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Xchange Web Analytics Conference 2009

Anil — Tue, 25 Aug 2009 05:50:19 +0000

In the past five years there has been enourmous growth in web analytics related events, starting with web anlaytics wednesdays, Vendor events like Omniture summit, WebTrends Engage, Emetrics and few more.

I have been fortunate enough to attend few of these event travlleing all the way from India, However here’s a conference which is dedicated to Web Anlaytics Industry, and if you are a part of web analytics industry and want to a peak on what’s coming next, this event is certainly a must attend!

Here’s the icing on the cake, for all our readers here’s a discount coupon “XCTATVIC” which gives you 20% off on your registration, Get Started here

The X Change conference is the web analytics industry’s premier gathering, specifically targeting experts and those practitioners who are serious about digital measurement. Past participants include Best Buy, Schwab, AOL, PayPal, Turner, Intuit, Yahoo!, Avaya, The Gap, and many more.

It was initiated in year 2008 with joint effort of Semphonic and Web Analytics Demystified with the aim of bringing together a selective group of the best minds in web measurement for in-depth conversation in a unique peer to peer format.

Three Reason to attend the Xchange Conference 2009

Founding Father’s Keynote Speech

This time X Change Conference Announces its first ever gathering of the Web Analytics’s industry trailblazers Brett Crosby (Google), Matt Cutler (Visible Measures), Bob Page (Yahoo!), and John Pestana (ObservePoint) also known as “Founding Fathers of digital measurement” at X Change 2009.

Collectively, these four have had a hand in the vast majority of web and video measurement on the Internet. These “Founding Fathers Keynote Panel” members would talk about what they hoped to accomplish years ago, how they see the industry today, and where they think the digital measurement industry is heading.

Discussions in Huddles

X CHANGE is made up of small group conversations or “huddles” where participants join 12 to 15 fellow professionals and a facilitator who is considered as an expert in his/her field. Together they explore common problems and possible solutions. Choosing Huddle you want to be in is absolutely flexible.

It’s a fantastic opportunity to TALK and WORK in-depth with the best practitioners in areas they are most expert. Panel includes some of the renowned web analytics professionals from AOL, Barclays, Best Buy, Charles Schwab, Discovery, Forrester, HP, Intuit, Kohler, Nokia, Turner Broadcasting and The New York Times.

Think Tank Training

It is a unique opportunity to leapfrog countless hours of training with our 1 day Advance web analytics training and definitely an unmatched opportunity unavailable anywhere else.
The aim of this conference is to provide a unique experience tailored to web analytics Professionals and it would create unusual, personal, more reflective session for X Change’s deep, conversation-based explorations of the key issues in web analytics says “Eric Peterson co-sponsor of X Change Conference and CEO of “Web Analytics Demystified”

More information including registration and session details can be found online at xchangeconference or by calling SEMphonic at 800 763-2821

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Searchmasters09 event open invitation

Anil — Fri, 20 Feb 2009 15:03:44 +0000

After i wrote about the Searchmasters event in bangalore this month end, many readers reached out to me for the invites and passes. I reached out to Google to see if i could get more passes and i was pleased to see a mail from google announcing “Open invitation for searchmasters event”.

Here’s the excerpt so go ahead and register now and hopefully you should get an invite soon!

As you know, the event has limited seats and we have almost reached full capacity.
You can register through, or point your referrals to, the registration link mentioned in our latest blogpost: Opening invitations for Search Masters 09
We cannot guarantee a slot, but will send a registration confirmation mail only if you are slotted for the event.

Do drop me a note in case you get a invite so we could catchup and for those who cant make it. I’ll make sure i cover all the sessions via this blog.

Searchmasters09 -Bangalore Registration Link

P.S: In case you have any specific question you would like to ask on the sessions covered. Please mail me or leave a comment here. I’ll be glad to get that answered for you

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WA and India Internet Posts and articles

Anil — Sun, 15 Jun 2008 18:01:59 +0000

Ok here goes some interesting posts about Web Analytics Industry and of course Internet in India.

Feel free to add on if i missed via comments. Every week we’ll try to bring the best of post/artices from Web Analytics Industry, Web Analytics Bloggers and also latest happenings in Interenet in India.

Web Analytics posts/Articles:

Vijayweb:

Here’s another Web Analytics blogger from India, Vijay Bathula writes about Web 2.0, Web Analytics, Multivariate Testing. A must read and subscribe blog. Here are two wonderful posts

Omniture Blogs:

Judah @ Webanalyticsdemystyfied

Why dont Numbers match? – Here’s a post which helps you understand why you see the numbers not matching from your adwords account and your web analytics tool.
PPC Question: You should also take a look at this discussion on Web Analytics yahoo forum.

