Google Analytics Variable List
Filed under: Google Analytics, Web Analytics, Web Analytics Tutorials
Google Analytics is indeed one of the best web analytics tool around, and what more can you ask when it’s free. While i was doing a training for our new interns one of the task suggested was to understand all available variables in Google analytics.
Ok so here’s the list of Variables (credit goes to Anuj) in google analytics, it’s function, when it’s used and some examples for each. This list can be quite handy when your doing a QA of your Google Analytics Implementation.
utmac
Function:Account String. Appears on all requests.
Example:utmac=UA-2202604-2
utmcc
Function:Cookie values. This request parameter sends all the cookies requested from the page.
Example:utmcc=__utma%3D117243.1695285.22%3B%2B __utmz%3D117945243.1202416366.21.10. utmcsr%3Db%7C utmccn%3D(referral)%7C utmcmd%3Dreferral%7C utmcct%3D%252Fissue%3B%2B
utmcn
Function:Starts a new campaign session. Either utmcn or utmcr is present on any given request. Changes the campaign tracking data; but does not start a new session
Example:utmcn=1
utmcr
Function:Indicates a repeat campaign visit. This is set when any subsequent clicks occur on the same link. Either utmcn or utmcr is present on any given request.
Example:utmcr=1
utmcs
Function:Language encoding for the browser. Some browsers don’t set this, in which case it is set to “-”
Example:utmcs=ISO-8859-1
utmdt
Function:Page title, which is a URL-encoded string.
Example:utmdt=analytics%20page%20test
utme
Function:X10 Data Parameter
Example:Value is encoded.
utmfl
Function:Flash Version
Example:utmfl=9.0%20r48&
utmhn
Function:Host Name, which is a URL-encoded string.
Example:utmhn=x343.gmodules.com
utmipc
Function:Product Code. This is the sku code for a given product.
Example:utmipc=989898ajssi
utmipn
Function:Product Name, which is a URL-encoded string.
Example:utmipn=tee%20shirt
utmipr
Function:Unit Price. Set at the item level. Value is set to numbers only in U.S. currency format.
Example:utmipr=17100.32
utmiqt
Function:Quantity.
Example:utmiqt=4
utmiva
Function:Variations on an item. For example: large, medium, small, pink, white, black, green. String is URL-encoded.
Example:utmiva=red;
utmje
Function:Indicates if browser is Java-enabled. 1 is true.
Example:utmje=1
utmn
Function:Unique ID generated for each GIF request to prevent caching of the GIF image.
Example:utmn=1142651215
utmp
Function:Page request of the current page.
Example:utmp=/testDirectory/myPage.html
utmr
Function:Referral, complete URL.
Example:utmr=http://www.example.com/aboutUs/index.php?var=selected
utmsc
Function:Screen color depth
Example:utmsc=24-bit
utmsr
Function:Screen resolution
Example:utmsr=2400×1920&
utmt
Function:A special type variable applied to events, transactions, items and user-defined variables.
Example:utmt=Dog%20Owner
utmtci
Function:Billing City
Example:utmtci=San%20Diego
utmtco
Function:Billing Country
Example:utmtco=United%20Kingdom
utmtid
Function:Order ID, URL-encoded string.
Example:utmtid=a2343898
utmtrg
Function:Billing region, URL-encoded string.
Example:utmtrg=New%20Brunswick
utmtsp
Function:Shipping cost. Values as for unit and price
Example:utmtsp=23.95
utmtst
Function:Affiliation. Typically used for brick and mortar applications in ecommerce.
Example:utmtst=google%20mtv%20store
utmtto
Function:Total. Values as for unit and price.
Example:utmtto=334.56
utmttx
Function:Tax. Values as for unit and price.
Example:utmttx=29.16
utmul
Function:Browser language.
Example:utmul=pt-br
utmwv
Function:Tracking code version
Example:utmwv=1
P.S: Related Posts
7 Habits of effective Google Analytics User
Searchmasters09 event open invitation
Filed under: Events India, Google Analytics, Web Analytics India
After i wrote about the Searchmasters event in bangalore this month end, many readers reached out to me for the invites and passes. I reached out to Google to see if i could get more passes and i was pleased to see a mail from google announcing “Open invitation for searchmasters event”.
Here’s the excerpt so go ahead and register now and hopefully you should get an invite soon!
As you know, the event has limited seats and we have almost reached full capacity.
You can register through, or point your referrals to, the registration link mentioned in our latest blogpost: Opening invitations for Search Masters 09
We cannot guarantee a slot, but will send a registration confirmation mail only if you are slotted for the event.
Do drop me a note in case you get a invite so we could catchup and for those who cant make it. I’ll make sure i cover all the sessions via this blog.
