Web Analytics India Blog

The First in the series of Omniture summit Coverage, it was great to see the preview of Omniture Site Catalyst 14.0 Version.  

Omniture SiteCatalyst  version 14.0 is expected to be launched and available in beta by March 04 midnight! The preview was great! so dont forget to contact your account manager to get access to the new version. Iam yet to check all the features, but “the cosmetic look” looks good

Omniture 14.0 comes with various updates, so here’s a preview of what’s new. 

1. A complete Redesign of User Interface
   • Navigation Change
   • Re – Organization of the Conversion, Traffic, and Path Reports
   • Easier Report Suite Selection.
   • With many more added features…
2. Report Publshing and Distribution, Some of the main features are
   • Report-suite level calculated metrics, giving all users access to the same KPIs ( This was so much needed, earlier version you had to create calculated metrics for each report suites)
   • Boardroom-ready downloaded reports in PDF, Excel, Word and HTML formats
   • Drag-and-drop dashboard organization
   • Lockable dates, to prevent rolling periods in scheduled reports
   • Simplified workflow for downloading and scheduling reports, creating bookmarks, and setting up alerts
3. Video Tracking: The “All New” feature in Omniture 14.0 is tracking Video content on your site, a menu created with supported metrics. Features include.
   • Native support for Flash and Flex, along with Windows Media Player, QuickTime and RealPlayer
   • Only one server call per video
   • Nine new video reports
   • Video engagement or milestone tracking built into reports
   • Find sweet-spots for ad placement by seeing the most viewed sections of video
4. ExcelClient Workbook Distribution: allows you to upload your analysis into SiteCatalyst, automating the process of populating data blocks and delivering the updated workbook to anyone, regardless of whether they have the ExcelClient installed.
   • Schedule regular delivery of any Excel workbook
   • Use Publishing Lists to pull data from thousands of report suites and send each resulting workbook to any number of recipients.
5. Web Services Report API: Another great feature! More in detail after the session day after. Web Services API gives you programmatic access to real-time reporting, anytime.
   • Build tools to query SiteCatalyst reports, anytime
   • Utilize SOAP standards for fast development
   • All reports that support Data Extract or ExcelClient can be accessed
6. ActionSource for AS3: Omniture 14.0 helps native tracking support for Flex 2 and Flash 9 applications, Features Include
   • Track Flash video from within the Flash player with four function calls
   • Native support for Adobe Flex 2 and Flash 9
   • Class-based implementation, allowing for easier, faster deployment

Have you checked out the Version 14.0 ? If not what do you feel about the features above ?, pen down your views via comments.

Anil

June Dershewitz  wrote a article on Web Analytics association site, The “title” caught my attention and when i read that i could probably relate to my early days in web analytics. Tittled Top 10 Things I Wish I Knew When I Started in Web Analytics .

Here’s the three things which probably i can relate to most!

Excerpts from the Article

• Ahem, what is this thing you call a “Visit”? Know your standard web metric definitions by heart, and be able to recite them concisely for people who ask. They will ask.
• Dirty, dirty, dirty. Numbers won’t match, they won’t add up, they won’t make sense, sometimes they won’t even exist. Know how much dirt you’re willing to live with, then accept it and move on.
• You will learn to love the query string. You will come to see it as a beautiful haiku. You will know it backwards and forwards. You will repeatedly explain its usage to people who need to append campaign codes to URLs.

So if your a beginner read the Article, and use it as a things you need to be aware off and which you might encounter in your web analytics career path.

And ah! let us know your experience in your early days

Anil  

I stumbled upon June Dershewitz blog and here’s a great Presentation on Successful Web Analytics Career Strategies for all beginners in the field
[flash http://static.slideshare.net/swf/ssplayer2.swf?doc=e-metrics-final-jgjd-119274911722167-4]

And here’s another interesting post on how to measure Redesign on your site! Some Great Tips for Pre and Post Changes measurement.

How to Prep for Site Redesign Measurement

Adding more options to analytics world, Google recently released Urchin software in beta! It’s however a hosted solution and available for download for a 90 day free trial period.

Urchin Software from Google is a web analytics product similar in scope to Google Analytics, except you install and manage the software on your own servers.

Why use Urchin Software?

Urchin is suitable for organizations that have content behind a security firewall or have other restrictions that prevent them from using the Google Analytics service. Urchin is also useful for those who want to perform ad-hoc historical log processing, who want to store their web analytics on local servers, and those requiring third-party data audits. Urchin Software from Google features the following upgrades from Urchin 5, among many others:

• More accurate geo-identification of visitors
• Cross-segmentation options similar to Google Analytics
• E-commerce and campaign tracking included (no longer requiring additional modules)
• Vastly improved embedded scheduler to more easily manage processing and re-processing jobs
• Improved user interface
• More robust log processing engine

Read more about Urchin Software

• Urchin Features
• Urchin Support
• Urchin Download

So if you have a website, it sure i worth installing and play around! and understand how it works.

In a strategic move Accenture added Maxamine and Memetrics to help expand its Digital Marketing Sciences services Capabilites.

Here’s a Overview of both the companies

Maxamine:

Maxamine, founded in 1997, scans websites to identify implementation problems which undermine online marketing performance. Its services provide guidance to help clients improve website optimization, enhance customer experience, and decrease privacy-related and other risks.

Memetrics

Memetrics, founded in 1999, helps companies improve the impact of their online marketing campaigns through dynamic optimization of content presented to customers. Memetrics’ proprietary testing technology analyzes thousands of variations of Web pages to determine what page format and context will deliver the best performance to each targeted customer set, allowing marketers to present more-targeted messaging to high-value customers on their websites.

Memetrics and Accenture share a vision to deliver more strategic marketing based on data-driven decision-making,” said Hikaru Phillips, Memetrics founder. “Working together, we will now have the scale, technology and people to truly transform the marketing function.

Stephen Kirkby, Ph.D., a founder of Maxamine, said, “The solutions that Maxamine developed will be advantageous to Accenture Marketing Sciences clients as they seek to strengthen their online marketing efforts. We look forward to seamlessly integrating our capabilities with Accenture.

Full Press Release