Internet in India Posts/Articles:

1.) Buzaar.tv

With traditional television or print media, the communication is very much unidirectional. Print media, to some extent is better, but while driving past a hoarding, how many people will immediately commit a website address to mind? Hardly anyone

Enter Buzzar.tv; and online exhibition space for brands. In a freewheeling chat with Thinking Aloud, Siddharth Kumar, Buzzar.tv, explains all.

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Do we need regional Web Analytics Association?

Anil — Sat, 26 Apr 2008 19:46:39 +0000

There’s a conversation going on on having a separte web analytics association for Europe. Just to give a background Web Analytics Association is been around for quite some time formed in 2003 by leading web anlaytics professionals to tackle standards, advocacy, education and events.

The recent conversation over Eric Peterson’s blog to have a separate EUWAA raised lot’s of questions and some really intresting thoughts on how it can be beneficial and also the drawbacks of doing the same.

Excerpts from Eric’s Blog

A sister organization in Europe, one governed by a European Board of Directors and funded primarily by European vendors and consulting firms, would invariably be better able to serve the needs of specific markets at different stages of analytics maturity. The EuWAA could set country-specific pricing, have both regional and pan-European events, and make decisions that were carefully focused on the needs of different European constituencies

I have not been a member of WAA, so my “thoughts would be as an indiviual”, ok now let’s speak in terms of India and for Web Analytics Developing nations.

I totally agree with Eric on this, but how about countries like India where Web Analytics is starting to gain importance, i feel it’s “very important” for countries developing in Web analytics have access and are exposed to WAA and all it’s sister organization Why ?

1.) Web analytics developing countries look to learn from US and EU counterparts!

2.) Both US and EU have their own culture and areas of importance!, one intresting aspect which is similar between EU countries and “India” is the number of languages ( 22 in India alone) so we have a lot to learn from them ? right?

Excerpts from Julien Coquet post on Web analytics in Europe, which probably applies to Indian scenario helps me prove the 2nd point.

when it comes to measuring and analysing online behavior, there are linguistic and cultural aspects that must not be overlooked

3.) Helps us to understand the frequent pit falls these countries have seen during their “initial days in web analytics”

4.) Help Understand which metrics require regional approaches, What were their experience with these? and so on..

Jim Sterne! also wrote about this and has some intresting views, there’s no doubt WAA board has been doing a excellent job and i can “guarantee” you Jim and WAA board that web analyts in India find WAA site ( without being a member) quite informative and good place to start and understand Web Analytics!

This is certainly not going to happen overnight, but i sincerly hope the WAA and EU counterpart keep these points in mind no matter what the decicison is made.

so that’s a view from a non member? are you a member of WAA in india, pen down your thoughts and “please” correct me if i am wrong somwhere.

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Yahoo Acquires IndexTools to enhance web analytics platform

Anil — Wed, 09 Apr 2008 11:48:30 +0000

In a recent press release Yahoo announced it’s agreement to acquire indextools analytics business.

Here’s the excerpt from the yahoo press release.

Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today announced that it has entered into a definitive agreement to acquire substantially all of the assets of Tensa Kft., more commonly known as IndexTools, a leading provider of Web analytics software for online marketing. The acquisition includes IndexTools’ Web analytics business and technology as well as its Tensa R&D Kft. subsidiary. Upon completion of the acquisition, the addition of the IndexTools’ assets is intended to expand Yahoo!’s powerful set of services designed to maximize its clients’ online marketing efforts.

“Yahoo! believes that the ability to generate the most valuable and relevant insights is essential to seizing market opportunities and creating successful campaigns,” said Bassel Ojjeh, senior vice president and head of Yahoo!’s Strategic Data Solutions group. “We expect that the IndexTools’ technology platform will provide our customers the opportunity to more quickly uncover and act on these insights, enhancing Yahoo!’s status as a partner of choice in online marketing and the must buy for the world’s advertisers.”

IndexTools offers a scalable analytics platform for companies’ online marketing activity in each phase of the customer lifecycle. With IndexTools Web Analytics and Bid Management, businesses gain accurate, insightful and timely intelligence about the effectiveness of their online marketing.

Congratulations to Yahoo and Dennis Mortensen over at Indextool.

With now three major players entering into full scale analytics is certainly great for the Web Analytics industry!. What are your views on this acquisition? pen down your thoughts!

