Ok so here’s the list of Variables (credit goes to Anuj) in google analytics, it’s function, when it’s used and some examples for each. This list can be quite handy when your doing a QA of your Google Analytics Implementation.

utmac
Function:Account String. Appears on all requests.
Example:utmac=UA-2202604-2

utmcc
Function:Cookie values. This request parameter sends all the cookies requested from the page.
Example:utmcc=__utma%3D117243.1695285.22%3B%2B __utmz%3D117945243.1202416366.21.10. utmcsr%3Db%7C utmccn%3D(referral)%7C utmcmd%3Dreferral%7C utmcct%3D%252Fissue%3B%2B

utmcn
Function:Starts a new campaign session. Either utmcn or utmcr is present on any given request. Changes the campaign tracking data; but does not start a new session
Example:utmcn=1

utmcr
Function:Indicates a repeat campaign visit. This is set when any subsequent clicks occur on the same link. Either utmcn or utmcr is present on any given request.
Example:utmcr=1

utmcs
Function:Language encoding for the browser. Some browsers don’t set this, in which case it is set to “-”
Example:utmcs=ISO-8859-1

utmdt
Function:Page title, which is a URL-encoded string.
Example:utmdt=analytics%20page%20test

utme
Function:X10 Data Parameter
Example:Value is encoded.

utmfl
Function:Flash Version
Example:utmfl=9.0%20r48&

utmhn
Function:Host Name, which is a URL-encoded string.
Example:utmhn=x343.gmodules.com

utmipc
Function:Product Code. This is the sku code for a given product.
Example:utmipc=989898ajssi

utmipn
Function:Product Name, which is a URL-encoded string.
Example:utmipn=tee%20shirt

utmipr
Function:Unit Price. Set at the item level. Value is set to numbers only in U.S. currency format.
Example:utmipr=17100.32

utmiqt
Function:Quantity.
Example:utmiqt=4

utmiva
Function:Variations on an item. For example: large, medium, small, pink, white, black, green. String is URL-encoded.
Example:utmiva=red;

utmje
Function:Indicates if browser is Java-enabled. 1 is true.
Example:utmje=1

utmn
Function:Unique ID generated for each GIF request to prevent caching of the GIF image.
Example:utmn=1142651215

utmp
Function:Page request of the current page.
Example:utmp=/testDirectory/myPage.html

utmr
Function:Referral, complete URL.
Example:utmr=http://www.example.com/aboutUs/index.php?var=selected

utmsc
Function:Screen color depth
Example:utmsc=24-bit

utmsr
Function:Screen resolution
Example:utmsr=2400×1920&

utmt
Function:A special type variable applied to events, transactions, items and user-defined variables.
Example:utmt=Dog%20Owner

utmtci
Function:Billing City
Example:utmtci=San%20Diego

utmtco
Function:Billing Country
Example:utmtco=United%20Kingdom

utmtid
Function:Order ID, URL-encoded string.
Example:utmtid=a2343898

utmtrg
Function:Billing region, URL-encoded string.
Example:utmtrg=New%20Brunswick

utmtsp
Function:Shipping cost. Values as for unit and price
Example:utmtsp=23.95

utmtst
Function:Affiliation. Typically used for brick and mortar applications in ecommerce.
Example:utmtst=google%20mtv%20store

utmtto
Function:Total. Values as for unit and price.
Example:utmtto=334.56

utmttx
Function:Tax. Values as for unit and price.
Example:utmttx=29.16

utmul
Function:Browser language.
Example:utmul=pt-br

utmwv
Function:Tracking code version
Example:utmwv=1

P.S: Related Posts

7 Habits of effective Google Analytics User

• Web Analytics Technologies – Back to Basic Series
• 7 Habits of highly effective Google Analytics User
• Notes Searchmasters09 Google India Event – Bangalore
• Web Analytics Terminology – Back to Basic Series
• Omniture SiteCatalyst Resources

Here’s the excerpt so go ahead and register now and hopefully you should get an invite soon!

As you know, the event has limited seats and we have almost reached full capacity.
You can register through, or point your referrals to, the registration link mentioned in our latest blogpost: Opening invitations for Search Masters 09
We cannot guarantee a slot, but will send a registration confirmation mail only if you are slotted for the event.

Do drop me a note in case you get a invite so we could catchup and for those who cant make it. I’ll make sure i cover all the sessions via this blog.

