Searchmasters Google India Event – Bangalore
Filed under: Events India, Google Analytics, Web Analytics, Web Analytics India
I stumbled upon this great event which is a must attend if your part of the internet industry. Now everybody knows how google dominates the search market and also it’s extensive tool list to enhance your website from setting it up to reaching millions of people online.
This event is one of it’s kind with some valuable sessions, The event named as “Searchmasters 09” is a must attend. Here’s what it’s all about.The session 3 (Google Custom Search Engine) and (Google Analytics and Website Optimizer) are of great importance if your a web analyst.
1.) Webmasters Central and Best Practices
- Understand why accessibility is important, how it improves the presence of your site in Google.
- Discover the webmaster resources that Google offers and how it can help you.
- Learn about webmaster guidelines and best practices to build websites.
2.) Webmaster Help forum
- Learn about the thriving webmaster community and how it will help you find answers to search related questions.
- Get to know more about the new platform we’ve recently launched for the help forum and its new features.
- Get introduced to our community builders or ‘Bionic Posters’ as we call them.
3.) Google Custom Search Engine
- Provide a better user retention via targeted search.
- Achieve better click-through rates and conversions on your site
- Monetize with relevant ads via Custom Search keywords.
- Use Advanced APIs, customization, branding and support options.
4.) Building Mobile Friendly Websites
- Find out why there is a need for mobile friendly websites.
- What to consider while designing mobile websites.
- Tools that will help in designing such websites.
- Learn a few design tips and tricks.
5.) Google Analytics and Website Optimizer
Google Analytics is the next generation Web Analytics tool from Google that shows you how people find your site and how they navigate through it. It brings new accessibility to enterprise class web analytics, making it possible for all advertisers, publishers and web site owners to improve their online results. Learn the best way to make use of the product.
The Google Website Optimizer helps in improving the effectiveness of your website in getting a return on your investment. Determine how you can best attract users and lead them to your site.
Registration: It’s by invite only and limited seats, so hurry up to ensure you get in touch with someone who can get you invite to this great event.
Look out for the coverage of the event and if you are attending the event, reach out to me or leave a comment below so we can catch up .
Web Innovation 2007 – Bangalore
Filed under: Events India, Web Analytics, Web Analytics India
Web Innovation 2007 kicked off in Grand Ashok on an unusually cold and cloudy Tuesday Morning in Bangalore with traditional candle lighting ceremony by the sponsors.
We were there early as instructed for registration, to collect a cool bag and funky Web 2.0 badges.
Once we reached the conference hall, it was amazing to see so many people from all parts of India who flew down just for the conference.
Conference started with Kiruba Shankar (who was filling in for the MC) asking the panel of speakers…. “What the hell is Web 2.0?” which, for me, sounded more like “What is Life?”.
I guess lot of people in the audience wanted to know the answer.
What’s amazing is answer to the question is same as answering what is life. Everyone knows the answer but no one can explain it to you, you will have to understand it. However the speakers handled it pretty well by various and simple definition of Web 2.0.
a) Web 2.0 = 4 C’s + P + I (Web 2.0 = Content + Commerce + Context + Community + personalization + Intelligent Search)
b) Objective approach as against Subjective
c) Institutionalizing by externalizing not internalizing.
Well, apart for sponsor’s displaying their products, there were few takeaways..
a)Nobody is still making money from Social networking!
b) Advertising or Exit are still the only two business models for a Web 2.0 company.
c) Indian Web 2.0 market is pathetic!. Coz
1) All English content hardly localized.
2) Bandwidth is expansive.
3) Only 6 Million people online and 0.2 Million broadband users.
4) And the most important, we only consume content we do not contribute.
Indian Online Advertising market is quite low.
Coz it takes an Indian user 2.6 Years from the day they start using internet, to buy anything online. Singapore is the favored online advertising market in Asia.
So is Web 2.0 really going to work for India, may be not. Can we skip and jump to Web 3.0 ? We are one of the biggest and fast growing mobile user communities, so we should go 3.0… but nop…. infrastructure problem. We do not have bandwidth… again.
Okay now ……… coming to few good 2.0 things happening in India
Business Blogging!! Yes, customer facing blogs are a winner!!. Let your customer talk about your product on your blog. Intel has used this effectively by many customer facing blogs. Kiruba explained various advantage of business blogging. Looking forward for Kiruba’s book “Audience more intelligent than panel”. Best of Luck Kiruba
Education 2.0!! Byte sized education! Companies like techTribe bringing localized career based communities.
