s deep, conversation-based explorations of the key issues in web analytics says “Eric Peterson co-sponsor of X Change Conference and CEO of “Web Analytics Demystified”
More information including registration and session details can be found online at xchangeconference or by calling SEMphonic at 800 763-2821
Searchmasters09 event open invitation
Filed under: Events India, Google Analytics, Web Analytics India
After i wrote about the Searchmasters event in bangalore this month end, many readers reached out to me for the invites and passes. I reached out to Google to see if i could get more passes and i was pleased to see a mail from google announcing “Open invitation for searchmasters event”.
Here’s the excerpt so go ahead and register now and hopefully you should get an invite soon!
As you know, the event has limited seats and we have almost reached full capacity.
You can register through, or point your referrals to, the registration link mentioned in our latest blogpost: Opening invitations for Search Masters 09
We cannot guarantee a slot, but will send a registration confirmation mail only if you are slotted for the event.
Do drop me a note in case you get a invite so we could catchup and for those who cant make it. I’ll make sure i cover all the sessions via this blog.
Searchmasters09 -Bangalore Registration Link
P.S: In case you have any specific question you would like to ask on the sessions covered. Please mail me or leave a comment here. I’ll be glad to get that answered for you
WA and India Internet Posts and articles
Filed under: Web Analytics, Web Analytics India, internet-in-india
Ok here goes some interesting posts about Web Analytics Industry and of course Internet in India.
Feel free to add on if i missed via comments. Every week we’ll try to bring the best of post/artices from Web Analytics Industry, Web Analytics Bloggers and also latest happenings in Interenet in India.
Web Analytics posts/Articles:
Here’s another Web Analytics blogger from India, Vijay Bathula writes about Web 2.0, Web Analytics, Multivariate Testing. A must read and subscribe blog. Here are two wonderful posts
- Unified Web Marketing Analytics – Every $1 Spent Online Influences $3.45 Offline
- Advanced Web Metrics – Committed Visits, Time2Click, Time2Reach, Time2Convert, Visits2Convert
Judah @ Webanalyticsdemystyfied
- Why dont Numbers match? – Here’s a post which helps you understand why you see the numbers not matching from your adwords account and your web analytics tool.
- PPC Question: You should also take a look at this discussion on Web Analytics yahoo forum.
Internet in India Posts/Articles:
1.) Buzaar.tv
With traditional television or print media, the communication is very much unidirectional. Print media, to some extent is better, but while driving past a hoarding, how many people will immediately commit a website address to mind? Hardly anyone
Enter Buzzar.tv; and online exhibition space for brands. In a freewheeling chat with Thinking Aloud, Siddharth Kumar, Buzzar.tv, explains all.
Read More: Latest buzz on brands
2.) Apna Loan ties up with UTVi.com
For enhancing communication among the prospects about personal finance, Apnaloan.com Service Pvt. Ltd., India’s first and largest personal finance supermarket has twined in with UTV New Media’s UTVi.com, the portal for UTVi, the English Business News Channel launched by UTV promoter group. The channel has a strategic content sharing alliance with Disney-ABC International Television (Asia Pacific), the international TV distribution arm of The Walt Disney Company, for ABC News programming and services.
Read More: Apna Loan ties up with UTVi.com
3.) Ratish Nair on what’s wrong with the online ad world
Ratish Nair, CEO, Interactive Avenues read article
4.) Don’t spend — invest on internet marketing
Prasanth Mohanachandran, Executive Director, Digital Services, Neo@Ogilvy read article
5.) Ashok Lalla on the new digital `baby’ in town
Ashok Lalla, Director of Internet Marketing, Taj Hotels Resorts and Palaces …read article
6.) Social networking will supplement, not replace, job sites
Sanjeev Bikhchandani, Founder and CEO, Info Edge India…read article
7.) There hasn’t been a lot of technology applied to advertising
Eric Schmidt, CEO, Google…read article
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Do we need regional Web Analytics Association?
There’s a conversation going on on having a separte web analytics association for Europe. Just to give a background Web Analytics Association is been around for quite some time formed in 2003 by leading web anlaytics professionals to tackle standards, advocacy, education and events.
The recent conversation over Eric Peterson’s blog to have a separate EUWAA raised lot’s of questions and some really intresting thoughts on how it can be beneficial and also the drawbacks of doing the same.
Excerpts from Eric’s Blog
A sister organization in Europe, one governed by a European Board of Directors and funded primarily by European vendors and consulting firms, would invariably be better able to serve the needs of specific markets at different stages of analytics maturity. The EuWAA could set country-specific pricing, have both regional and pan-European events, and make decisions that were carefully focused on the needs of different European constituencies
I have not been a member of WAA, so my “thoughts would be as an indiviual”, ok now let’s speak in terms of India and for Web Analytics Developing nations.
I totally agree with Eric on this, but how about countries like India where Web Analytics is starting to gain importance, i feel it’s “very important” for countries developing in Web analytics have access and are exposed to WAA and all it’s sister organization Why ?
1.) Web analytics developing countries look to learn from US and EU counterparts!
2.) Both US and EU have their own culture and areas of importance!, one intresting aspect which is similar between EU countries and “India” is the number of languages ( 22 in India alone) so we have a lot to learn from them ? right?
Excerpts from Julien Coquet post on Web analytics in Europe, which probably applies to Indian scenario helps me prove the 2nd point.
when it comes to measuring and analysing online behavior, there are linguistic and cultural aspects that must not be overlooked
3.) Helps us to understand the frequent pit falls these countries have seen during their “initial days in web analytics”
4.) Help Understand which metrics require regional approaches, What were their experience with these? and so on..
Jim Sterne! also wrote about this and has some intresting views, there’s no doubt WAA board has been doing a excellent job and i can “guarantee” you Jim and WAA board that web analyts in India find WAA site ( without being a member) quite informative and good place to start and understand Web Analytics!
This is certainly not going to happen overnight, but i sincerly hope the WAA and EU counterpart keep these points in mind no matter what the decicison is made.
so that’s a view from a non member? are you a member of WAA in india, pen down your thoughts and “please” correct me if i am wrong somwhere.
Yahoo Acquires IndexTools to enhance web analytics platform
In a recent press release Yahoo announced it’s agreement to acquire indextools analytics business.
Here’s the excerpt from the yahoo press release.
Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today announced that it has entered into a definitive agreement to acquire substantially all of the assets of Tensa Kft., more commonly known as IndexTools, a leading provider of Web analytics software for online marketing. The acquisition includes IndexTools’ Web analytics business and technology as well as its Tensa R&D Kft. subsidiary. Upon completion of the acquisition, the addition of the IndexTools’ assets is intended to expand Yahoo!’s powerful set of services designed to maximize its clients’ online marketing efforts.
“Yahoo! believes that the ability to generate the most valuable and relevant insights is essential to seizing market opportunities and creating successful campaigns,” said Bassel Ojjeh, senior vice president and head of Yahoo!’s Strategic Data Solutions group. “We expect that the IndexTools’ technology platform will provide our customers the opportunity to more quickly uncover and act on these insights, enhancing Yahoo!’s status as a partner of choice in online marketing and the must buy for the world’s advertisers.”
IndexTools offers a scalable analytics platform for companies’ online marketing activity in each phase of the customer lifecycle. With IndexTools Web Analytics and Bid Management, businesses gain accurate, insightful and timely intelligence about the effectiveness of their online marketing.
Congratulations to Yahoo and Dennis Mortensen over at Indextool. 
With now three major players entering into full scale analytics is certainly great for the Web Analytics industry!. What are your views on this acquisition? pen down your thoughts!