Searchmasters09 -Bangalore Registration Link

P.S: In case you have any specific question you would like to ask on the sessions covered. Please mail me or leave a comment here. I’ll be glad to get that answered for you

• Web Analytics Wednesday WAW Bangalore
• Searchmasters Google India Event – Bangalore
• Web Anlaytics Wednesday Bangalore July 05 08
• Google Analytics Conversion University in India
• Web Anlaytics Wednesday WAW Chennai Aug 08

1.) Do Not Use Google Analytics Alone!

2.) Use Filters and Profiles Extensively

3.) Track Marketing Campaigns by GA

4.) Regular Expressions

5.) Custom Segmentation

6.) Track Outbound Link and Downloads

7.) Create Analytics Plan and Change Log Documents

1.) Do Not Use Google Analytics Alone!

Ok that certainly does not mean you dont use it , But use it with other amazing google tools like  Google Adwords and Google Web Optimizer.

2.) Use Filters and Profiles

Profiles and Filters are the most robust features in Google analytics and a must use, here’s few tips to get started with filters and profiles.

Google Analytics Profiles:

• Create a Master
• Test
• Campaign/Source/Medium

Content Profiles

• Buyers
• Browsers
• Shoppers

Google Analytics Filters

• Acquisition Filters
• Internal traffic vs. External traffic

3.) Track Marketing Campaigns by GA

• Use manual tagging for query parameters and not use “auto tagging”. (or use both)
• Use Google URL tool builder to create URLs.

4.) Trouble Shoot your data

• Check your reports for a line item named “(other).“
• Check goal no. vs. No. of pv for goal page.
• Use Charles to debug
• Ecommerce : Orders in GA Vs. Accounts dept.

5.) Custom Segmentation

• Use of _utmv via _utmSetVar
• Only One custom segment can be build.
• Use Concatenation strategy.
• Tracking of Repeat Buyers.

6.) Link Tracking and Downloads

• Use Onclick functions : urchinTracker() – (pageTracker for ga.js)
  • <img src=”/image.jpg” onClick=”javascript: pageTracker._trackPageview(‘/image.jpg’);” />
  • <a href=”/schedule.pdf” onClick=”javascript: pageTracker._trackPageview(‘/files/pdf/schedule.pdf’);” />PDF</a>
• Caution : These are Pageviews use filter to exclude the traffic.

7.) Analytics Plan

• Analyze the website.– Check for diff Domains,subdomains,dynamic content
• Create and Configure profiles.
• Create filters.
• Create goals and funnels.
• Create recommended profiles.
• Edit the tracking code.
• Modify the web site (if necessary; determined in step 2).
• Add the tracking code to web site pages.
• Tag marketing campaigns.
• Enable e-commerce transaction tracking (optional).
• Implement custom segmentation (optional).
• Configure other administrative features.
• User accounts and report access &Automated email delivery

References

• Google Analytics help section
• Justin Cutroni’s blog
• Robbin Steif’s blog

• 7 habits of highly effective omniture sitecatalyst users
• Microsoft Gatineau in beta Phase
• Tatvic now Google Analytics Authorized Consultants
• Omniture Targets and bookmarks, the how and why
• Web Analytics Posts Round up May 30

Web Analytics Career in India

• Web analytics-good with numbers and good with people
• Web analytics as career in india
  - Tool implementation/QA
  -Reporting analytics
  -optimization Expert

Web Analytics Tool Tips, Tricks and Best Practices

• Google analytics: 7 habits of effective GA user
• Integration with Google Adwords
• Integration with Google Web Optimizer

Web Optimization (A/B Testing & Multivariate Tests)

• Getting started with google Web optimizer

Internet and Web Analytics Status in India

• E-commerce status in India and web analytics overview
• Mobile Internet and Advertising status

• Searchmasters Google India Event – Bangalore
• Web Analytics India 2009
• 7 Habits of highly effective Google Analytics User
• Online Automobile Industry in India and Web Analytics Status
• Notes Searchmasters09 Google India Event – Bangalore

Apologies to all our readers for not posting much in last 30 days, but Web analytics india team will be back with more information/articles and resources of course. As always we look for your feedback and inputs. You can leave them via comment or reach out using this form

As we look forward for a great year ahead here’s few things we plan to do in year 2009.