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Urchin Software now available for download! 90 Days Free Trial

Anil — Tue, 05 Feb 2008 17:22:26 +0000

Adding more options to analytics world, Google recently released Urchin software in beta! It’s however a hosted solution and available for download for a 90 day free trial period.

Urchin Software from Google is a web analytics product similar in scope to Google Analytics, except you install and manage the software on your own servers.

Why use Urchin Software?

Urchin is suitable for organizations that have content behind a security firewall or have other restrictions that prevent them from using the Google Analytics service. Urchin is also useful for those who want to perform ad-hoc historical log processing, who want to store their web analytics on local servers, and those requiring third-party data audits. Urchin Software from Google features the following upgrades from Urchin 5, among many others:

• More accurate geo-identification of visitors
• Cross-segmentation options similar to Google Analytics
• E-commerce and campaign tracking included (no longer requiring additional modules)
• Vastly improved embedded scheduler to more easily manage processing and re-processing jobs
• Improved user interface
• More robust log processing engine

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Maxamine and Memetrics Acquired by Accenture

Anil — Fri, 25 Jan 2008 18:56:36 +0000

In a strategic move Accenture added Maxamine and Memetrics to help expand its Digital Marketing Sciences services Capabilites.

Here’s a Overview of both the companies

Maxamine:

Maxamine, founded in 1997, scans websites to identify implementation problems which undermine online marketing performance. Its services provide guidance to help clients improve website optimization, enhance customer experience, and decrease privacy-related and other risks.

Memetrics

Memetrics, founded in 1999, helps companies improve the impact of their online marketing campaigns through dynamic optimization of content presented to customers. Memetrics’ proprietary testing technology analyzes thousands of variations of Web pages to determine what page format and context will deliver the best performance to each targeted customer set, allowing marketers to present more-targeted messaging to high-value customers on their websites.

Memetrics and Accenture share a vision to deliver more strategic marketing based on data-driven decision-making,” said Hikaru Phillips, Memetrics founder. “Working together, we will now have the scale, technology and people to truly transform the marketing function.

Stephen Kirkby, Ph.D., a founder of Maxamine, said, “The solutions that Maxamine developed will be advantageous to Accenture Marketing Sciences clients as they seek to strengthen their online marketing efforts. We look forward to seamlessly integrating our capabilities with Accenture.

Full Press Release

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Omniture completes Visual Sciences acquisition starts Integration and Transition plan

Anil — Fri, 18 Jan 2008 17:31:31 +0000

It was a while ago i wrote about Omniture Acquiring Visual Sciences, and here they are completing the Acquisition and coming up with a transition plan for the Visual Sciences Customers. This is indeed is going to be a big task but omniture has formed what it calls the Customer Integration program. We will have to wait and watch how Visual Sciences customers go thru the Transition phase.

From the Omniture Press Release here are the main points

Beginning on January 22, Omniture will roll out a Customer Welcome Program, which will include a series of customer meetings, informational webinars, training and local user groups designed exclusively for Visual Sciences customers

Employee Integration

Several Visual Sciences executives will assume senior management positions at Omniture. Aaron Bird will join Omniture as general manager of the Discover OnPremise product line, Ray Rauch will head up the HBX Migration Services team and Brian Sullivan will operate as general manager of Omniture Site Search & Publish. Visual Sciences’ chief executive officer Jim MacIntyre will continue to work with Omniture through a transition period assisting with integration and product roadmap and will then pursue other interests.

There are already talks on the transition and change in HBX on the Web Analytics Yahoo Forum. If your a HBX end user, something you should follow.

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CMS Watch Predictions 2008 that will shape up content technologies

Anil — Wed, 26 Dec 2007 09:51:38 +0000

In an interesting article on CMS Watch, All the analyst come together to offers 12 predictions that they think will shape content technologies in 2008.

here’s an overview of the Predictions, and you can read the entire article at Twelve Predictions for 2008 . Most of the predictions applies globally however some are country specific. So here are my views (in quotes) on three important predictions with respect to India Internet market (Web 2.0 Exhaustion, Web Analytics and Search )

1.) Archiving becomes a prime focus for ECM vendors
Whether e-mails or regular documents, the need to shift large volumes of dated and dormant data to compliant archives is becoming an IT priority.

2.) Google will make a bid to become the World’s Content Repository
Seeing the enormous archiving opportunity, and leveraging their own unique computing capacities, Google will offer to store anyone’s data, of any kind (in any quantity), and make it queryable via SQL, XQuery, keyword search, and/or other options.

