Web Analytics India Blog

It was wonderful set up at Country Club Bangalore and a nice weather for Web Analytics Wednesday to kick start. It was great to see the turn up of folks.

Thanks again to Eric from WebAnalyticsDemystified, Dave from SiteSpect and folks at Coremetrics to make this wonderful event happen!

So how did the Event Unfold? So here its goes

An Introduction to begin with of all the folks who attended, Many Web Analytics Enthusiast, Internet enthusiast arrived including few experienced folks who were interested to start Web Consulting firms.

There were many for whom this was first event and who were eager to get into this ( in big demand) field. It was also great to meet few blogger (Web Analytics blogs) from india , Vijay Bathula who blogs on VijayWeb and Rohan Kapoor.

A Special Mention to Tahseen Khan who came all the way from Pune ( West India) to Bangalore to attend this session!. Thank you Tahseen !

It all started with a small presentation on:

Web Analytics in India

Web Analytics Vendors in India:

• Web Trends ( Done through reseller)
• Omniture
• Unica

Web Analytics Industry is pretty small and finding qualified professionals is hard

Web Analytics Industry Focus in India is on

• Exploring Options ( Free Tools why not?)
• Educate Marketers and Business head ( Web Analytics Power Evangelizing)

So what was all the discussion topic about?

• Web Analytics Tool Used (Popular Tools): As per the poll taken GA Topped followed by Omniture ( Mostly MNC’s), Web Trends and Clicktrack.
• Is Log file based Analysis a Legacy now ?
• Data Accuracy!, Which tool gives accurate data: You can probably imagine how does this discussion went )
• Web Analytics and Statistics: How statistical methods can be used in Web Data Analysis)
• Behavioral Targeting: Different Tools and Methodologies used and Best Practices

Outcome of the WAW Meet

There was a clear need of a platform for web analysts, for all level of expertise ( Beginner, Intermediate and Advanced)

• Web Analytics India Community: Under Construction
• Web Analytics Events: Hold More Event ( once in Quarter) locally and across major cities

Finally thanks to the entire audience for active participation during the event and also for all your feedback to make Web Analytics India Site better.

Not to Forget thanks to Naveen for taking care of the logistics and also Ravi Pathak for making sure everything goes well! You guys rock!

P.S: There are still few copies of the book Web Analytics Demystifed, if you do need a copy please mail Trinadh at ktrinadhrao AT yahoo.co.in

It’s official now! and dates have been finalized. Thanks to Eric Peterson over at Web Analytics Demystified and also folks at Coremetrics and Sitespect for sponsoring the event.

It indeed is great to see how Eric and other sponsors help build a large Web analytics social network in local communities.

Update: Please see below the event location/venue details, and couple of ways you can reach the venue(refer map). This was the best option available with ample “Parking Place”.

You can now register for the event

Register for Web Analytics Wednesday

Location: Bangalore

Date: July 5th

Day: Saturday

Time: 5.30 PM

Venue: Country Club, 55/1, Deevarabeesanahalli, Sarjapur-Marathalli, Outer Ring Road, Varthur Hobli, Bangalore

Sponsors: Web Analytics Demystified, CoreMetrics and SiteSpect

Agenda: No formal agenda! just meet, greet and speak!

Pre Event Poll: Click Here to take the survey

P.S: The Venue is almost decided and we are waiting for a confirmation, and please do register via the above link so we can personally send you the venue information and yes it will also be posted on the blog.

So here’s a event to meet web analysts around Bangalore, and have great conversations. Stay tuned for the Venue details!

As always suggestions are welcome! Click here voice your opinion

Feel free to reach out via comments or mail in case you are unsure of the location or have doubts/clarifications.

Here’s a quick update, to help make this a great event, please help us with a quick poll.

If your in India and would like to see more of Web Analytics event, here’s a poll to voice your opinion.

You can click on the link below and start taking the 2 minute survey.

Web Analytics Events Survey

If you are interested in sponsoring the Event, Please reach out to Ravi Pathak ( ravi @ webanalyticsindia.net) or reach me via the Contact form for more details.

Thank you for taking out time to fill the Web Analytics Events India Survey.

It’s about Trend of Indian Companies(including subsidiary of Global Co. in India) using Web Analytics services & it’s relation with Online Penetration in India:-

According to internetworldstats:

60,000,000 Internet users as of Sept/07, 5.3% penetration in India, compared to >60% in US/UK/Australia.

2,520,000 broadband Internet connections as of Sept.30/07, per IWS in India.

Some of following factors helping to online growth in India:

1) India’s IT and Telecom Ministry is heading an initiative to cut the cost of PCs, which would, in turn, help more of India’s emerging middle class find their way to the Web. The Indian government declared 2007 the “Year of Broadband,” setting a goal of 20 million broadband users in 2010.

2) The increase in website registrations under the “.in” domain. According to the IAMAI, these registrations surpass 150,000. This shows that more local content is being created. And more relevant content will attract more Internet users.

3) Majority of Indians log on for e-mail, Social Networking, chat and job searches, matrimonial sites are rapidly increasing in popularity. Statistics show that 15% of Indians go online for matrimonial searches. Now almost all Indian Banks are giving free internet banking facility. ICICI bank alone conducts around 17,000 online transactions per day.

4) Growing of credit card holders and internet users are opting to book air tickets online also online discounts attracts online purchases. E-Commerce in India has seen a lot of action in the Employment, Travel, Matrimonial etc.

Some of following reasons Online growth / revenue less compare to Europe/US:

1) Evolving digital trust & Privacy/security

2) Customer expectations

3) Consumer demand for transparent vendor dealings

4) Trust between trading partners

5) Very less readers prefer to read in English (about 41% approx. according to trak.in survey)

6) Most of the people access internet for long hours only from their offices.

7) Lack of credit card availability may limits some potential customers.

Indian customers because of the traditional mind setup believe in touch and feel way before purchasing products online.

9) India Lags behind in Speed of Internet connectivity compared to some major Internet using countries like US.

Web Analytics market in India is growing rapidly with other Outsourcing services. But do Indian Companies (including subsidiary of Global Co. in India) using Web Analytics services?

well!! of course most of them use use Web Analytics (free analytics like google analytics ex: Indian Top websites like Shaadi, naukri, Sulekha & even IT majors Wipro, TCS…using google analytics), some use webtrends, click tracks, omniture for Intranet… to name a few….some might be using logfile analysis or inbuilt server side application for tracking or just web counters.

When I got to know some core medium/small software companies doesn’t use Web Analytics…asked some one there for interest & got the answer that they have an alternate to reach customers. I guess it may be in other industry also who have better customer reach other than websites….who use website for formal/information purpose.

With more Online penetration in India and when websites expected to get more online revenue, Web Analytics plays major role in website performance measuring and to provide online success to Indian companies. Lets hope for the time when Websites usage rocks in India and with that Web analytics services.

Your comments/suggestion are welcome or contact me @ girish@webanalyticsindia.net.