• More resources and help section: We’ve got loads of feedback and many asking for resources and help with web analytics and that’s exactly what we’ll try to achieve going forward
• More Events: WAW is well known event in web analytics industry, Web analytics India team will look forward to host and help host these WAW in a city near you. If you think you can help us host or want our help to host a event reach out to us to it forward
• Internet Industry Status: We look forward to bring various internet industry vertical status (how are they doing and what’s their current status) to all our readers, so look forward as we cover ecommerce, lead generation and media verticals in our future posts.
• Web Analytics as career option in India: We’ve been asked this question quite often, the how, the scope and the future and we’ll cover that for our readers for sure so stay tuned.

Ok that’s on our plate, but your welcome to add on to our to do list.

I also want to take this oppurtunity to thank folks who have reached out to offer help and contribute. Here’s wishing everybody a great year ahead! and indeed a eventful web analytics year ahead.

• Omniture kickstarts 2008 by Sponsoring India Digital Summit 2008
• A new look Web Analytics India
• Web Analytics India Future Posts
• WAW Chennai now on Sunday Aug 10
• Searchmasters09 event open invitation

Thanks again to Eric from WebAnalyticsDemystified, Dave from SiteSpect and folks at Coremetrics to make this wonderful event happen!

So how did the Event Unfold? So here its goes

An Introduction to begin with of all the folks who attended, Many Web Analytics Enthusiast, Internet enthusiast arrived including few experienced folks who were interested to start Web Consulting firms.

There were many for whom this was first event and who were eager to get into this ( in big demand) field. It was also great to meet few blogger (Web Analytics blogs) from india , Vijay Bathula who blogs on VijayWeb and Rohan Kapoor.

A Special Mention to Tahseen Khan who came all the way from Pune ( West India) to Bangalore to attend this session!. Thank you Tahseen !

It all started with a small presentation on:

Web Analytics in India

Web Analytics Vendors in India:

• Web Trends ( Done through reseller)
• Omniture
• Unica

Web Analytics Industry is pretty small and finding qualified professionals is hard

Web Analytics Industry Focus in India is on

• Exploring Options ( Free Tools why not?)
• Educate Marketers and Business head ( Web Analytics Power Evangelizing)

So what was all the discussion topic about?

• Web Analytics Tool Used (Popular Tools): As per the poll taken GA Topped followed by Omniture ( Mostly MNC’s), Web Trends and Clicktrack.
• Is Log file based Analysis a Legacy now ?
• Data Accuracy!, Which tool gives accurate data: You can probably imagine how does this discussion went )
• Web Analytics and Statistics: How statistical methods can be used in Web Data Analysis)
• Behavioral Targeting: Different Tools and Methodologies used and Best Practices

Outcome of the WAW Meet

There was a clear need of a platform for web analysts, for all level of expertise ( Beginner, Intermediate and Advanced)

• Web Analytics India Community: Under Construction
• Web Analytics Events: Hold More Event ( once in Quarter) locally and across major cities

Finally thanks to the entire audience for active participation during the event and also for all your feedback to make Web Analytics India Site better.

Not to Forget thanks to Naveen for taking care of the logistics and also Ravi Pathak for making sure everything goes well! You guys rock!

P.S: There are still few copies of the book Web Analytics Demystifed, if you do need a copy please mail Trinadh at ktrinadhrao AT yahoo.co.in

• Web Analytics collective Bangalore – After thoughts
• Web Analytics Weekend, meet up or WAW Bangalore?
• Web Analytics Collectives at BCB5
• Web Analytics Wednesday WAW Bangalore
• Web Anlaytics Wednesday Bangalore July 05 08

It indeed is great to see how Eric and other sponsors help build a large Web analytics social network in local communities.

Update: Please see below the event location/venue details, and couple of ways you can reach the venue(refer map). This was the best option available with ample “Parking Place”.

You can now register for the event

Register for Web Analytics Wednesday

Location: Bangalore

Date: July 5th

Day: Saturday

Time: 5.30 PM

Venue: Country Club, 55/1, Deevarabeesanahalli, Sarjapur-Marathalli, Outer Ring Road, Varthur Hobli, Bangalore

Sponsors: Web Analytics Demystified, CoreMetrics and SiteSpect

Agenda: No formal agenda! just meet, greet and speak!