3.) MOSS enters the valley of disappointment
SharePoint will continue to grow at viral rates as a low cost, low touch, document collaboration system. But in 2008 we will see the start of a noticeable backlash, particularly among larger enterprises.

4.) Return of the buyers’ market
After years of ubiquitous scarcity among experienced consultants and product integrators, a slowing world economy could give buyers more options in the search for good services support

5.) Web 2.0 exhaustion
“Web 2.0″ will finally garner enough momentum to have everyone fall asleep at the slightest mention of the term. Already usage of the term seems to be subsiding, even as some of the underlying concepts (user-generated content, web-based social networking, AJAX interfaces, and so on…) become more ubiquitous.

Web 2.0 is new in India!, but IMHO most of the India internet population now would have not seen the Web 1.0 (now that term never existed, but whatever was before web 2.0) Web 2.0 Technologies like Ajax, flash, Ruby on Rails are picking up, the old html sites are changing and adapting these technologies, Social networking is growing!, targeting regional audience. So 2008 India Online market will see a increasing trend in adapting web 2.0 Technologies.

6.) Social Software vendor collision
So what is replacing Web 2.0? You got it: “Enterprise 2.0″ Like its predecessor, the term is vague, but the phenomenon is real. And there are vendor battles brewing.

7.) Facebook backlash in the enterprise
Facebook is growing at stratospheric rates, with substantial momentum among professionals in general and media and technology companies in particular, the latter in some cases looking to supplement or replace their Intranets with this exciting (and free) new collaboration and social networking platform. Other enterprises will experiment in their wake, and in many cases, will retreat in disappointment.

8.) Security and Identity Management trump functionality for buyers
Security and Information Rights Management will become areas of key focus for those managing large ECM implementations

9.)Finally bridging web analytics and online marketing
2007 was the year that web analytics vendors talked about tighter integration with online marketing vendors. 2008 will be the year that companies begin to buy into the promise of this integration.
Analytics vendors are continuing to productize their APIs after ironing out initial integration issues. Customers are starting to mature their analytics beyond basic reporting — to guide targeted e-mails, personalized offers, and focused segmentation.

In 2008, Web Analytics is India will start forming an integeral part of Online marketing, Internet based companies will start reviewing various paid web analytics options available in the market and implement them. Although it will still take time realize the Power of Web Analytics, Companies will use Web Analytics to understand traffic and initial assessment of their website performance.

This inturn will churn many Web Analytics startups consulting firm offering Analytics Implementation, Support and Analysis support. 2008 will also see many web analytics vendor entering India, to add to the current web analytics vendor.

10.) Search is dead….Not!
In 2008 you’ll hear vast pronouncements that “search is dead,” particularly as enterprise search vendors’ marketing continues to shift en masse towards the concept of “information access platforms.” This is a chimera.

Search is going to be big in India, specifically local search. There are many startups in India (Guruji.com, OnYoMo.com, JustDial.com, AskLaila.com), with Internet population growing at tremendous rate local search will grow reaching local audience. Search Marketing and SEO has always existed in India, but year 2008 will see a increase in consulting firms providing SEM and SEO solutions. Indeed a great year for the Online Market in India.

11.) Productization of Search Platforms
Though there’s a clear sense of a return to search basics, at the same time the Google Appliance — whatever its limitations — still has other vendors in a fit. Google can deliver a turn-key solution that will start indexing within the hour of receiving the shiny box.

What do you think of these predictions? what’s your take on Web Analytics, search market in India? Pen down via comments.

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Web Analytics predictions 2008

Anil — Sun, 23 Dec 2007 18:06:51 +0000

Well no iam not writing any predictions yet , but here’s what the Web Analytics industry experts had to say about how web analytics is going to shape up in the coming year!. Some great thoughts, expectations and suprises in the pipeline for the coming Year.

Check out the posts below, it’s worth a read!

Web Analytics Prediction posts

Marshall Sponder the author of the famous blog WebmetricsGuru writes about his web analytics predictions for 2008 and how he faired in his 2007 predictions. Marshal writes about the world economy, Presidental elections and Web Analytics 2.0/3.0
Marshall Sponders predictions for 2008

Rich Page made some interesting predictions for the 2008 year ahead in web analytics, A must read, he speaks about Coremetrics buying WebTrends, Omniture coming out with free version, Amazon getting into webanalytics, and some shocking acquisitions which might happen!
2008 Web Analytics predictions by Rich Page

Stéphane Hamel wrote about Guy Kawasaki’s predictions for Web Analytics, this was from a interview done with Jeremiah Owyang .

Guy Kawasaki’s Predictions for Web Analytics

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