Now for some Fun stuff…
The pleasant surprise was a cocktails (Cheers 2.0) at the end of day one, with some extremely motivating talk by Marc Canter co-founder of Macromedia.
Few more pictures….
No not Hill station!, its Bangalore!
Web Trends Stall.
Unwind time! 
So that was my effort of bringing my experience from Web Innovation 2007 . If I have missed something please feel free to comment or mail me at naveen.kumar [@] webanalyticsindia.net
WebTrends sponsors and participates at Web Innovations Event in Bangalore India
My last post was a quick survey on current web analytics vendors in India, and after i posted i stumbled upon (although late) a event happening in the silicon city of India – Bangalore. Web Innovation 2007, and looks like a great event and WebTrends are the sponsors and participating in the event. This clearly shows that Web Analytics firms are entering India and WebTrends is already taken their first step!
2008 is going to be a crucial year for Web analytics in India, iam sure we are going to see more players showcasing their products and also soon appearing in local events.
More about Web Innovation 2007 – Event Date Dec 18th
WEB INNOVATION 2007 will be the forum for Designers, Developers, Product Managers, Entrepreneurs, Enterprise, VCs, Marketing Specialists, Strategists, Consultants and others to understand the WEB 2.0 tools, trends and technologies better in order to harness endless business opportunities.
This edition of WEB INNOVATION 2007 will focus on the following:
Web 2.0 & beyond
- Evolution of the web design and development markets
- Define how the web will drive newer successful businesses in the days to follow
- Innovative Technologies, Models and Methods for building and harnessing the Next generation Web
- How technology and business enterprises could collaborate and harness endless business opportunities, maintain market leadership and competitive edge
- The Trade show floor showcasing the Web 2.0 tools, trends and technologies
Speakers in the Conference include folks from Adobe systems India, Aptech Limited, BharatMatrimony.com, CISCO India, CyberMedia Group, Epsilon, Ernst & Young, Frost & Sullivan, Google India, HCL Technologies, Hewlett Packard, Times Internet, Times Financial Services, Indiatimes, Intel® Software Network, Iridium Interactive, MSN India, Microsoft Digital Advertising Solutions, MindTree Consulting Ltd., Oracle Corporation, Infosys Technologies, Sify Ltd, Yahoo! India Research & Development.
Check out more about the speakers and conference information – Web Innovation 2007
Iam afraid iam going to miss it, but if you are would love to hear from you about the event. Post your views and thoughts via comments.
Current Web Analytics Vendors in India
I was wondering how many Web Analytics Vendors actually have their shops open in India, so i quickly did a survey myself and here’s what i found
1.) Unica India
Unica seems to be the first one to have a physical office in India, located at Pune
What they offer?
Apart from other Enterprise Marketing Management (EMM) software suite, Unica in Inida offers Unica NetTracker® for Web Analytics – provides the critical information and insight to improve web site design, marketing program effectiveness and your customers’ experience. Available on-demand or on-premise, Unica NetTracker enables marketers to measure and optimize all areas of their online business including pay-per-click advertising, organic search, email campaigns, web site content and offers, as well as online response to offline marketing such as direct mail, print advertising and events.
2.) WebTrends
Web Trends does not have a branch/office in India, but has partnered with Metainfotech in Mumbai the finance capital of India. I could only find one in the webtrends site but iam assuming there might be other partners too.
In a recent development Metainfotech bagged webtrends contract from Infosys for their intranet sites , The Indian Leading IT Firm has 25 web servers serving 50,000 employees all over the world. Their total Page Views will be approximately 5 billion. To begin with they have bought 500 million page view license, they will upgrade to 5 billion with the next two months.
Now that’s a big contract!!
3.) ClickTracks
ClickTracks does not host any office in India, but certainly is partnered with couple of firms in India. Although there may be more but what you see here is from their site. eDynamic in delhi, and Searchize in Mumbai, but both the site does not clearly communicate the advantages and benefits of using Web Analytics.
4.) Omniture:
Omniture recently opened their branch in India or rather in the setup process, and may be that’s the reason it is not listed in the site. I could not figure out if they are partnered with any consulting firms in India.
Disclaimer: The information you see out here is my own little survey(search, friends & network), but hey if you feel something’s wrong or do have updated information please feel free to add via comments.