Pre Event Poll: Click Here to take the survey

P.S: The Venue is almost decided and we are waiting for a confirmation, and please do register via the above link so we can personally send you the venue information and yes it will also be posted on the blog.

So here’s a event to meet web analysts around Bangalore, and have great conversations. Stay tuned for the Venue details!

As always suggestions are welcome! Click here voice your opinion

Feel free to reach out via comments or mail in case you are unsure of the location or have doubts/clarifications.

• Web Anlaytics Wednesday WAW Chennai Aug 08
• Web Analytics Wednesday WAW Bangalore
• WAW Chennai Event Details
• Web Analytics Weekend, meet up or WAW Bangalore?
• Searchmasters09 event open invitation

If your in India and would like to see more of Web Analytics event, here’s a poll to voice your opinion.

You can click on the link below and start taking the 2 minute survey.

Web Analytics Events Survey

If you are interested in sponsoring the Event, Please reach out to Ravi Pathak ( ravi @ webanalyticsindia.net) or reach me via the Contact form for more details.

Thank you for taking out time to fill the Web Analytics Events India Survey.

• Web Analytics Weekend, meet up or WAW Bangalore?
• WAW Chennai Event Details
• After Thoughts Web Analytics Wednesday WAW Banglaore
• Web Anlaytics Wednesday WAW Chennai Aug 08
• Web Anlaytics Wednesday Bangalore July 05 08

According to internetworldstats:

60,000,000 Internet users as of Sept/07, 5.3% penetration in India, compared to >60% in US/UK/Australia.

2,520,000 broadband Internet connections as of Sept.30/07, per IWS in India.

Some of following factors helping to online growth in India:

1) India’s IT and Telecom Ministry is heading an initiative to cut the cost of PCs, which would, in turn, help more of India’s emerging middle class find their way to the Web. The Indian government declared 2007 the “Year of Broadband,” setting a goal of 20 million broadband users in 2010.

2) The increase in website registrations under the “.in” domain. According to the IAMAI, these registrations surpass 150,000. This shows that more local content is being created. And more relevant content will attract more Internet users.

3) Majority of Indians log on for e-mail, Social Networking, chat and job searches, matrimonial sites are rapidly increasing in popularity. Statistics show that 15% of Indians go online for matrimonial searches. Now almost all Indian Banks are giving free internet banking facility. ICICI bank alone conducts around 17,000 online transactions per day.

4) Growing of credit card holders and internet users are opting to book air tickets online also online discounts attracts online purchases. E-Commerce in India has seen a lot of action in the Employment, Travel, Matrimonial etc.

Some of following reasons Online growth / revenue less compare to Europe/US:

1) Evolving digital trust & Privacy/security

2) Customer expectations

3) Consumer demand for transparent vendor dealings

4) Trust between trading partners

5) Very less readers prefer to read in English (about 41% approx. according to trak.in survey)

6) Most of the people access internet for long hours only from their offices.

7) Lack of credit card availability may limits some potential customers.

Indian customers because of the traditional mind setup believe in touch and feel way before purchasing products online.

9) India Lags behind in Speed of Internet connectivity compared to some major Internet using countries like US.

Web Analytics market in India is growing rapidly with other Outsourcing services. But do Indian Companies (including subsidiary of Global Co. in India) using Web Analytics services?

well!! of course most of them use use Web Analytics (free analytics like google analytics ex: Indian Top websites like Shaadi, naukri, Sulekha & even IT majors Wipro, TCS…using google analytics), some use webtrends, click tracks, omniture for Intranet… to name a few….some might be using logfile analysis or inbuilt server side application for tracking or just web counters.

When I got to know some core medium/small software companies doesn’t use Web Analytics…asked some one there for interest & got the answer that they have an alternate to reach customers. I guess it may be in other industry also who have better customer reach other than websites….who use website for formal/information purpose.

With more Online penetration in India and when websites expected to get more online revenue, Web Analytics plays major role in website performance measuring and to provide online success to Indian companies. Lets hope for the time when Websites usage rocks in India and with that Web analytics services.

Your comments/suggestion are welcome or contact me @ girish@webanalyticsindia.net.

• Maxamine and Memetrics Acquired by Accenture
• Internet in India, Ranked Fourth in World
• Future Trends & KPI Online Travel Industry
• Current Internet Status and Web Analytics Oppurtunities in India
• Web Innovation 2007 – Bangalore