Searchmasters09 -Bangalore Registration Link
P.S: In case you have any specific question you would like to ask on the sessions covered. Please mail me or leave a comment here. I’ll be glad to get that answered for you
7 Habits of highly effective Google Analytics User
It was a while ago i wrote a post about 7 habits of effective omniture user, so here goes the 7 series again and this time for Google Analytics. These indeed are the best features of google analytics and probably must use in case you deal with google analytics day in and day out.
1.) Do Not Use Google Analytics Alone!
2.) Use Filters and Profiles Extensively
3.) Track Marketing Campaigns by GA
4.) Regular Expressions
5.) Custom Segmentation
6.) Track Outbound Link and Downloads
7.) Create Analytics Plan and Change Log Documents
1.) Do Not Use Google Analytics Alone!
Ok that certainly does not mean you dont use it 
, But use it with other amazing google tools like Google Adwords and Google Web Optimizer.
2.) Use Filters and Profiles
Profiles and Filters are the most robust features in Google analytics and a must use, here’s few tips to get started with filters and profiles.
Google Analytics Profiles:
- Create a Master
- Test
- Campaign/Source/Medium
Content Profiles
- Buyers
- Browsers
- Shoppers
Google Analytics Filters
- Acquisition Filters
- Internal traffic vs. External traffic
3.) Track Marketing Campaigns by GA
- Use manual tagging for query parameters and not use “auto tagging”. (or use both)
- Use Google URL tool builder to create URLs.
4.) Trouble Shoot your data
- Check your reports for a line item named “(other).“
- Check goal no. vs. No. of pv for goal page.
- Use Charles to debug
- Ecommerce : Orders in GA Vs. Accounts dept.
5.) Custom Segmentation
- Use of _utmv via _utmSetVar
- Only One custom segment can be build.
- Use Concatenation strategy.
- Tracking of Repeat Buyers.
6.) Link Tracking and Downloads
- Use Onclick functions : urchinTracker() – (pageTracker for ga.js)
- <img src=”/image.jpg” onClick=”javascript: pageTracker._trackPageview(‘/image.jpg’);” />
- <a href=”/schedule.pdf” onClick=”javascript: pageTracker._trackPageview(‘/files/pdf/schedule.pdf’);” />PDF</a>
- Caution : These are Pageviews use filter to exclude the traffic.
7.) Analytics Plan
- Analyze the website.– Check for diff Domains,subdomains,dynamic content
- Create and Configure profiles.
- Create filters.
- Create goals and funnels.
- Create recommended profiles.
- Edit the tracking code.
- Modify the web site (if necessary; determined in step 2).
- Add the tracking code to web site pages.
- Tag marketing campaigns.
- Enable e-commerce transaction tracking (optional).
- Implement custom segmentation (optional).
- Configure other administrative features.
- User accounts and report access &Automated email delivery
References
Web Analytics India Future Posts
I should humbly accept month of December and January has been slow on web analytics India. But here’s what’s coming up in the month of February/March. Thanks to all the feedback and inputs by readers here are the Category & posts you will see in the coming months. Again this is a draft and feedback are welcome
Web Analytics Career in India
- Web analytics-good with numbers and good with people
- Web analytics as career in india
- Tool implementation/QA
-Reporting analytics
-optimization Expert
Web Analytics Tool Tips, Tricks and Best Practices
- Google analytics: 7 habits of effective GA user
- Integration with Google Adwords
- Integration with Google Web Optimizer
Web Optimization (A/B Testing & Multivariate Tests)
- Getting started with google Web optimizer
Internet and Web Analytics Status in India
- E-commerce status in India and web analytics overview
- Mobile Internet and Advertising status
Web Analytics India 2009
To Start with here’s wishing the readers of the blog an excellent New year ahead ( although iam late) and of course an exciting and challenge web analytics 2009 in India. I have no doubt in my mind that 2009 is going to be a great year for internet marketing and web analytics in India.
Apologies to all our readers for not posting much in last 30 days, but Web analytics india team will be back with more information/articles and resources of course. As always we look for your feedback and inputs. You can leave them via comment or reach out using this form
As we look forward for a great year ahead here’s few things we plan to do in year 2009.
- More resources and help section: We’ve got loads of feedback and many asking for resources and help with web analytics and that’s exactly what we’ll try to achieve going forward
- More Events: WAW is well known event in web analytics industry, Web analytics India team will look forward to host and help host these WAW in a city near you. If you think you can help us host or want our help to host a event reach out to us to it forward
- Internet Industry Status: We look forward to bring various internet industry vertical status (how are they doing and what’s their current status) to all our readers, so look forward as we cover ecommerce, lead generation and media verticals in our future posts.
- Web Analytics as career option in India: We’ve been asked this question quite often, the how, the scope and the future and we’ll cover that for our readers for sure so stay tuned.
Ok that’s on our plate, but your welcome to add on to our to do list.
I also want to take this oppurtunity to thank folks who have reached out to offer help and contribute. Here’s wishing everybody a great year ahead! and indeed a eventful web analytics year ahead.
